Chapter 31 Immortals are everywhere, and masters are not as good as dogs
Seeing that Shen Feng just wanted to open his mouth, he hurriedly patted his ass and said, "Of course, it's all the credit of the boss!"
Shen Feng pouted, you kid is quite good?
"I quit my job last week?" pulled a chair casually, I didn't have time to pay attention to this guy during this time, and I had nothing to communicate with today.
"That garbage job is a waste of my artistic life!" Hu Fang straightened his waist and said confidently: "Since I met you, boss, I know what it means to have a ...... outside the world."
"Take a look at the comments from the fans below......"
"All kinds of envy, jealousy, hatred and ......"
"I was deeply shocked by our divine prediction!"
Shen Feng looked at the dense messages on the screen, and nodded with satisfaction, in fact, this kid and Ke'er are the same kind of people, and they are both examples of accumulation.
In the past, there was just a lack of some kind of explosive point, no matter how professional the movie commentary was, the audience would at most be fresh and pull down after watching it.
But now that the box office can be predicted, this kind of thing can't even be done by Maoyan big data, can fans not explode?
Seeing that Hu Shuo was still immersed in the excitement of increasing fans, Shen Feng had to interrupt: "Did you hear the news that Gu Amo was indicted?"
"What?" Hu Fang was stunned for a moment, suddenly remembered something, and hurriedly checked the news on the Internet, and after reading it, he was like a deflated ball, and he couldn't jump up again.
Shen Feng frowned, this kid is too composed, right?
Reminder: "What are you afraid of? Can we predict that the box office will still be so low?"
After hearing this, Hu Fang seemed to have a flash of inspiration, came back to his senses, patted his thigh and said, "That's right!"
Shen Feng leaned back in the chair lightly and said with a smile: "You can think about the specific rhythm yourself, how to do it?"
"For the movie that is going to be released, you can download the official trailer and then use your expertise to pretend to be forced from various angles, as long as it doesn't spoil it, no one can sue you. ”
"I've seen the current video, and the format is fine, but it's a bit too conclusive!"
Hu Fang was stunned for a moment, looked at the boss's smiling expression, and suddenly understood: "What do you mean to be more vague?"
Shen Feng nodded and said: "Just successfully predict the top three at the box office, and the remaining corners and corners don't need to be analyzed specifically, and one sentence will be more forced." ”
"Don't predict the specific scope of the box office, don't involve the specific evaluation of star acting skills, the more vague the more mysterious it is, understand?"
Staring at Hu Fang's expression that seemed to understand or not, he said seriously: "Remember, we are different from others, and mystery is the most attractive selling point!"
After saying that, he turned around and left, leaving the pensive Hu Fang, this kind of thing must be figured out by himself.
After talking about the office, I opened WeChat and looked at the official account of Mystic Jun, which has been serialized for two and a half months today, predicting a leading section every day with 100% accuracy.
Do you want to drive a wave of traffic now?
Shen Feng fell into deep thought, and finally gave up, the time is still early, the deeper the roots of the seed, the better, and there is no hurry.
opened the mailbox and saw the latest MCN ranking list compiled by Lao Song yesterday, and Qianxun, where the awesome Taobao first sister is located, is only ranked seventy-one?
The first is called a new short video on the set?
Open the other party's official website and study it carefully, and sure enough, there are indeed two brushes.
Nowadays, content creation is booming, and different forms of creation have appeared one after another, from UGC to PGC to today's MCN.
Good content is important, but for creators, it is difficult to ensure the continuous production of content and the closed loop of commercial monetization alone.
Without professional market operations, it has become increasingly difficult to realize the value of the work by relying only on the content itself. The MCN that emerged at this time solved the dilemma of creators to a large extent and provided a guarantee for sustainable development.
The new studio was established 12 years ago, and not only it, but the top 20 are the pioneers who are the first to eat the short video dividend.
Jiuhe Venture Capital, Alibaba, Sequoia Capital, Zhongrui Capital, Airstar Capital, Perfect World, Fuhui Capital, Yongtong Capital, ......
The nine major venture capitals have raised hundreds of millions of yuan in total and have a market value of 1.2 billion. In 15 years, as the first platform company in the field of new media film and television, it landed on the New Third Board, and in 17 years, it entered the innovation layer of the New Third Board, becoming one of the 32 film and television companies in the innovation layer.
No wonder Bi Qianxun sells 4 billion goods every year.
After Shen Feng finished studying, he took a deep breath and sighed that there was no shortage of smart people now. After three years of development and a complete transformation into a community development model, there are almost 800,000 certified creators, delivering short video talents to major film festivals at home and abroad.
90% of the film and television industry creators born after 85 have settled in the new studio, regularly learning and communicating, and has become the largest social platform in China.
First, if you have a movie dream, you can make a feature film, but you don't have resources and opportunities, so you open up the line of online movies here for distribution and commercialization.
The second is to make short videos of columns, many people upload short videos of knowledgeable, interesting and service-oriented columns in the community, vigorously open up short video business, and enrich various formats.
Finally, it is to receive advertisements, prepare a large number of advertising film directors, carry out all-round marketing, and deliver creative ideas to enterprises.
Once a potential creator is found, he will immediately cooperate with the film industry and short video, which can not only cooperate with some online and offline activities, but also operate independently on the platform of the community, forming a strong binding relationship between the two and the other......
"Magic Food", "Creation Collection", "Little Love Letter", "Entertainment Hurts", ......
Northeast Hanazawa, Dong Xinyao, Yoko Rame, Luo Xiuxiu......
The total number of fans on the whole network has exceeded 300 million, the cumulative number of short videos has exceeded 13 billion, and there are 18 star video matrix columns......
Awesome!
What surprised Shen Feng the most was the financial statements, the revenue in 16 years reached 73 million, which was ten times more than that in 15 years, and the net profit in 17 years actually exceeded 150 million!
At least 300 million profits this year.
Advertising, e-commerce, knowledge payment, platform sharing, all the four major models are accounted for?
After reading the top 20 peers, Shen Feng summed up the rules, at present, domestic MCNs are mainly based on content production and operation as the core, link marketing, e-commerce, copyright and other business forms, which can be roughly subdivided into new studios, second watches, and orange entertainment as typical content production types.
With bee colony culture and Gushan culture as typical Internet celebrity resource operation type,
With onion video and Dayu network as a typical self-developed incubation type,
Typical IP industry layout type with shock culture as the generation,
With humility and humility as typical e-commerce content types,
Finally, there are special MCN-like platforms.
No matter what type of MCN it is, under the large traffic, it is more or less necessary to enter the brand marketing field. By incubating and signing multi-genre and multi-platform KOLs, a large number of high-quality content is produced on social media to help brands gain exposure and conduct social marketing.
After reading Shen Feng's originally restless heart, he calmed down again, and he still had a long way to go.
Now Wanli is a MCN with a large number of Internet celebrity resource operations, which has a certain right to speak when docking with brands or platforms, and can win the favor of advertisers by virtue of its own resource advantages and content aggregation capabilities.
Each peer has hundreds of contracted bloggers, and at least two or three head resources from all walks of life, covering FMCG, film and television, IT, home appliances, fashion, automobiles, games, ......
It's all awesome!