In order to adapt to the increasingly fierce competition in the Internet financial industry, the entire group has ushered in the third round of major personnel and organizational structure adjustments.

The five major business groups, including the Content Advertising Business Group, the Mobile Services Business Group, the Emerging Technology Business Group, the Open Technology Business Group, the Wealth Management and Consumer Finance Business Group, and dozens of subsidiaries have been disrupted and reorganized.

Under the new organizational structure, Ruixiang Group will focus on customer-centricity and divide it into front, middle and back offices, including:

Front desk: refers to the function that is closest to the customer, best understands and understands customer needs and behaviors, and ultimately realizes and enhances customer value.

Its main tasks are: marketing and promotion, conversion and transaction.

Middle office: refers to the shared platform function that provides professional capabilities for front-office business operations and innovation.

Its core work: to provide operational support for the front office, including four major services: technology and business, data, and organization.

Back office: It refers to the three major functions of financial management, human resource management and collaborative office management for the entire front and middle office.

After the structure is divided, the middle office will become the largest and most important department of Ruixiang Group.

In the original Ruixiang, each business group and each subsidiary had its own technical personnel and R&D personnel.

Now this part of the people is concentrated in the big middle platform, avoiding the reinvention of wheels and the waste of resources.

The technology middle platform integrates and packages various technical middleware and other capabilities, filters out technical details, and provides simple, consistent, and easy-to-use capability interfaces for application technology infrastructure to the front office, business middle platform, and data middle platform.

The data middle platform is to connect the data of all its products and subsidiaries, integrate them, analyze them, and output the valuable parts to the business middle platform.

For example, the successful marketing strategy that has been tested in the loan supermarket can be used in the wealth management supermarket and the fund supermarket......

It is the successful path explored earlier, and it can be reused in other products and businesses.

Organizational middle office is a "decentralization strategy", which can also be called intrapreneurship.

After a person or team within the company has reached certain requirements, they can mobilize the company's existing technical capabilities, user traffic and other resources to quickly try and make mistakes for new projects, and find new business directions for the company.

After the structural adjustment was completed, Zhang Yida issued an email "to all employees", which is as follows:

Front office department: mainly around the C-end and B-end customers to establish a flexible, innovative and rapid response mechanism.

The platform operation business group was established, which has 7 major financial supermarkets including banking, securities, foundation, insurance, credit, mutual financial wealth management and loans, as well as business departments such as Ruixiang Forest and Ruixiang Manor.

Gu Panpan was appointed as the general manager of the business group and the senior vice president of the group, reporting directly to CEO Lin Zhenyang.

The Open Technology Business Group has business departments such as Mobao Payment, Mung Bean Credit, Tiance Technology, Ruixiang Super Brain, and Ruixiang Financial Cloud.

Xie Huaiyu was appointed as the general manager of the business group and the senior vice president of the group.

The mobile service business group has 4 independent APPs, including 365 bookkeeping butler, Kawang credit card butler, Diandianchou, and Taurus Finance (formerly investment and finance finance).

Wang Lina was appointed as the general manager of the business group and the senior vice president of the group.

The consumer finance and wealth management business group has jurisdiction over Yongbei, Loan, Coin Treasure, Hantai Fund, Hanzhou Securities and other businesses.

Hong Haibo was appointed as General Manager and Senior Vice President of the Business Group.

Established an overseas business group to manage various businesses such as industrial funds, R.Pay, and Grab.Pay.

Lanlan was appointed as the general manager of the business group, and concurrently served as the CFO and senior vice president of the group.

Middle office department: form four middle office business divisions of technology, data, business and organization.

The Technology Division is composed of the original engineering teams of various business groups and subsidiaries.

Zhou Feng, CTO of the Group, was appointed as the General Manager of the Business Unit and Senior Vice President of the Group.

The Data Division is formed by the merger of the Emerging Technology Business Group and the Guanghua Smart Finance Center.

Ren Yunfan was appointed as the general manager of the business unit and the senior vice president of the group.

......

After some adjustment, Ruixiang Group has formed a pattern of front, middle and back office, five business groups + four business divisions.

Ruixiang made such a big adjustment, and did not hide from the all-pervasive media reporters and peers.

Regarding Ruixiang's move, the media praised: "In the domestic Internet industry, Weirui is the first to set a precedent. ”

As a result, Jackma couldn't sit still, and also carried out a vigorous structural adjustment within the Ahri Group.

When Jackma visited Supercell in '13, he was attracted to the other party's middle-office architecture.

Supercell employs less than 400 people and generates €500 million in revenue!

Relying on this set of "small front desk, large middle platform" architecture,

In an elite culture, Supercell strives to give each small team enough decision-making power to not be bound by processes and management mechanisms.

And because resources are scarce, each small team can focus more on the resources at hand and choose to do the most important things.

After Jack Ma visited the Supercell, he never went under the knife on Ahri.

Now Ruixiang fired the first shot of reform, and Jackma immediately followed up.

