"Eagle, what do you think?"

On the outdoor court of a golf club, Zhu Xiaohu, who was dressed in white sportswear, asked Zhang Ying, who was wearing a similar dress to him.

Zhang Ying was aiming at the hole, turned around and asked, "What do you think?"

"I'm talking about Huimin travel!"

"Isn't it good to pull penguins and several other groups under his umbrella to launch joint members?"

Zhang Ying smiled, "Zhang Yida is a young man who is very measured, let's just worry about it for him." ”

"You're just in such a good state of mind that you're not in a hurry at all. ”

"To make an investment, you have to have a good attitude! Otherwise, if you think so much, you will only make yourself very tired. ”

Zhang Ying looked at Zhu Xiaohu, "You just think too much, so you're asking for trouble." ”

Zhu Xiaohu fiddled with the club in his hand and said with a wry smile: "Where am I thinking too much?

"Look, it's not optimistic!" Zhang Ying also put away his smile and said in a heavy tone.

"The total revenue was 2.794 billion yuan, the total expenditure was 3.87 billion yuan, and the net loss was 1.076 billion yuan. ”

Zhu Xiaohu shook his head and sighed: "This is still a quarter! The loss is almost $160 million, and I want to see how long the $1 billion in Series C financing can last." ”

"It's very simple, ten divided by one point six, and the result will come out, six quarters. ”

Zhang Ying patted his head, "Oh, maybe it's less than six quarters, and the $1 billion purchase of bicycles and trucks cost almost 300 million dollars."

There are still 700 million dollars left, and if the loss rate of 160 million dollars per quarter is calculated, it will probably last for 13 months.

Huimin Travel was financed in April, and it is estimated that it will be declared bankrupt in May or June next year!"

Zhu Xiaohu glanced at Zhang Ying, a little speechless, and said angrily: "Hey, tell you the right thing, don't show off your very limited sense of humor." ”

Zhang Ying patted Zhu Xiaohu on the shoulder and said, "Don't be too pessimistic. Have you read the financial report carefully?

Divesting the two businesses of aggregating taxis and ride-hailing, the revenue will be reduced by 2 billion, and the loss will be reduced by 500 million.

In other words, the revenue of shared bicycles should be more than 700 million and nearly 800 million, and the loss is almost more than 500 million. ”

"More than 500 million is still less?" Zhu Xiaohu said again, "The loss in a year is more than 200 million, how many companies can afford such losses?"

Zhang Ying waved his hand, "The loss of more than 500 million yuan is mainly caused by the depreciation of bicycles and trucks.

Physical assets such as bicycles and trucks are worth more than 10 billion yuan, and 750 million yuan will be depreciated every quarter.

If depreciation is removed, Huimin Bicycle is actually profitable. ”

Zhu Xiaohu spread his hands, "But the reality is that it is impossible for you not to consider the loss caused by depreciation."

After a year, two years, three years, these bikes are scrapped, and you have to put new ones, right?

It can't be left alone, right? That will only lead to a decline in the number of bicycles, a decline in the market, a decline in revenue, and a decline in users. ”

Zhang Ying nodded, "I understand what you mean, you have to start from the actual situation!"

Huimin Bicycle's riding income per quarter is 500 million yuan, calculated according to the actual stock of 9 million bicycles.

The income generated by each bicycle per day is only six cents.

If the data of this "six cents" can become a piece of two, basically Huimin Bicycle will be able to reach breakeven. ”

"One piece two?" Zhu Xiaohu shook his head and smiled, "How easy is it! Either the price of the bicycle will be doubled, or the number of orders will be doubled."

The former, the price has doubled, and it is unknown whether it can maintain 30 million to 40 million orders per day.

In the latter, the number of cycling orders has hit a ceiling, and the fourth and fifth tier cities have launched shared bicycles.

Where can we continue to go to the countryside?"

Zhang Ying nodded, "Your analysis is correct, it is very difficult to do." However, Zhang Yida is not trying to figure out a way, and has also launched businesses such as aggregating taxis and ride-hailing. ”

"That can be called a solution? Without aggregating taxis and hitchhiking, Huimin Travel only lost more than 500 million yuan this quarter. With these two businesses, the losses have doubled!"

Zhang Ying thought for a while and said: "I can't understand it like this, I was subsidizing users in the early stage, and a lot of taxi coupons were issued, and it was inevitable that I would lose money."

The main purpose is to change the user's taxi habits, so that they can get used to taking a taxi through Huimin travel.

This is the cost of educating users, and it cannot be saved. Don't you see that Didi has also smashed tens of billions?

In the long run, it should not be difficult for these two businesses to be profitable, that is, the profits will not be too high.

However, it is not bad, and the traffic of Huimin travel has been accurately realized. ”

"You are right, but I still reserve my opinion and am not optimistic about the profitability of Huimin Travel. ”

Zhu Xiaohu sighed, "Think for yourself! Even if the aggregation of taxis and hitchhiking are successful, how much profit can they make?"

