Procter & Gamble is menacing and wants to occupy the laundry detergent field in China from the three markets.

They first acquired the national brand Panda laundry detergent, then launched soap powder, and then introduced the Tide brand.

The Panda laundry detergent brand, like many domestic brands, was immediately broken and disabled after marrying a foreign capitalist, and then came back after being hidden in the snow, and as expected, it encountered a cold snap and was already half-dead.

As for soap powder, because of the lawsuits and the Ma Zhixia incident, Procter & Gamble directly gave up the competition in this category.

The introduction of the tide brand, full of thought that it can be a turnaround, who expected that as soon as he entered the country, he encountered the water and soil adaptation, I wanted to give the white brand a dismount, but I didn't expect to taste the Chinese people's dismount first.

The three-yuan tide was defeated, and Procter & Gamble quickly adjusted the price, directly reduced to a low, sold at a loss, and only sold a piece of nine.

Prices have risen and fallen, but Chinese people still don't catch a cold.

In a short period of time, Procter & Gamble lost 30 million!

30 million is not much for Procter & Gamble, but it is definitely not a small amount, equivalent to the value of half of the vitality plant, the value of a Nanhua plant, and the value of one-third of a beautiful daily chemical plant!

The domestic laundry detergent brands seem to have formed a front alliance, and they ignore it in the face of Procter & Gamble's price war.

He descended to him, and the breeze blew on the hills.

There is no price reduction in whiteness, there is no price reduction in Diaopai, the two pillars of domestic laundry detergent, the price is still strong, and the sales volume is also very considerable.

Procter & Gamble was forced to be helpless, and after experiencing huge losses, it finally announced a price increase.

After Tide restored the price, it became a mediocre brand, with awkward positioning, awkward price, and awkward brand.

Procter & Gamble's journey to China has always been smooth, but they did not expect to encounter Waterloo on the brand of Tide, which made their senior management begin to re-examine the Huaxia laundry detergent market, and dispatched a professional team to conduct in-depth research on the two laundry detergent companies of Jiebai and Diaopai.

In the 100-billion-level market of Huaxia laundry detergent, Procter & Gamble will certainly not let go easily, let alone admit defeat and withdraw.

After some research, P&G made an amazing decision: Acquire!

Acquisition!

This is the most common method used by foreign companies.

Which local company does well and strongly, I will buy you!

This is the capital advantage.

Capital is so strong that it can do whatever it wants, and even dominate the rivers and lakes.

Which BAT of later generations has not been constantly acquiring many subsidiaries and becoming the strongest of the strong?

Procter & Gamble first approached Naais for negotiations.

Lishui Wuqi Chemical Factory, has just completed the joint-stock system transformation, Diaopai laundry detergent is a low-end route, and the same as white laundry detergent, priced at two yuan a bag, gradually also occupies a large share.

In the face of the acquisition proposal of the giant crocodile, the executives of Naaisi Company were not carried away by capital. They sensibly realized that the other party was not here to help Naaisi Company, but wanted to use the reputation and channels of Diaopai to complete the layout of the laundry detergent market in Huaxia.

As a result, Naais rejected the acquisition.

Procter & Gamble's acquisition of Naais failed, and it turned to another giant, Meili Daily Chemical Factory.

In a short period of time, Tide made Procter & Gamble lose 30 million!

Therefore, as long as it can occupy the washing FMCG market in China, Procter & Gamble will not hesitate to spend a lot of money.

They sent a negotiation team to Beijin to talk to Yang Fei about the acquisition.

At this moment, the hand of time has shifted to the middle of November 1994.

In the autumn of Beijin, before I had time to stay too much, I entered the harsh winter when the north wind was howling.

November is a very busy month for Yang Feilai.

Yang Fei will hold the second dealer conference and will also participate in CCTV's annual advertising bidding conference.

On this day, Yang Fei came out of school and was stopped by a boy as soon as he walked to the door.

"President Yang, can you talk?" the boy's face was heroic, and his eyes were full of pride.

"Are you—Hu Zewen?" Yang Fei thought for a moment, remembered this person's name, and asked, "What's the matter?"

"What about the last time I gave you the business plan? Have you read it?"

"Oh, I've seen it. ”

"What do you think?"

"I handed over your plan to Ma Kai and asked him to return it to you. You didn't look for him?"

"What am I looking for Ma Kai? You are the white boss and the president of the start-up club. ”

"Hehe, that's right. Hu Zewen, your idea is very good, but it is not suitable for our white company. So, all I can say is thank you, and then I'm sorry, I can't take it. ”

"President Yang, can you be specific? What is wrong with the writing?"

"I'm sorry, I've forgotten the contents of your proposal. Yang Fei shook his head, "But I believe my decision at that time was the right one." Let me give you a suggestion, you should be like other students, write some of your own business ideas, no matter how strange and incredible, I will seriously consider it. ”

"Hehe, you didn't look at it carefully at all, did you?" Hu Zewen sneered, "In your eyes, we are just students, nothing!"

Yang Fei said indifferently: "Since the establishment of the Entrepreneurship Club, we have supported ten entrepreneurial plans, and these ten students are now starting their own businesses while studying, and their small businesses are also doing well." You can learn from them. Maybe it's not profitable at this stage, but I believe that as long as they persevere, they will succeed one day. In particular, a few students from the computer science department, the computer technology companies they founded, I think are very promising. ”

Hu Zewen said: "The strategies I put forward are all problems existing in the beautiful daily chemical plant......

Yang Fei waved his hand: "My business, I call the shots." Whoever I need to discuss strategic issues with, I naturally go to them. Classmate Hu, I still have something to do, and I am not with you. ”

Hu Zewen said in a deep voice: "Don't you think that you are too arrogant? Do you think that what you think and do must be correct? You are too young and ambitious, so you can't listen to other people's suggestions!"

Yang Fei said: "Hu Zewen, with my current status, being willing to stand here with you and talk so much, and willing to point you a clear path, is enough to prove that I am not arrogant." If you stand in my place, you are a hundred times more arrogant than I am. When you have my achievements, let's talk on an equal footing!"

After speaking, Yang Fei Shi Ran left.

Hu Zewen raised his thick eyebrows and snorted heavily: "Self-righteousness, what's the big deal!"

Yang Fei turned around slowly, looked at him and said, "My greatness, it's not something you can appreciate." But I know what you are thinking. You pretended to be amazing, just to get my appreciation, one step up, and become a senior executive of a white brand. It's a pity that my company doesn't need talents like you. ”

Hu Zewen was choked by Yang Fei's words.

At this time, he saw several fashionably dressed men and women walking into the school gate, among them there was a person, who was known to Hu Zewen, that person was called Luo Hongcai, one of the best graduates of the school in the last session, and after graduation, he entered the world's top 500 company Procter & Gamble, and it is said that in a short period of time, he has become an executive, with a monthly salary of more than 3,000, which is an example for many younger students to learn.