Chapter 343: Advice from Lu Qi

The acquisition of Dogford Dog Food Factory by Pate Holding Group has finally come to an end.

Pate Holdings issued an additional $510 million stake at a valuation of $1.25 billion to acquire a 51% stake in Dogfud.

After the change of equity, Zhang Yida's personal shareholding in Pate Holdings will drop to 29.82%;

In addition, Ruixiang Industrial Fund's shareholding in Pate Holdings decreased to 8.52%, and Zhang Yida indirectly held 0.65% of the shares through the industrial fund;

Zhang Qinghua will become the second largest shareholder of Pate Holdings through mergers and acquisitions, holding 28.98% of the latter's shares.

Combined, the two fathers and sons will hold 59.45% of the shares of Pate Holding Group.

Of course, Zhang Qinghua holds all A shares, and Zhang Yida holds B shares with 10 votes, and the right to speak is still firmly in Zhang Yida's own hands.

The merger and acquisition of Dogfud is not that Zhang Yida needs his father to help him enhance the company's voice.

It's just to bring the industry together and make it easier to manage.

Zhang Qinghua signed the last contract in the office of Beijing Pate Holding Group, put down the pen gently, then looked around and asked, "Okay?"

"Okay, okay, thank you for your cooperation!" Lu Fenghai said with a smile.

Zhang Qinghua smiled, he was only forty-six years old and became the old Mr. Zhang.

Thinking that the company would be sold like this, he was a little disappointed. Although Dogford was founded almost for three years, Zhang Qinghua feels like thirty years.

When the development of the old factory encountered a bottleneck, his son persuaded himself to transform into pet food, and then went to Jizhou to investigate, dig talents, form a team, and open a new factory......

This scene came to mind at this time, although it has been a long time, but it feels like it just happened, which is especially fresh in people's memories.

"Mr. Zhang, congratulations, from now on, you are the second largest shareholder of Pate Holding Group and Dogfud Company. ”

"Yes, congratulations to Mr. Zhang......"

The legal and accounting teams sitting on the side applauded and sent their congratulations.

Lu Fenghai didn't seem to be particularly happy when he saw Zhang Qinghua, and his mood was a little low, guessing that he might have put a lot of effort into the development of Dogfud, and it was difficult to give up in his heart.

smiled and reassured: "Don't worry, Mr. Zhang, Mr. Zhang has already instructed that you will continue to serve as the general manager of Dogfud Company, and also serve as the director of Pate Holding Group."

As long as you want to continue to do these positions, they will always be reserved for you.

We don't interfere with the day-to-day operations and management of Dogfud, and everything is still the same. ”

Zhang Qinghua knew that Lu Fenghai was his son's partner, and he also had shares in the group, and he was also his top boss.

So he didn't hold it up, waved his hand and smiled: "Mr. Lu doesn't need to be like this, Dogford will be a part of the group in the future."

The award of the award, the punishment of the punishment, do not save me any face, everything is done in accordance with the rules and regulations of the group. ”

Lu Fenghai nodded yes, but having said that, he really didn't dare to take Zhang Qinghua as his superior.

He felt that he was caught between the father and son, and he was afraid that he would encounter a lot of trouble in the future.

However, according to his contact and understanding of Zhang Qinghua during this time, although the other party is a peasant entrepreneur with low knowledge and culture, he is still very decent and easy to get along with.

In addition, the other party has strong practical operation experience in the manufacturing and pet food industries, which has also been confirmed by Lu Fenghai after reading the financial report of Dogford and inspecting the production plant on the spot.

He is not a theoretician, but a doer! This is what Lu Fenghai said about Zhang Qinghua.

No wonder Mr. Zhang is so powerful, Lao Tzu is so strong, and his son will not be bad.

Just when Lu Fenghai was constantly sighing in his heart, Zhang Yida pushed the door and entered the conference room, "Sorry, I'm a step late, has the agreement been signed?"

"It's all signed, and you're done. Lu Fenghai was the first to respond.

After the meeting ended, Zhang Yida accompanied his father to his office to sit down.

"By the way, the football star you invited is called ...... Oh, Beckham, is he reliable?"

Zhang Qinghua remembered one thing, his son seemed to spend a lot of money to hire an English football star to be the spokesperson of Dogford.

"It's very reliable, it's very well-known, and it has a lot of fans in China. The endorsements are all international brands such as Nike and Adi.

If it weren't for the fact that we happened to be able to talk about it, people might not be willing to accept the endorsement contract of our unknown dog food factory?"

Zhang Qinghua shook his head and smiled, "A contract of 2 million euros a year, signed for five years, is 10 million euros, and it is 75 million yuan in RMB."

Just take a few sets of photos and videos and finish the job, it's so easy, will he not take it?"

"Celebrities can't just accept endorsements, if you take a luxury advertisement, and then take an advertisement for a big road product, you will lose your value, and you won't be invited for high-end product endorsements in the future......"

Zhang Yida briefly explained to his father the doorways and doors.

"Are you saying that Dogford is not as famous as Nike, Adi?"

