"NetEase wants to learn from Ali to name a flower?"

Shen Feng looked at Li Nanjun and said with a smile: "What the hell is this?"

"Yesterday, insiders revealed that the group will officially launch the new nickname system from 12 o'clock on the same day, and each employee needs to submit a nickname application in the system. ”

"Ding Lei's nickname requirements for employees: easy to read and remember, generous and decent, positive and ......"

"It must be in line with my ideal personality, and I can't use any words with the meaning of the seniority or superior-subordinate relationship of my brother and sister, and I will start using it after being approved by my supervisor, and it will accompany the whole process of the employee's NetEase career. ”

Li Nanjun joked: "According to their words: the online nickname function is to advocate simple and equal communication, and it is definitely not to learn Ali!"

Shen Feng pouted, nonsense, Ali has been nicknamed for more than ten years, and now you have just started?

It is no wonder that, unlike other industries, Internet companies that pursue innovation focus on maximizing the potential of their employees. However, with the increase in size, all major Internet companies will face a dilemma......

It is necessary not only to continue to promote the flattening of management among tens of thousands of employees, but also to ensure that the team gathers combat effectiveness towards the same goal.

In the Internet industry, where there is a long-standing trend of naming, employee nicknames reveal the different personalities of different companies.

In order to dispel the hierarchy, Tencent followed the example of foreign companies and required employees to give English names, and everyone knows that Xiao Ma's English name is Pony, and there have been new employees who don't know what they are doing have jokes about "I don't know Pony in the group".

At Huawei, which advocates the culture of engineers, internal employees said that R&D personnel, regardless of their level, often call each other "surname + worker", and it is common for dozens of "Li workers" in a business group to be called.

Baidu favors the name "classmate". Perhaps the state of the student is important to the Internet company, and it requires Baidu to always maintain the spirit of curiosity and innovation.

Others call him ......

Director!

Lao Ma's name is full of strong Jianghu atmosphere, naming himself Feng Qingyang, Daniel Zhang Xiaoyaozi, chief risk officer Shao Xiaofeng nicknamed Guo Jing, chief marketing officer Wang Shuai nicknamed Ben Lei Shou......

Even the celebrity employees have their own nicknames: Liu Tao is called Liu Yidao, Ouyang Nana is Nabi, Gao Xiaosong is called Short and Tight, Lei Jiayin is Alalei, and He Jiong is called Xiaojiong......

Li Nanjun looked at the boss's disapproving attitude, but when the original subtle nickname culture was institutionalized, does the former equality and casualness still exist?

Everyone is a young person, and there are many names between superiors and subordinates, even if they are called elder brothers, they are called sisters for intimacy, and they don't feel that there is any seniority. Why do you have to take a nickname?v3 Academy

I heard that before Ali people joined, they theoretically had to give themselves their own nickname, and once they submitted it in the system for review, they could not change it, which can be said to be stricter than their ID card.

Now that the scale is getting bigger and bigger, taking a flower name that no one has used has become the first hurdle for rookies to cross with their brains.

But all good names must have been taken up early, the name can not exceed four words, and most of the names below the director can only take two words, and the three-word name is the boss level......

What about the equality that is good?

Shen Feng tasted tea, if you want to say that the big factory is so tossed, it is not idle, why are Internet companies so keen to dilute the original name and title?

Nicknames are an encouragement to employees. People often don't have the right to decide their names, but the nicknames and nicknames they choose are mostly a reflection of their ideal personality, containing their own strengths or visions for the future.

Lao Ma once pretended to say that 17 of the 18 Arhats love Jin Yong very much, such as Guo Jing just wants to become a "big hero", Temujin wants to become a "generation of overlords", and in "Smiling Proud Jianghu", the wind of retreating from the rivers and lakes is clear, and he is a swordsmanship master who "wins with no tricks".

For any group, a name is a powerful tool for building identity. There is a real joke circulating within Ali: How to prove that you have worked at Ali in one sentence?

The answer is: I don't know the name of my colleague when I leave the company, I only know the name of the flower.

Therefore, for the Internet industry, the most important significance of nicknames is to dilute the color of the hierarchy and blur the boundaries of ranks.

In the ever-changing Internet industry, "fast" is very important for enterprises. How to ensure the agile evolution of the R&D model despite the expansion of the volume?

In the past, the effective way was to increase the management level, but in this way, the loss of information transmission will be very large, and the information is easy to be distorted.

Now it is time to increase the management range, and when the management level decreases and the management range increases, the pyramid-like organizational form is compressed into a flat organizational form.

ByteDance, the youngest of the Internet giants, advocates a flat organizational structure, with only two business lines, the middle office and the front office, and the middle office has three core functional departments: technology, user growth and commercialization, which are responsible for retention, acquisition of new users and monetization.

Under such a system, ByteDance's middle office department can be independently responsible for attracting new users, retaining and monetizing a product, and the front office department only needs less than 10 people to form a small product team.

Of course, it is also very challenging for programmers, engineers need to be very self-motivated, not only focus on technology, but also need to participate in the business.

That's why the people who come out there are worth more!

"I think that flat management will inevitably lead to a lot of stress on employees, and because of the lack of clarity about the concept of rank, it is common for everyone to be self-righteous. ”

Shen Feng concluded: "ByteDance's flat management is also related to the fact that the company is relatively young and still in the development stage. When the company enters maturity and the business falls into calm, will the hierarchy return?"