Zhou Fangyuan followed Bernard Arnault into a car, a classic car.

Zhou Fangyuan looked at the layout of the carriage curiously, there were two places that he didn't expect, the first thing he didn't expect was that this car was really old, not deliberately old, but really a classic car. Secondly, the driver was actually Erno himself, who didn't even bring a driver, so he came to pick up the airport by himself?

unimaginable.

It seemed that Zhou Fangyu was more puzzled, and Erno smiled.

"When I'm not working, I like to be a person who walks outside and doesn't think about anything, just to go out and relax. After all, I'm my age, and you can't expect me to be busy with work all day. ”

Erno said with a smile.

Zhou Fangyuan suddenly realized that Ernaux was born in 49 and is 56 years old this year, speaking of which, he is also about to retire. Of course, the boss of a private company, as long as he can survive physically, has no problem being the boss all the time. But Erno obviously pays more attention to the cultivation of future generations, his son and daughter are working in the group, and the son still checks these, and the daughter is now a senior executive of Dior Perfume, and the year before last, it seems that she has become the only female sensible in the board of directors of the entire group.

Of course, his son is no slouch, having become LVMH's marketing director after graduating from business school in '02 and CEO of the LVMH menswear brand Berluti in 2012.

It is precisely because of such excellent children that Arnault can enjoy early retirement, driving his classic car around the world.

Anyway, he is not a star, nor is he a public figure with a particularly strong personal image, walking on the street on weekdays, basically no one can recognize him, driving a classic car, not a particularly cherished style, not worth a lot of money.

In short, Arnault's life and mood are enviable, and the two chatted happily along the way.

Although LVMH is based in New York, Arnault lives in France, and a small estate outside Paris is where he lives most often.

Arnault Zhou Fangyuan expected a little different, that is, he does not always talk about luxury, some people may think that such a luxury emperor should be inseparable from luxury goods when he opens and closes his mouth, and his body should also be full of luxury, after all, only if he loves luxury goods to a certain extreme, it is possible to have such an achievement as him. However, in fact, Arnault, who picked up the airport, was wearing a combination of plain jeans and a white shirt, and his body was also refreshing and refreshing, without any superfluous decorations.

Zhou Fangyuan was a little curious, and then asked.

Arnault's answer was simple.

"Luxury is not a commodity, it is an attitude to life, a belief. It's not that just because you're covered in luxury doesn't mean you love it. That's not love, that's nouveau riche. People who truly love and understand luxury should integrate luxury into their lives. ”

So, the clothes on his body look very ordinary, but in fact, his white shirt is from ThomasPink, a brand owned by LVMH. Jeans from Roberto Cavalli, luxury Italian fashion house Roberto Cavalli is one of the most expensive jeans brands in the world, costing more than $1,200 for each pair of jeans alone. The shoes are ordinary-looking sneakers, but they come from Givenchy and cost more than a thousand dollars.

A seemingly casual outfit casually costs more than $5,000, and that's without other accessories.

Of course, it won't make Zhou Fangyuan smack his tongue, but as Arnault said, if you wear something that stinks and shows off, it's an upstart. True luxury should be low-key with luxury, and at the same time can be integrated into life.

After figuring out these things, Zhou Fangyuan looked at the invisibility of the car and changed, and he suddenly felt that this car could be some kind of incredible collector's car? Could it also be the kind of super classic car that costs tens of millions of dollars?

As if seeing through Zhou Fangyuan's thoughts, Arnault suddenly laughed.

"The car is the same car, sign 203, a very ordinary car, I have been driving it for decades, and some are reluctant to replace it, so I have been driving. This isn't what you think, he's just my old buddy. ”

Arno Xiaohe said.

Logo Auto is also a world-renowned brand and one of the five major car brands in France.

The five brands are:

Bugatti, the brand was founded in 1909 and is headquartered in Morceim, France. For more than 100 years, Bugatti has been combining art and technology, and has a proven track record on the field. In 1998, the Volkswagen Group acquired and revived the Bugatti brand and established it as an independent car brand.

Founded in 1898 and headquartered in Boulogne-Biancourt, France, Renault is one of the oldest car companies in the world and the second largest car company in France, producing a wide range of vehicles including racing cars, small cars, mid-size cars, recreational vehicles, trucks, construction vehicles and buses.

