Chapter 66: The Development of Convenience Stores
Zhuo Ziyuan took the time to understand the current situation of convenience stores, from the previous opening in December, it has been almost half a year now, the first convenience store, not opened in the most prosperous commercial center of Longcheng, there is no store in that place now, and the good location is open to the store, and can only wait for the opportunity for others to transfer before taking over.
Although it is not the most prosperous area, Zhuo Ziyuan's location is still relatively reliable, near the office building with a relatively large flow of people, and the surrounding community is dense.
In the past few months, the average daily sales of convenience stores have reached 1,600 yuan, and the net profit has been more than 4,000 yuan in a month.
However, Longcheng is currently only a third-tier prefecture-level city, and the number of stores suitable for opening is not much, so Zhuo Ziyuan feels that it is enough to open a total of 5~6 convenience stores in the city.
Another line, you can develop small supermarkets in various towns and towns, occupy the rural market, there are six relatively large towns around Longcheng, then you have to open five more small supermarkets.
After the development of Longcheng to the limit, and then expand to the surrounding cities, the first is currently the eastern capital, only the eastern capital can accommodate thousands of convenience stores, this is the strength of the domestic economy.
Zhuo Ziyuan also planned more, such as how many stores should be opened in first-tier cities, how many stores should be opened in second-tier cities, how many should be based on provincial capitals, and then supermarkets should be opened in the towns and villages around each city.
First of all, it will develop in Wu Province, and gradually expand to the whole of East China, first occupy the provincial capitals, then prefecture-level cities, and then cover the towns and villages.
Considering the continuous increase in labor costs and rent costs in the future, self-operated convenience stores and supermarkets are not suitable for unlimited expansion, and after reaching a certain number, they can develop in the direction of franchise.
In the future, there will be 1~2 small convenience stores at the entrance of each community, all of which are opened in the form of mom-and-pop stores, so there is a chance to develop into a franchise store, at that time, Wanjia convenience store can directly get the goods with the manufacturer or the province, the purchase price will be reduced a lot, as long as a certain concession to the mom-and-pop shop, even if it is 1%, they can save 10,000 yuan a year, plus free delivery, superior management software, basically do not need the store owner to worry about the supply, you can focus on the sales of goods.
The increase in convenience stores can also drive the development of logistics, in the era of national online shopping in the future, the importance of logistics is undoubted, and now there is a convenience store platform to maintain logistics companies, which is the best.
The more Zhuo Ziyuan thought about it, the more he felt that it would be a huge blue ocean, if he really implemented it according to his own ideas, in case one day there were Wanjia convenience stores all over the country, it would be better than any shopping network or the like, unconsciously, Zhuo Ziyuan was immersed in his own grand plan.
Zhuo Ziyuan couldn't wait to implement his plan, so he went home on the weekend and briefly described his plan to his parents.
Zhuo's father and Zhuo's mother were shocked by Zhuo Ziyuan's plans, although Zhuo's father had ambitions, his original plan was to open as many convenience stores as possible in the city, compared with Zhuo Ziyuan's ambitions, it was really a small fight.
"Xiaoyuan, you can think clearly, this is not a trivial matter, and if we really want to expand the scale like this, we can't manage it ourselves, my father has a few pounds and a few taels, and he still has a mental number, and your main energy now should be on school." Zhuo's father looked at his son and said with a little worry, he was not worried about losing money, but mainly worried that his son would put the cart before the horse, put his studies aside, and go to these businesses.
"Yes, Xiaoyuan, we can open a convenience store in this city, and open it all over the country, how much effort will it take, we don't have to think about how much money we make, just enough to use." Zhuo's mother also had some objections.
"Dad, Mom, don't worry, I won't give up my studies, and the initial scale will not be very large, we recruit a full-time manager, and then Dad will be the chairman, Mom will be in charge of finance, then you can do it, as for really making the scale bigger, it will be easier to recruit the right talent at that time, rest assured, I won't spend too much effort on it, mainly depends on you." Moreover, the family earns more money, won't it be better for me to find a daughter-in-law in the future, do you say? In order to convince his parents, Zhuo Ziyuan even used the trick of marrying a daughter-in-law.
"You said it so lightly, how can it be so easy to do. Father Zhuo was still very worried.
After communicating with his parents for a long time, he still didn't let go, and in the end there was really no way, and Zhuo Ziyuan could only come a little bit.
"In this way, my father originally wanted to continue to open convenience stores in the city, and we still have 3 haven't opened yet, let's open these three first, and then talk about the continuation of the expansion if the development is good, then we will talk about continuing to expand, but full-time managers still have to be recruited, managing 4 convenience stores and 1 supermarket, it's also very tiring, I don't want you to work so hard." ”
"That's fine. "Although Zhuo's father is not as ambitious as his son, he also hopes to make his career bigger, but Zhuo Ziyuan's idea is too scary, and now it is slowly developing like this, Zhuo's father is still happy to see it.
"Then it's decided, when it's time to recruit a manager, I'll check it. ”
Zhuo Ziyuan thought that he wanted to recruit a more powerful, experienced person in supermarket or convenience store management, and when the time came, just let his parents get rid of the management, and his parents did not think about happiness until they passed away in his previous life, so let them enjoy happiness in advance in this life and have more time to go out to play.
Thinking of this, Zhuo Ziyuan couldn't help but say, "Dad, Mom, when you recruit a professional manager, then your life will be much easier, let's go out to travel during the Chinese New Year this year, anyway, there are no relatives to run." How about we go to Hainan, Kyoto, and Dongdu, and when we have the conditions in the future, we travel abroad every year. ”
"What kind of travel, don't spend money, we still watch the store at home. "Zhuo's mother is more budget-conscious, and she has never enjoyed happiness, and she has no interest in travel or anything.
"It's okay, there's no chaos in the store, you can rest assured, it's decided, let's go out to travel together for the New Year." When the time comes, I contact the travel agency, and this time we will go on a group tour. ”
What has been finalized, Zhuo's father is still very positive, and arranged the decoration of three convenience stores in mid-April, of course, he is still looking for Zhong Liang.
As for the recruitment, Zhuo's father recruited the clerks first, and according to the configuration of 3 people in each store, 9 people were recruited one after another, all of whom took turns to work in supermarkets and convenience stores, led by the current personnel, and also encouraged the existing personnel, and the good performance was promoted to the manager of the newly opened three stores, and the subsidy of 300 yuan per month could be increased, which was a lot of money, which mobilized their enthusiasm.
In fact, for the current training method, Zhuo Ziyuan is not satisfied, the current model can only make the clerk familiar with the business, and can not improve the quality of the clerk, as a clerk, various etiquette still needs to be further strengthened, but there is no way, now the scale of the convenience store is still small, all aspects can only be settled, and so on in the future, the clerk training will also be one of the responsibilities of the next recruitment of professional managers.
The recruitment of ordinary clerks is relatively easy, but the recruitment of professional managers requires chance, and it also needs to meet the requirements of Zhuo Ziyuan.