"Leech Financial Service also followed the trend this year, and we launched the New Year's "Blessing Paper", and the prize pool is as high as 500 million yuan, which is coming at us. ”

Lin Zhenyang walked into Zhang Yida's office with a document, and as soon as he came in, he began to complain about leech gold.

After Lin Zhenyang got married, he has matured a lot. also chased the fashion and grew a beard, the beard just left a mouth shape from the upper lip to the chin, and it was also neatly cared for, with a sense of middle-aged uncle.

Zhang Yida generally delegated power to him in charge of the company's specific detailed management, and only when there was a major event, Zhang Yida would intervene.

However, Lin Zhenyang is not a person with a monopoly on power, and if there is something that he can't control, or that involves the mobilization of large funds and resources, he will discuss it with Zhang Yida.

"Fu paper?" Zhang Yida smiled, the inertia of history is really big, and after snatching the Fu card of Leech Jinfu, they launched a "Fu paper" in a blink of an eye.

"Their bonus pool is 500 million?" Zhang Yida shook his head, "It's really a big dog, I have earned more than 400 million this year, and my pocket is swollen!"

"Who says it's not?" Lin Zhenyang also complained, "If they do this, our 216 million prize pool this year will not be so attractive." ”

"You say, do you want to adjust the prize pool temporarily?" Lin Zhenyang suggested.

"How do you adjust?

Lin Zhenyang raised his index finger and gestured: "If they are 500 million, we will engage in 600 million." ”

"There's no need!" Zhang Yida shook his head, "They have already launched this event, even if we raise the prize to 600 million, users will still participate in both activities." ”

"Even if our bonus is less, only 216 million, users will not miss it, so we don't need to fight to the death with Leech Jinfu. ”

Lin Zhenyang smiled again and said, "That's okay! It's true, let them be proud for a few days!"

"There is another interesting thing, Leech Financial wanted to engage in social networking, and used this blessing paper activity to steal the user relationship chain of WeChat, which was blocked by Penguin. ”

Lin Zhenyang talked about this with great interest: "In order to integrate the relationship chain, Alibei has set up a viral game for the "Fu Paper" red envelope, as long as you add 10 new Pay Bei friends, you can get 3 Fu Paper, and friends can give each other Fu Paper.

In order to exchange blessing paper with more friends,Many users will share"Squeak password"Share it with the circle of friends or WeChat group,As long as the other party copied"Squeak password",You can automatically add friends after opening the payment shell。

I heard that this squeak has been swiped on WeChat, and they are all sharing, and they all want to collect 5 pieces of blessing paper.

Then, the penguin took action and blocked the "squeak". ”

"This is the foundation for digging up other penguins, can Bonima not make a move?" Zhang Yida commented with a smile.

However, Penguin has always been reluctant to give up on e-commerce, and Ahri has always had a "social dream".

It's normal for the two of them to fight.

You just say, in the era of mobile Internet, how many "spokesperson wars" they have fought. Tick and fast, magnesium and reviews, Huimin and Harrow ......"

Zhang Yida complained a little, and muttered to himself: "If there is a suitable opportunity, I also want to socialize." ”

"If you talk to me, you can just talk to me. Lin Zhenyang sighed, "Don't be heard by the penguin people, we can't turn our faces with them now." ”

"I know what to do. Zhang Yida nodded, "However, I really have this idea." ”

"We don't have social genes, huh?" Lin Zhenyang hesitated for a long time and spit out such a sentence.

"Damn, bullshit social genes, this sentence is the same as "divine authority of the monarch", brainwashed by the ruler. ”

This metaphor is quite vivid, Lin Zhenyang asked again: "Then you say, what advantages do we have in socializing?"

"Have you forgotten our university alliance?" Zhang Yida reminded.

"You mean, starting from the campus?" Lin Zhenyang asked with interest.

"Yes, the university alliance helped us to do business promotion, and it was almost done. I'm wondering, will it be changed to a college student app that integrates campus dating, recruitment, and other campus services?"

Lin Zhenyang patted his thigh and said, "Your method is good, why didn't I think of it? There are also 20 or 30 million college students, and it is not difficult to develop for a few years, and if you count the graduates every year, it will not be difficult to reach 50 or 60 million." ”

"If we're doing this, will it arouse the hatred of the penguins?"

Lin Zhenyang is a little worried, Ahri now hates Ruixiang to the core, if he makes another bad penguin, although China is big, I am afraid that there is no place for Ruixiang!

"If we insist on only doing the vertical segmentation of campus social, we will not be able to shake the foundation of penguins.

But what exactly do penguins think?

Ruixiang is still inseparable from the diversion of penguins, and Pindoduo and Shake have not grown up yet, and when they grow up, they can grab more user time, and they may not be afraid of turning their faces with penguins. ”

"Let's take it slow first! Social interaction is the foundation of penguins, if you want to dig his ancestral grave, can he not be in a hurry with you?"

Lin Zhenyang felt that he had to think long-term and act recklessly to do campus socialization, maybe the platform didn't do it, and he also provoked the penguins, which was not worth it.

Zhang Yida said: "This matter is just a little bit like you, and I haven't said anything else." It is true that we can't rush into the horse, and we need to help us to do it.

The current shaking is still far from the shaking vision in my mind. ”

"No, it's already very popular, okay?" Lin Zhenyang asked again, "What do you think of Shake Vision?" I think many people are using this addictive app now. ”

"DAU breaks 400 million, domestic!"