DS, which first came out in 1955, at first it was a sensational car model of Citroen, which had a sales volume of 1.5 million in the 50s and 70s of the last century, and then discontinued for various reasons, until 2009, DS made a comeback as a new high-end sub-brand of Citroen.

Peugeot, the brand was founded in 1890, is a subsidiary of the French Peugeot Citroën Group's Peugeot Automobile Company, Peugeot Automobile Company is a long-established European automobile manufacturer, its brand has established a sales network in 160 countries around the world, with about 10,000 sales outlets.

Citroën, the brand was founded in 1919 by André Citroën, its headquarters is Paris, France, and it is the third largest automobile company in France. In 1900, André Citroën invented the herringbone gear, and by 1912, Citroën began to use the herringbone gear as the company's trademark. The "Citroen" sedan greatly caters to the cheerful nature of the French people, loves to be fashionable, likes novel and beautiful characteristics, and exudes a French romantic atmosphere at every moment.

In fact, if you look at it this way, the French automobile industry is actually quite good.

However, in fact, French cars are indeed quite powerful, and this is really not a casual nonsense.

France is the second largest producer of cars in Europe and one of the pillars of the global automotive industry. According to statistics, there are more than 2.5 million people involved in the automotive industry. In 2013, France produced 1.81 million vehicles, and in 2012 France owned 38 million motor vehicles, and the total number of motor vehicles in France has grown by only 1% per year in the past 10 years.

The French automotive industry is mainly composed of passenger cars.

In 2013, the French automotive industry produced 1.46 million passenger cars, 280,000 light trucks, and 70,000 heavy-duty trucks. The French automotive industry is worth 92 billion euros, accounting for 15% of the country's gross national product. The total number of employees is approximately 150,000. Exports account for 70% of the value of automobile production. France is home to 13 car manufacturers, including two major local players: Peugeot-Citroën Group and Renault Group, as well as foreign manufacturers such as Volkswagen, Ford, Fiat, DaimlerChrysler, Toyota, BMW and Nissan. Local French automakers dominate the automotive market.

The history of car manufacturing in France is long.

As early as 1769, the French Army technical officer Guniaud, with the support of the government, successfully trial-produced the world's first steam car with practical value, thus triggering a worldwide upsurge in research and manufacturing of automobiles. However, the French Revolution interrupted the study of automobiles in France for several decades, until in 1828, the director of the Paris Technical School, Peguar, built a steam-drawn car, whose original differential and independent suspension technology are still widely used in automobiles today.

The first gasoline car appeared in France in 1890 and was produced by the Peugeot company, founded by Armand Peugeot. Before World War I, Peugeot produced 12,000 vehicles a year, and by 1939 it was 48,000 units. The Citroen Automobile Company, founded in 1915, developed even faster, with an annual output of more than 100,000 vehicles in the early twenties, and in 1928 it produced 400 cars per day, accounting for one-third of France's automobile production. Renault, another large automobile factory, founded in 1898, also developed rapidly, and in 1914 mass production was formed.

The overall characteristics of French cars are small bodies and novel designs, in line with the direction of popularization, so they have become a popular family car in Western Europe, and Renault's "Beauty Walk" mini car has won the first place in sales in Europe for many times. However, in the field of luxury cars and sports cars, French car companies are not as good as car companies in the United States, Germany, Japan and other countries, which has become a pity for the French car industry.

During World War I, a large amount of money was raised for the production of automobiles due to the production of munitions. Later, Renault was taken over by the French government, and with the support of the government, Renault acquired many car companies, and in 1975 the annual production of automobiles exceeded 1.5 million units, becoming the largest car manufacturer in France. Peugeot's production also soared more than ten times in the two decades after the war, becoming the second largest car company in France, and in the 80s, it surpassed Renault to the top spot.

The two largest French automakers are relatively dependent on the European market, with 61% of PSA Peugeot Citroën's sales in Europe, compared to 53% for the Renault Group. Citroen Motors was acquired by Peugeot Motors in 1976 due to poor management and became a symbol - Citroen Automobiles. In the 80s, the world economic crisis has affected the French automobile industry to a certain extent, and in 2012, the largest French automobile manufacturing brand, Citroen Group, announced a new restructuring plan, announcing that it will cut 8,000 jobs.