......

"Mr. Zhang, I'm just coming back, and you will carry such a heavy burden for me. ”

In the office of the chairman of Ruixiang Group, Lan Lan, who had just returned from an inspection in Japan, South Korea and India, learned that Zhang Yida had entrusted him with an important task.

"The development of overseas business groups is the top priority of Ruixiang in the future, and you have the most international vision in the group, so you still have to shoulder this burden. ”

Zhang Yida said with a smile, he has repeatedly considered that the most suitable candidate in the group is Lanlan, and Ruixiang Industrial Fund is aimed at overseas, and it happens that other overseas businesses are also handed over to Lanlan for management.

"Well, since Mr. Zhang trusts me so much, then I'll take the order!"

Lan Lan naturally knows the importance of overseas business groups, and if he dies for his confidant, even though he knows that it will be very hard and tiring, he must grit his teeth and persevere.

"After I returned to China, you and Lei Dongming went to inspect three more countries, what do you think?"

Zhang Yida made a cup of tea for Lan Lan, and also made a cup for himself, and asked after taking a sip of tea.

Lan Lan took a small sip and said:

"In South Korea, the market is too small, and there are not too many unicorns, and the most popular ones are games, e-commerce and other fields.

After a general investigation, the group buying website Coupang, the game studio Bluehole, and the mobile advertising and marketing company Yello Mobile,

Woowa Brothers, L&P Cosmetics, Big Hit Entertainment, and Viva Republica, a P2P online lending company.

These companies were established relatively early, the earliest being Big Hit Entertainment, which was established in 05.

Several others were founded around 10-11 years ago.

Now that the scale has been done, it has basically entered a mature period, and it will cost at least tens of millions of dollars to invest in it and get more than 5% of the shares.

Viva Republica, a P2P online lending company, was founded a little later, in 2013, and has a relatively low valuation, probably between $100 million and $200 million.

I think this company is not bad, and the valuation is relatively low, so it is worth investing in.

In addition to their P2P online lending business, they are also launching a P2P transfer platform, Toss, which aims to simplify mobile P2P fund transfer services in South Korea.

The domestic online banking infrastructure is relatively outdated, and the processing is very cumbersome and complex.

Transferring 10,000 won (about $10) requires 5 password inputs, 37 clicks, and users are required to install various "inexplicable" plug-ins every time they use online banking services.

The TOSS platform hopes to solve this industry pain point by simplifying the originally cumbersome online transfer process into three steps:

The user enters the recipient's name and phone number or bank account number, then enters the transfer amount and password, and the money is immediately transferred to the recipient's account after one verification.

I think the transfer platform they launched can really solve the pain points of users as they say, and it can definitely become popular in South Korea and attract a large number of users to sign up.

Therefore, I judge that this company still has a certain investment value. ”

"South Korea's banks are so bad, our domestic mobile banking can also enter a mobile phone number or bank card number, and the amount is transferred.

This kind of technology, let their country become a leading technology, huh?"

Zhang Yida knows that South Korea's games are doing very well, the industry is very large, and the Bluehole studio that Lan Lan just said is called Blue Hole in China, and will develop a chicken game in two years, which is popular all over the world.

"Yes! Their country is not a developed country, and in many respects it is inferior to ours. ”

Lan Lan thinks that in addition to TV dramas and movies, South Korea is not good in other aspects.

"Well, wait for you to submit the information of these companies, I will take a look, and I will also make an assessment of them. ”

Zhang Yida wants to see how much these companies are valued now, and if they are too expensive, they will give up, and if the valuation is still low, they will go in and occupy a pit.

"RB's words, I looked at it and felt that they couldn't get out of unicorns for two reasons.

First, there are few investment companies, the threshold for listing on the Tokyo Stock Exchange is low, and many companies go to the public market to raise funds before their valuations have risen.

Second, the environment for entrepreneurship in RB is very harsh, with labor and talent shortages, high taxes, and rising rent and equipment costs, and entrepreneurship has lost interest for young people. ”

When it comes to RB, Lan Lan feels that he has completely run in vain, there are too many old enterprises, which completely blocks the upward channel of young people.

Zhang Yida nodded, it is true that except for Sun Shoufu, RB has not heard of any powerful Internet and technology entrepreneurs for many years.

"Let's talk about India, which has such a large population, I think there are still a lot of opportunities, and e-commerce and mobile payments are quite hot there.

In addition to Ahri's move, penguins have also begun to make moves in India.

In addition, I met several waves of Chinese colleagues in India.

Mr. Zhang, I think we need to hurry up. Otherwise, good companies are robbed. ”

Lan Lan was even more anxious than Zhang Yida, and began to suggest.

"I also ran into a Chinese counterpart? What a coincidence? It seems that we really have to hurry up. ”

Zhang Yida remembered that in his previous life, half of the 30 or so unicorns in India were invested or controlled by Ahri and Penguin.

Such a good business, Ruixiang must also join in.