Didi is currently 10 million orders per day, and the average customer order price is 20 yuan.

Huimin Travel grabbed 10% of the market, with a daily income of 20 million yuan and a quarter of 1.8 billion yuan.

Then the commission with the partner is 20%, which is 360 million yuan in revenue.

The 360 million yuan is to maintain system research and development, employee compensation, and the operation of the most money-burning users.

Also beware of the competition of Didi, as well as the backlash of partners, and even the plagiarism and imitation of others.

In the end, it is good to maintain a profit margin of 30%, that is, a net profit of 100 million yuan in a quarter. But this 100 million is not enough to fill the hole of Huimin bicycle.

The hole of Huimin Bicycle is still 500 million yuan, who will fill it?

Advertising Ruixiang, Pate Holdings, and Pindodo together contributed 10 million revenue this quarter.

Ruimin Wealth Management contributed 150 million yuan in revenue this quarter, and 75% of the profits were distributed to Huimin Travel. ”

Zhu Xiaohu exhaled a long breath before he said again: "It's useless to engage in all the bells and whistles." We only need to focus on one essence: the main business of Huimin Travel is shared bicycles, and the main assets are also shared bicycles.

So in the end, if you want to solve the problem of profitability, you have to fall on the income from cycling.

If this problem is not solved, Huimin Travel will never want to make a profit. ”

Zhang Ying pinched his chin, thought carefully about Zhu Xiaohu's words, and said after a long time: "What do you want to do?"

"I'm going to jump out of the car!"

……

"Lao Lu, how is it?

In the office of Zhonghe Group, Zhang Yida looked at Lu Qi who was sitting on the opposite side of the sofa, and couldn't help but say with concern.

Fierce man! Absolutely fierce man!

During this time, Zhang Yida listened to his subordinates reflect a lot of problems about Lu Qi's work and life style.

I wake up at 4 a.m. to answer emails and run, and I start work at 6 a.m.

Self-discipline and workaholic, the two labels were attached to Lu Qi in this way.

A group of post-80s and post-90s generations in the company are ashamed of this post-60s uncle.

"Haha!"

Lu Qi smiled, guessing that Zhang Yida heard about his schedule out of nowhere.

"I'm used to it! When I was at Microsoft, it was this routine.

When people are old, they often can't sleep in the middle of the night, and it is better to use them for work and exercise than to toss and turn in bed. ”

Zhang Yida nodded, worthy of climbing from an ordinary program ape to a capable person to the vice president of Microsoft, and there are indeed many advantages that ordinary people do not have.

"After I learned more about it, I admired Yida's vision and strategic goals. ”

Zhang Yida smiled and didn't speak, he also wanted to hear what Lu Qi said about the two companies and himself.

In China, where the e-commerce pattern has basically been constant, it has been able to emerge suddenly, and I have to say that Yida has chosen a good market.

Third- and fourth-tier cities and rural markets happen to be markets that have not been covered by Ahri and Goudong, or the coverage is not enough.

These people are price-sensitive and don't have too many requirements for brands, and the spelling factory model just meets their needs.

In addition, it pulls penguins into shares, settles in WeChat zodiac, and blocks competitors such as Pinhao...... I won't comment on other means, they all have their necessity. ”

Zhang Yida said with a smile: "Then do you think there is any hope for Douduo to punch Goudong and kick Taobao in the future?"

"It's too far to talk about this now," Lu Qi said with a smile, "Let's be more practical and focus more on the sinking of users, as well as the construction of the factory system and logistics construction."

When the time comes, the e-commerce business naturally has a place to fight. As for surpassing Taobao and Goudong, let it be!"

It seems that Lu Qi still lacks some confidence in fighting Dodo, Zhang Yida didn't explain, and continued to listen to him.

Lu Qi said: "If you look at it, in the field of short video, I never thought that there would be such a big market and opportunity.

This is a niche that has been overlooked by giants, and startups have great opportunities.

But there is a very serious problem that we need to think about. ”

Zhang Yida asked, "What's the problem?"

"Monetization," Lu Qi said, "For the commercial monetization of Doushi, we have to consider whether it is a sideways live broadcast or an advertisement?"

"Is there any difference?"

Lu Qi nodded, "It's very different, I'll take Kuaishou as an example!"

Kuaishou's video content is mainly to record daily life, and the content creators are mainly ordinary people, closely related to life, with strong social attributes, and the videos of long-tail users have more exposure opportunities.

Its decentralized positioning helps to diversify video content, easily resonate with audiences, and form a sense of identity and strong community cohesion.

Therefore, if we do live broadcasts, Kuaishou is naturally better than us.

In the case of jitter, the video content is more trendy and personalized, with beauty filters, funny stickers and VR special effects, with "magical" and "ear-catching" high-paced music, making it more "trendy" and "personalized".

However, centralized positioning, while eye-catching, popular content has high similarity and repetition, so the audience will only pay attention to a few KOLs, and the relationship between users is weak.

We may not be so suitable for live streaming, and ad monetization is more suitable for us. ”