Lin Zhenyang scratched his hair and said, "Your goal is too big." The current DAU of Touronghui has not broken 200 million?"

However, when he saw Zhang Yida's calm appearance, he hurriedly said again: "However, I think it is still possible." My stupid wife plays for hours a day, holding her phone and giggling all the time.

If Shake Vision continues in this state, 400 million DAU will be absolutely fine. ”

"Okay, just watch!" Zhang Yida knew that Lin Zhenyang didn't believe it, and what he said was just kind words.

Except for himself, no one else, including Zhang Lan, would have thought of the popularity of Doushi in the next few years.

"Oh, by the way, we didn't renew the contract with the CCTV Spring Festival Gala this year, and Leech Gold won the red envelope interactive cooperation with them. ”

When Lin Zhenyang talked about this, he looked unwilling.

"It's impossible to be occupied by us all the time, we have already cooperated with the Spring Festival Gala once, and if we cooperate again, the effect will decline.

The landlord's family has no surplus grain, and the coin must be sprinkled with efficiency, and he is not really stupid. ”

Lin Zhenyang smiled and said, "You are talking like a tongue twister." I know that the effect of cooperation will decline, but I am a little unhappy to see Leech Financial Service in the limelight this year. ”

"Then we have to turn unhappiness into strength, Leech Jinfu is still so far ahead of us now, we are the chasers, and we can't underestimate others. ”

Zhang Yida's tone was a little heavy, he felt that Lin Zhenyang was a little floating, you dare to look down on the boss as a third in the industry, there is something wrong with this mentality!

Lin Zhenyang also put away the movement of the hippie smile, and said:

Penguin also launched a Spring Festival-themed marketing campaign of "Smart Pay with Golden Happiness", and at the same time cooperated with offline stores to send cash red envelopes and 50 million WeChat blessings, including up to 188 yuan WeChat payment vouchers, movie vouchers and phone bill coupons.

In addition, it is reported that 300,000 offline stores, including the top ten cities in the country, will join hands with WeChat Pay to jointly launch activities such as "grabbing red envelopes", "shaking fortune gold" and "national nuggets", covering various industries such as transportation, catering, clothing, supermarkets and so on. ”

"It's menacing!" Zhang Yida sighed with emotion, then turned his head and asked Lin Zhenyang: "What plan has we launched here?"

"We sold the advertising space on the back of the Wufu Fu Card to Procter & Gamble, Coca-Cola and other companies, and we did not keep any of the tens of millions of advertising fees we obtained, and all of them were filled into the cash red envelope pool on Chinese New Year's Eve;

In addition, we have also arranged offline advertisements for Mobao Pay in crowded places such as bus stations, railway stations, and airports, and sent discount red envelopes when you scan the code to pay;

Online, a large number of Internet companies, including Huimin Bicycle, Peite.com, and Magnesium Group, have sponsored vouchers and vouchers to us.

During the Spring Festival, a scratch page will appear after paying with Mobao, and users will have the opportunity to scratch cash or vouchers and vouchers provided by various Internet companies.

The above is a subsidy for C-end consumers.

For B-end merchants, we have carefully selected 1 million of the tens of millions of cooperative merchants with outstanding past cooperation performance, and subsidized them with "encouragement funds".

Every time a user spends more than 2 yuan at the merchant using Mobao Pay, the merchant can get an incentive money ranging from a few cents to a few dollars......"

After Zhang Yida heard this, he frowned, the C-end also needs to be subsidized, and the B-end also needs to be subsidized, and the family can't hold up the mine.

There are four main revenues of mobile payment: interest on capital precipitation, service income including access fees, technical service fees, and transaction commissions, income from wealth management products such as change treasure and Yue Bao, and information income such as mining user transaction information, analyzing consumer behavior, and achieving precision marketing.

At present, the main revenue of Mobao Pay comes from the first, third and fourth items.

The second transaction commission or something, now everyone is engaged in free and dare not charge it at all.

The first fund precipitation has always been a side game, and the blade of financial supervision will fall on the head one day.

Compared with the merchant collection and payment process of Ahri Taobao, the capital precipitation time of Mobao payment is very short, most of them are only one day or a few days.

Taobao is a different e-commerce company, which requires the buyer to confirm the receipt of the goods before allocating the funds to the seller.

Taobao is also a chicken thief, reminding buyers that the window reminder of the receipt of the user is very inconspicuous, and many users will not click to confirm the receipt.

If the buyer does not confirm the receipt, Taobao will receive the goods by default for up to 15 days from the moment of delivery, and the money will be transferred to the seller's account.

In some ways, this design optimizes the shopping experience for buyers, but for sellers, it is not so cool.

Ahri pinched their life, they want to sell fakes or have a bad service attitude or something, they have to take it easy, after all, the money has not yet arrived, they should pretend to be grandchildren.

The most important thing is that 15 days of capital precipitation income, pay Bei to eat a mouth full of oil!

Mobao payment is similar to WeChat payment,Most of the cooperation is offline merchants,Real-time arrival,Many users as soon as the money arrives,Buy wealth management or change treasure,Or it is withdrawal,The precipitation time of funds is far from the happy payment shell。

"Okay, the subsidy can't be stopped. I want to do it with tears. ”

When Zhang Yida said this, he was a little helpless. Mobao payment is too important to Ruixiang, and other businesses make money to support it.

At the same time, the traffic gathered by Mobao Pay has also been generating revenue for other businesses.

Everyone is in a complementary relationship, and no one can do without anyone.