Chapter 183: Sky-high endorsement fees

That same evening.

The matter is settled.

Yu Xiao sent an official notice, ordering He Xiao to return to China immediately tomorrow to participate in the filming of this advertisement.

And the reason why Yu Xiao is so anxious is that on the one hand, he doesn't want to delay He Xiao's competition process, and on the other hand, the endorsement fee given by this company is too tempting.

Eighty million!

Even if all taxes and other expenses are removed, He Xiao can get a large amount of remuneration.

Yu Xiao, as He Xiao's agent, can also extract a lot of benefits from it, but this is the account between the company and Yu Xiao, and it has nothing to do with the artist.

At the beginning of the year, he earned such a large amount of money, how could Yu Xiao not be excited, not only urged He Xiao to come back quickly, but also talked to the other party about this cooperation overnight, hoping to raise the price again.

The company's senior management is even more happy, and has just invested more than 5 million yuan in He Xiao to promote the whole network, but he didn't expect to get a return so quickly, and he can wake up with a smile in his dreams.

He Xiao once again proved himself and became one of the best and most sought-after key training objects in the company.

In fact, He Xiao was able to attract the company's advertising endorsement cooperation, thanks to the increase in fame brought by the Isabella Cup.

A live broadcast competition allowed He Xiao to open up the overseas market, become famous, and become the most popular fried chicken at the moment.

Many domestic companies have long been ready to make a move, and they want to find He Xiao to cooperate with endorsements, but this company is more decisive.

Without waiting for other competitors to get involved, he took the initiative, which I have to say is very risky, but it is also very courageous.

On the way back to the hotel, Bao Yuanyuan began to order air tickets and began to sort out the company's product information.

He Xiao sat in the back seat and rubbed his eyebrows, feeling both happy and helpless.

He hadn't been back in China for a long time, and he still missed it a little just now, but he didn't expect to have an opportunity so soon, so he was happy.

And the helplessness is also this, it is too troublesome to toss a trip, and I will have to rush back to Paris in a few days, if it is not for the company's iron order, who wants to toss it so much?

Some people say that artists are the company's tools to make money, and this sentence is not false at all.

Although on the surface, the artist and the economic company are in a cooperative relationship, but in fact, the artist is still lower than the company, after all, all the performance resources are in the hands of the company.

Without a company operating behind the scenes, it is difficult to make achievements by relying on the artists themselves.

Since He Xiao has entered this circle, he has to adapt to the rules of the circle, he is not Long Aotian, and he has no ability to be second to second.

Leaving the agency, he really can't play.

Unless you can bring your own team out, set up your own studio, and establish your own network, this can barely stand on your feet and slowly become bigger and stronger.

After returning to the hotel, Bao Yuanyuan sent the product information to He Xiao.

This time, the endorsement is the S90 luxury sedan, the latest model released by a famous Swedish luxury car brand "Volvo" last year.

Although the car was released last year, it was in December, and it has only been less than half a year since now, so the spokesperson has not been determined.

Volvo is not well-known in the domestic market, and the influence of the luxury car brand has not been hit, but in fact, it is a luxury brand similar to Audi and BMW.

It's just that few people have noticed this, so after the new car was launched, sales have been tepid, and there is no other car series of the same class.

Therefore, Volvo has always wanted to find a suitable spokesperson to beat the brand awareness, and after picking a few stars in a row that were not suitable, it finally set its sights on the famous He Xiao.

Although He Xiao doesn't know much about cars, Volvo, a low-key luxury car brand, has also heard of it, and there is also this brand in the world of black mobile phones.

Volvo is sold all over the world, is a Fortune 500 company, and belongs to the real big company.

Endorsement of such a luxury brand will invisibly enhance the star's compulsion and create a high-end image.

He Xiao is still very satisfied with this advertising endorsement cooperation.

In addition, in terms of advertising airtime, it is not a three-year start as Bao Yuanyuan expressed.

Because there is no car model that can be advertised for three years, it is too cost-effective.

The three-year contract refers to the fact that the future models will also be endorsed by He Xiao, that is to say, He Xiao has become the image spokesperson of the entire brand, not the spokesperson of one model.

Otherwise, there would not have been a high price of 80 million.

For three years, his portrait would appear on television along with commercials for other Volvo models.

In any case, 80 million is a high price, even if taxes and company shares are removed, He Xiao can get nearly 40 million in remuneration, and all he needs to pay is to shoot a few posters and record a few videos.

After all, what is paid attention to now is the star effect, and the so-called brand spokesperson is just nothing to say two sentences of the products he endorses in front of the public, post a few Weibo posts, and take a few posters.

He Xiao felt that it was too easy for him to make money, and he could easily earn wealth that ordinary people could not earn in their lifetime.

Of course, the effort involved is not something that ordinary people can imagine.

He Xiao is not a little fresh meat that became popular overnight, he has been drifting in Beijing for many years and boiled it alive.

From being penniless when he first came to Yanjing, living on the floor of a self-service bank, and being a low-level wandering singer to maintain his life, to today's fame, standing in the top 32 of the Isabella Cup, the highest temple in the music industry, only I know the bitterness and hardship.

And not everyone who works hard can do it.

He Xiao was lucky, he got a black phone, and what about the more people who pursued their music dreams but didn't get the gold finger?

Faced with the sky-high endorsement fee of 80 million, He Xiao was not too excited, sighed quietly, closed his eyes and began to rest in the car.

Following.

Early in the morning.

He Xiao took Bao Yuanyuan and Shi Dazhui to board the plane back to China and arrived directly in Shanghai.

The long journey of eleven hours made everyone a little listless, and it was not until the brightly lit Shanghai market under the plane was visible in the distance that everyone raised some spirits.

At this time, it was half past three in the middle of the night, after the plane arrived, many passengers were in high spirits, most of them were like He Xiao, they traveled abroad and returned to their hometown, so they felt very cordial.

As a world metropolis, the airport is still crowded even late at night, and there are many paparazzi haunting.

Since ancient times, there has been a legend of encountering celebrities at Hongqiao Airport, as a unique magic capital in China, there are indeed many celebrities who go back and forth to the airport every day, and recently there is a fanatical star chaser fan "Hongqiao First Sister" who specializes in looking for celebrities to take photos, claiming to eat and live at the airport every day, and any star who appears in Hongqiao will not escape the clutches.

Netizens even laughed that celebrities who have not been co-filmed by Sister Hongqiao dare not say that they are popular.

The first sister of Hongqiao has only recently become popular, and He Xiao has been abroad, so she doesn't know much about this matter.

It wasn't until today, when he walked out of the airport and saw the figure that was running like him, that he understood the fear of being dominated by the first sister of Hongqiao.

He Xiao never expected that the first person to greet him after returning to China would be Sister Hongqiao.