In 1984, Renault's production fell sharply to 300,000 units, but Renault recovered a few years later, acquiring a 36.8% stake in Nissan Motor Company and a 22.5% stake in Nissan Diesel Engine Company in March 1999. Renault-Nissan will enter into a capital alliance. In 2005, Renault sold all of its shares in Nissan Diesel. Renault completed its restructuring more than a decade ago, closed its local manufacturing plant, focused on the low-end brand Dacia in Eastern Europe, retained Renault's small cars in the European market, and shared profits in emerging markets, especially in China, through an alliance with Fuso Nissan.

Of the overseas car companies in France, only Toyota has established an assembly plant, and the rest are all French companies.

Speaking of Peugeot, the logo of the Peugeot car is a standing lion. The lion has been on Peugeot products for 150 years and can be seen on the hood or front grille of Peugeot cars.

The history of the lion began on a beautiful morning in 1847, when the two Peugeot brothers, Hule and Emile, commissioned Montbellial jewellers to design a logo as their own brand for the manufacture of tools such as hacksaws. They wanted to design it in the shape of a lion, which is the coat of arms of the Montbellian region, mainly because the lion represents the three qualities of a Peugeot saw blade: the serration is durable – like a lion's teeth, the blade is flexible and not easy to break – like a lion's spine, and the speed of cutting – as swift as a leaping lion. Among the many design options, the two brothers opted for a silhouette of a lion walking on an arrow. From 1850 onwards, Peugeot saw blades began to bear the lion's mark. On November 20, 1858, the lion logo was registered at the Royal Museum of Crafts of France.

The Lion, originally designed for saw blades, was gradually applied to the entire range of Peugeot Brothers' tool offerings. Represents the first-class quality of steel. The other quality grades of steel are represented by different markings: the meniscus represents the secondary quality, and the star represents the lower quality. In addition, some tools have their own logos: steel planers, long handles, and trowels made in 1860 are all marked by deer. It was not until the mid-1880s that the lion became the sole symbol of Peugeot products.

In 1882, the lion logo appeared on bicycles. It was used on motorcycles in 1901. The first cars produced in 1890-1905 did not use lions. Because Armand Peugeot, the founder of "Peugeot Cars", preferred to use the words "Peugeot Cars" as a logo. Between 1905 and 1915, the silhouette of the lion on the arrow continued to appear on the "Lion-Peugeot" cars produced by the "subsidiary of the Peugeot brothers".

After the merger of the bicycle and automobile businesses in 1910, the new Peugeot Cars & Bicycle Co., Ltd. used the ancient inscription "PEUGEOT" as its logo.

In the mid-20s of the last century, a new lion appeared: a bronze lion stood on the lids of the car's radiator and took an aggressive gesture, adding to the unique personality of Peugeot cars.

In 1933, the logo was changed again, this time with the head of a roaring lion, placed on top of the air intake grid. This image was used from 1930 to 1950. In 1957, the lion coat of arms with the hind legs standing upright appeared, the predecessor of the logo used today. The new lion was first used in the 203 model.

The 403, launched in 1955, features a lion with a triangular coat of arms and the inscription "PEUGEOT" in archaic script. In 1968, the lion was separated from the coat of arms for the first time. In 1975, the silhouetted, chrome-plated, central openwork lion logo appeared on all Peugeot models.

Born in 1980 and revised in 1996, the modern logo has clean, strong and angular lines.

The two 203 models of cars driven by Arnault are the first models of the standing lion, and the model itself is nothing special, but considering that this is a model that changes its image, in this regard, it still has some collectible value. Arnault is a full Peugeot fan, along the way, he vigorously introduced the history of Peugeot to Zhou Fangyuan, how powerful Peugeot is, how good it is, and Zhou Fangyuan is a little moved.

But the heart is heartbeat, he will not take any action, just kidding, Peugeot is not the kind of MG that will go bankrupt casually, and Peugeot has cooperation with China, there are many strategic goals in it, just look at this little splash of your own, don't dare to mix blindly.