Zhang Yida spread his hands and said: "Isn't it obvious? Although we are in different industries, we are unceremoniously unworthy of other people's shoes." ”

"Well, there's still a big gap, and we'll admit that. ”

Zhang Qinghua nodded, and said: "However, Dogfud has only been established for three years, and there is still a long time in the future. ”

Zhang Yida thought that his father would take the "endorsement fee" to talk about things, but he didn't expect to mention this stubble, which made Zhang Yida very surprised.

In fact, Zhang Qinghua has never eaten pork, and has never seen a pig run? Asking a spokesperson and advertising is the only magic weapon to enhance product awareness and sales.

Now Dogford has become a large enterprise with an annual revenue of more than 100 million yuan and a net profit of more than 200 million, and his overall vision and strategic height have also been raised a lot.

Although 75 million yuan is a lot, it was only for Zhang Qinghua three years ago.

"Remember to shoot a good advertisement, tens of millions of dollars can't be spent in vain, how can you sell hundreds of thousands of tons of dog food!"

Zhang Yida laughed, this is the father he is familiar with.

......

After Zhonghe Group's press conference, a hurricane blew across China's Internet and technology circles.

The term AI has entered the field of vision of many people.

In fact, there are already companies engaged in this research in China, such as the giants Ahri and Penguin, and start-up companies such as Shangchao Technology and Queungshi Technology.

Zhonghe Group recruited Lu Qi, the former vice president of Microsoft, and announced a high-profile entry into this field, and social opinions were divided.

Peers, such as Ahri, penguins, etc., watched coldly and did not express any opinions.

Whether it is disdainful or unchanged in response to change, outsiders have no way of knowing.

Start-ups feel that they have entered another powerful player in this field, and they are very much looking forward to what kind of answer Zhonghe Group can deliver.

Ordinary netizens are curious about the origin of Zhonghe Group, is it really a company focusing on AI research and development, as most people say?

Robin Lee called Zhang Yida and said on the phone: "Lu Qi is a talent! Qiandu also wants to recruit him, but unfortunately you preempted him." ”

Zhang Yida smiled after hearing this, the internal factional struggle of Qiandu is too fierce, and there are many conservatives, and the airborne soldiers like Lu Qi are estimated to have the same ending as in their previous lives, and they have encountered Waterloo in life.

It is better to follow yourself to create a truly global Internet group, and then make some AI achievements to promote social progress.

Talent should be valued, and it should not be caught up in those flies and dogs for a day.

The first thing Lu Qi did when he became CEO of Zhonghe Group was to integrate its three companies.

After a cursory understanding of the operation and shareholding structure of each company, Lu Qi found Zhang Yida and provided a recommendation report.

After reading the report, Zhang Yida said: "Mr. Lu, ......"

"Mr. Zhang, you still call me Lu Qi, I'm more used to calling my name directly. ”

"That's okay, I'll call you Lu Qi, you can call me Yida or Zhang Yida. ”

After reaching a tacit understanding with Lu Qi on the title, Zhang Yida began to put forward his own views on the content of Lu Qi's proposal.

"Do you think Huimin Travel has encountered a growth ceiling, and there is not much room for growth in the future?"

Lu Qi nodded, "That's right, I've seen the coverage rate of Huimin bicycles, which has basically covered all the larger cities in China."

Cities where the terrain and climate are not suitable for bicycles are not included. Some small towns are also not included, because it doesn't make sense to put and the frequency of use is not too high.

Our country's urban population is only 700 million, and the market capacity is only 17.5 million according to the optimal ratio of "40 people corresponding to one bicycle".

At present, the number of shared bicycles on the market is more than 11 million. In other words, there is less than 60% room for growth.

No matter how many bicycles there are, there is a suspicion of waste of resources.

Speaking of online ride-hailing, the current market leader is Didi, which has captured the largest market share in the industry after merging with Uber last month.

The aggregation taxi and ride-hailing we do are not a big threat to Didi, nor can they challenge their position as the industry hegemon.

Unless, Yida, you have invested tens of billions of dollars in this industry to engage in subsidies. ”

Zhang Yida waved his hand, "There's no need for that, we throw money, and Didi will definitely not sit idly by, and it may be a lose-lose fight."

I launched aggregate taxi-hailing and online car-hailing, mainly to increase a traffic monetization channel and improve the financial situation of Huimin Travel.

When it comes to bike sharing, you're right, the ceiling is already obvious.

In the future, we will not be aggressively introducing new bikes. The more important thing is to refine the operation and improve the profitability of the bicycle. ”

"Good!"

Lu Qi continued: "In the field of short video and social e-commerce, these are two emerging fields, and I have seen the operation reports of Doushi and Pindodo, and the growth rate is very gratifying.

In terms of the number of users, these two companies should not exceed Huimin Travel too much, but their profit imagination is much larger.

Huimin Travel is too heavy on assets, and I am afraid it will be difficult to make a profit. Even if it is profitable, the data will not be too optimistic.

When it comes to the secondary market, I am worried about dragging down the market value of Zhonghe Group. ”

"So what do you think should be done?"

Lu Qi said: "The profitability of shared bicycles itself is very weak, but for Ruixiang, it has the effect of expanding payment scenarios and personal credit scenarios.

For Ruimin Wealth Management and Yimin Loan, Pate Holding Group has also played a certain role in diversion.

This company is too expensive, and I think we should gather the strength of everyone to support him together.

Every company can also get the benefits they want. ”