"I want you to help?" Seeing Yu Fei so upright, ma

Sister DY also got straight to the point.

"What's the hurry?" Yu Fei said and stopped putting the dish in his mouth, looking at Ma

Sister Dy.

ma

Sister DY smiled and picked up the water glass, "Regarding the busyness of the studio, we are preparing to do something." "What the hell is it about

Sister DY didn't say it immediately, but sold it.

Yu Fei raised her eyebrows and looked at Jingzhi again, "What the hell?"

Jingzhi was also mysterious, Yu Fei couldn't hold her breath and put down her chopsticks, "You two don't tease me, tell me quickly, what's the matter?"

"We both have a new idea and want you to be included. ”ma

Sister DY said, reached out and took the kettle, and filled Yu Fei's cup with water.

"Thoughts, what ideas, do you want me to contribute money or strength?" Yu Fei said, the broken hair on her forehead blocked her eyes, and she reached out and stroked her hair.

"Your design talent is so high, you must be able to contribute. ”ma

Sister Dy joked that Yu Fei's design level is obvious to all, and if she is asked to pay, it will be a waste of such a good opportunity.

Yu Fei smiled, "Okay, don't kill me, quick, tell me in detail, I understand." ”

Jingzhi served them soup and put it in front of them, ma

Dy said, "Our studio is ready to create a brand that is completely our own, after all, we have been doing other people's things for so long, and it is very unpleasant in our hearts." ”

ma

Dy said, her fingers resting on the rim of the cup, nonchalantly scrubbing.

Jingzhi nodded, "Yes, we want to make our own brand, and all along, every time we look at the works we make, we have to hang other people's brands, and my heart is empty." ”

Speaking of Yu Fei's concern, Yu Fei lowered her eyes, this kind of taste, how could she not understand, in the previous life, all the works were hung with other people's names, and that sense of loss hurt into the bone marrow, she had experienced it herself, so now she can't see this kind of thing.

"This idea is okay, so that not only will you have more freedom in your creation, but also all your works will belong to you, and I believe that in a free creative environment, you will be able to create better works. Yu Fei nodded in praise, "I support you." ”

ma

dy hooked his lips, and he agreed with Yu Fei's statement.

"This brand can be a light luxury, a little cheaper, so that the public can be more acceptable, after all, it is the early stage of the brand, there are not many customers, and it has not won the market foundation, so it is not good to make it a high luxury. ”

ma

Sister DY's analysis was the Tao, and Yu Fei also listened very carefully.

Jingzhi immediately continued: "Yes, the high-luxury market is just such a piece, there are more monks and less porridge, and we have just done it, and we need to stabilize the source of customers, but it can't be too low-grade, making people feel that they can't do it, so, me and ma."

Sister Dy discussed and decided to make it a light luxury. ”

As she spoke, Jingzhi took out a document from her bag and handed it to Yu Fei.

"Oh my God, you still have your papers with you when you eat. Yu Fei exclaimed in surprise, reached out and took the document Jingzhi gave her, and immediately flipped through it.

This document was specially put in Jingzhi's bag, just thinking that she would have the opportunity to show it to Yu Fei.

"Wow, you've done your homework, this report is really detailed. Yu Fei couldn't help but praise.

This document is a report on the sources of the high-luxury and light-luxury markets, as well as an analysis of various light-luxury brands, and even the comparison between high-end and light-luxury brands is clear, which makes it clear at a glance, it seems that they are fully prepared this time.

Yu Fei closed the document and looked at the two, "Not bad." And he spat out two words.

Jingzhi's eyes, which were originally very expectant, immediately dimmed, "I thought you would say something, but I didn't expect it to be just two words." Jing Zhi pouted, then took the document from Yu Fei and put it back in her bag.

"It's just too good to find an adjective, and no amount of flowery rhetoric can compare to it. Yu Fei said, and now she almost made a look of adoration.

Jingzhi was slightly satisfied, "There is also a report on the analysis of the influence of affordable luxury brands, I am going to do another analysis of the positioning of these brands, and I will give it to you when it is done." ”

Yu Fei took a tissue and wiped her mouth clean, "Have you ever learned how these light luxury brands started, and have you done a good job of positioning?"

"Understand is to understand, positioning, ready to do different from those light luxury, I am ready to position our brand a little richer, after all, there are a lot of light luxury brands now, if you want to be outstanding, you have to be unique. ”ma

Dy replied, and after eating, she took the lipstick from her bag to touch up her makeup as usual.

"I have also paid attention to some light luxury brands, and the quality control is not bad, and they are all from accessories. "There are a few light luxury brands, which she has always liked, with unique designs, good quality, and some things that will never lose to big brands.

"I know this, after all, just started to do, Jingzhi and I are going to launch jewelry accessories first, and then slowly make some ready-to-wear, if the conditions are ripe, we will start to high-end, and we must be wide-ranging, the audience is stable between 20 and 40 years old, these women's spending power should be high, and, looking at the market, most of the customers of light luxury brands come from young women. ”

ma

Sister DY said, putting the phone in front of Yu Fei.

Above is some information about the audience analysis of affordable luxury brands.

"Look at it, I found it with great difficulty. ”ma

Sister Dy made a lot of effort to find these materials, and then it took a lot of time to sort them out.

After reading it, Yu Fei was even more satisfied, this idea won her heart, plus they had made so many preparations, and the studio was also very experienced, it was a feasible idea.

"Okay, I'll get involved too, and I'll do my part. Yu Fei's voice just fell, ma

Sister DY stretched out her hand, "Happy cooperation." ”

Yu Fei held it, "Happy cooperation." ”

It looks like Party A and Party B have reached a cooperation, thinking of this, Yu Fei laughed again.

"I'm a jewelry designer, so I must be needed to make jewelry. Yu Fei said and laughed, Jingzhi and Ma

Sister DY nodded, "It's because you're a jewelry designer, you need to know that your design talent is crucial to the start of our brand." ”ma

DY said, holding Yu Fei's hand, looking bitter.

"Light luxury brands rely on design to win at a low price, Yu Fei, you are the main force in this step. Jingzhi also added that since they want to start with accessories, the design part must not be sloppy, and their accessories must be eye-catching.

Yu Fei nodded, since this is the case, then she will go back to design some works and hand them over to their studio to test the water.