The advertising video shot by Haoran Culture Company is really rubbish.

Where is the garbage?

Garbage to the point where some people wonder if it's garbage.

- How could there be such bad acting?

- How could there be such a plot of sand sculptures?

INTERVIEWER Is there any meaning in this?

There are a lot of people who see the video, and there are some people who think that this video can't be promoted by that one, it should be satire, or some kind of esoteric performance art.

- Which author was full of food and spent money to hire someone to shoot an advertisement for this sand sculpture?

- This is simply "I am a sand sculpture" written on the face.

- Who would be so stupid?

Most of the viewers who saw this advertising video scolded the sand sculpture and then slid to the next one.

But there are so few bored people who start to think about the idea of posting this video on this account.

Among the small number of people, there are a small number of people who simply search for this one, wanting to see what has been written, so that people can give such a performance art.

And just like that, the collection of that one began to grow.

The more people who see the video, the more collectible that one will be.

The gold owner was tired of scolding, clicked on the author's backstage, and saw that so many collections had suddenly increased, and he was a little embarrassed to scold.

I hung up the phone in embarrassment.

Liu Qing and others looked at each other:

"Why, this ad is really useful?"

"Could it be that the advertisement we shoot is a qualified product?"

"Is the audience so tolerant now?"

"Why are their aesthetics so low? What's wrong with this society? Is there any salvation? I'm so angry on a hot day that I'm trembling all over and I'm about to cry!"

Among them, Liu Qing's mood is the most complicated.

He answered the call of the gold owner and turned on hands-free, so that all employees could hear the scolding of the gold owner, which is to let these employees of the company receive a deep shame education, so that they can feel ashamed, know shame and be brave, sharpen their acting skills, and shoot better works.

Now it looks ......

It doesn't seem to have played this role, but instead has caused them to have a disordered standard for judging the quality of the video.

He also wanted to ask - what is wrong with this world? Is there any salvation?

- Why do such garbage ads have an audience?

The next day, the gold owner called again, this time in a friendly tone, and smiled as soon as he opened his mouth:

"Mr. Liu, I'm really sorry, I shouldn't have said such heavy things yesterday. I didn't see the essence of your advertisement for a while, and I scolded you, please don't mind. ”

Liu Qing thought to herself: "I don't even see the essence of our advertisement, but you tell me where this essence is?"

The head was confused, but the tone was calm and flat:

"It's okay, we need to be monitored by our customers, whether it's good or bad, it's good for us. ”

Then he asked, "How effective is the ad?"

"The effect is amazing!" said the financier excitedly, "After the advertisement was broadcast, more than 6,000 collections have been added so far. ”

Liu Qing was stunned by this data.

He is an online writer himself, so he certainly knows what this data means.

Then I asked a key question: "What about subscriptions?

"Now the number of subscribers has increased by more than 100 and is still rising. The ad was only launched yesterday, and many people should not have seen the chapters on the shelves, but more than a dozen have been added. According to this momentum, I think this wave of advertising, an increase of one or two hundred should be no problem. ”

Liu Qing asked, "Can you get back to your roots?"

Jin Zhu said: "I am almost two million words, if I can increase by one or two hundred, then I will definitely be able to pay back." And the subscription growth is so much, the website will also give a better recommendation, such as limited or free or something, and it can pull a wave of subscriptions. ”

"Then I hope to achieve the result you said. Liu Qing said.

"Accept your auspicious words," the gold lord said happily, "Mr. Liu, if I want to open a new book, I will find you to shoot an advertisement." ”

hung up the phone, Liu Qing still looked confused.

- The world is so inexplicable, he feels that he can no longer understand it.

In the depths of my heart, another thought arose: "If I write again, and then start to shoot commercials for myself from the new book period, will the data explode, from Fenqiang to Sanjiang, all the way wild, the first strong on the shelves, and the bottom of the high-quality products?"

He shook his head vigorously and shook off this thought: "Haven't you suffered from street fighting? Now that I have a stable job and am a shareholder of this company, why should I go to the street?

Finally got rid of this thought.

But another day passed, and the thought came back to me.

Because he saw in a group of authors that the financier was advertising his advertisement:

"Let me tell you, the video advertisement shot by Haoran Culture Company is so good, the advertisement placed the day before yesterday has now pulled more than 9,000 collections for me, and the price has increased by more than 200, and the results are immediate!"

When Liu Qing saw this, he was stunned for a moment: "It has risen by more than 200 per order! I have never written in my life that the average booking has reached more than 200!"

If you don't write a book, it's hard to settle after all!

It wasn't until later that I calculated the company's profits during this period and calculated how many dividends I could get with my own shares, and then I calmed down.

It's still better in this company and has a better development prospect.

The Internet is a thing, just let it die!

The next series of advertisements were all earth-shattering, making them unable to look directly at them.

However, the advertising performance is quite good.

At least none of the financiers called to scold them again, but some of them said that they would continue to cooperate next time.

But this success also had a side effect, that is, there was no way for the production team to improve their production capabilities.

- They know that they make this thing is rubbish, but they don't know where the garbage is, and they can't improve it if they want to.

And they don't dare to improve.

I'm afraid that if I accidentally change the attractive things of these advertising videos.

I don't know what's good, and I don't know what's bad, so there's no way to improve, so I can only continue this style in a mess and continue to create video garbage in batches.

They tried original videos, and the consequence was that a new advertising genre appeared on various short video platforms - the sand sculpture genre.

It's obviously embarrassing to die, but it has a relatively good promotion effect.