Shen Feng fell into thinking, whether it is the anchor, the institution, the supply chain or the Taobao platform, each party wants to tap the maximum benefit.

It's like a game where multiple people are juggling the ball at the same time, and it's still going to be in a violent bump, and it will take time to find the balance.

"The latest survey report said that Taobao Live DAU was about 9 million last month, which also means that when the number of anchor fans grows to 5 million, it is inevitable to grab each other's fans. ”

Shen Feng listened so much and also analyzed: "Although the status of the first sister in Taobao is difficult to shake, the great thing about the first brother lies in the ability of other platforms to attract fans. ”

Song Yun nodded, understanding that the boss was referring to a PK last year, and the first brother rose strongly, and even pressed the first sister to the point where she couldn't lift her head.

Later, she didn't sell much cosmetics, she deliberately planned to go to South Korea to do a beauty live broadcast, and 850,000 orders were sold for 100 million.

Cosmetics were loaded in 12 containers and sent back to China, which caught the first brother off guard.

There is a gossip circulating in many people in the circle: Zhao Yuanyuan is secretly praising a brother, just because he thinks he has the potential to be an Internet celebrity, otherwise why did he go to Douyin Kuaishou this year and desperately attract fans?

Last year, if you calculate casually, the first sister earned about 100 million advertising fees and commissions from the brand, and the profit from selling the goods in her factory was close to 100 million.

The first brother mainly sells beauty makeup, and he definitely doesn't earn as much as the first sister, but he also easily tens of millions.

His latest offer this year, a whole case of 1.5 million, including a Taobao live explanation, a Douyin short video, a Xiaohongshu short video and a Weibo, the commission is calculated separately.

Even the Tucao Conference was used as the main coffee, and he was properly treated as a second-tier star.

Merchants who sell clothing can give the anchor a commission of up to 20% of the price of the product, and the platform will take away 30% of the service fee from it, and the company behind it will take most of it, which means that the anchor will definitely not earn more than 14% of the amount of the goods.

But if you have your own factory, the profit of light clothing can be maintained at 50%!

This is also the reason why I am more optimistic about my first sister.

Of course, behind the 50% profit increment is the price of her all-night work every day. From the version, fabric, and even the zipper buttons, all the details must be checked personally, and sometimes a piece of clothing has to be made more than 30 editions, and each version must be strictly checked.

The investment promotion team of more than 100 people was divided into three groups: the first group was initially screened to see if there were any problems with the brand and whether the products had been badly evaluated.

The second group checks the ingredients of the product to ensure safety. The third group is a trial tasting, if it is a face mask, everyone has to apply it for a few days to see the effect.

Not only must the anchor be professional and dedicated, but the operation director must also cut the key point in the price negotiation, and only professionals know how much profit margin there is in each product?

It is no exaggeration to say that if the anchor is a money-making machine, then the hundreds of people behind it are the operators on different parts of the machine, which are interlocking and seamless.

Shen Feng saw Song Yun pondering, and waited for a while before he spoke: "For sports products, it may not be possible to sell much if you look for sports star co-branded models now, but if you find Internet celebrities to bring goods, you can invest hundreds of thousands of advertising dollars in the early stage, and at least you can exchange for millions of sales, which is too cost-effective." ”

"Live streaming sells goods at a very low price, and when the sales volume reaches a certain level, the natural search ranking of the product in Taobao will be greatly improved, which is equivalent to saving the huge cost of investing in diamond exhibitions in the past. ”

"Planting grass on Douyin, Kuaishou, and Xiaohongshu, and finally achieving batch conversion and harvesting in the Taobao live broadcast room has become the consensus of brands, the difference is only who acts faster and sees more accurately. ”

Song Yun sighed, as the director of operations, he told the boss everything he should say, and the rest was his time to do strategy.

In fact, it has long been seen that Shen Feng looks young, but his ambition is terrifying!

Don't look at the company's daily progress, but in his eyes, it seems to be just a flow pool, or a cow that continuously generates cash!

So the traditional industry that is too heavy is not interested at all,

Or for the time being, I don't want to waste time and energy on layout,

It's hard to figure out what you really think.

Watching Song Yun leave, Shen Feng understood the other party's intentions, but he was different from others, with a golden finger, did he still have to kneel hard to make money?

Helping others work,

It's simply impossible!

"You're welcome today, our little rich woman is in for a treat!"

Zhao Ke'er looked at Shen Feng, who was smiling cheaply, and scolded: "You evil capitalist, you are too thick-skinned!"

Everyone laughed, in fact, it was a joke, tonight, the 600-year-old store paid for food broadcasting, known as the first roast duck in Beijing!

Idle and nothing to let other people follow, just after finishing the work and having dinner, Ke'er stood up, faced the camera to show the environment, and talked eloquently: "Hello everyone, Ke'er brought you to eat roast duck today, many people often ask so many restaurants in Beijing, which one is the best?"

"If I had to choose ......"

"Bargain!"

"Not one of them!"

"There are eight branches in Beijing, except for the roast duck in the oven, other dishes also have their own characteristics. For example, the sauce and vinegar elbow of Hademen, the plum fragrant gold medal tofu of the Happiness Cheap Shop, the thick juice Buddha jumping over the wall of the Anhua Cheap Shop, the pagoda duck liver of the Jade Fly Bridge, and the step-by-step rise of the fresh fish mouth......"

"I can't say that the Great Wall is not a hero, and if you don't eat roast duck, it's for nothing. Whether you really love food or join in the fun, outsiders must eat a roast duck when they come to the capital to travel, right?"

"Either the popular Quanjude, or the long-established Benyi Fang, today I will give you the doorway in the plate!"

After speaking, he came directly to the back kitchen, Shen Feng followed curiously, several masters were busy in full swing, Keer introduced: "First of all, the cheap shop, founded in the Ming Dynasty, has a history of more than 600 years, and inherits the smoldering oven technology of Jinling sliced duck. ”

"In the middle, we don't even open the furnace door, we don't turn the duck body, we put it in at one time, and we bake it out at one time. The simmering stove is built directly from the ground with bricks, pay attention to the upper three lower four middle and seven layers, there is a furnace door under the furnace wall, and the furnace can roast five to seven ducks in the furnace......"

Shen Feng nodded secretly, now this girl is getting more and more famous, and even the back kitchen of a century-old restaurant can explore the secrets?

The operation was as fierce as a tiger, and he pulled the master to interview for a long time, and finally concluded: "In all fairness, as far as the habitual taste of the old capital is concerned, I am personally still used to eating the smoldering roast duck in the cheap place, the duck skin melts in the mouth, and the duck meat is tender and tender, just one word, fragrant!"

Back in the private room, the lobby manager personally served the food, filled a large table, pointed to a few plates of lo-mei, and took the initiative to introduce: "During the Jiajing period, the roast duck was passed from the palace to the people, and our cheap roast duck shop was opened in the Mishi Hutong at the entrance of the vegetable market, and it was also the first roast duck restaurant in Sijiu City." ”

"The fat grass duck is used as raw material, and the net weight is required to be 2.5 kg. Pay attention to the crispy skin and tender meat, fat but not greasy. But the real connoisseur is very picky about the bag of red brine presented in the store. ”

"Whether the duck in the store is roasted well or not can be guessed by looking at the appearance, but whether the old marinade tastes right or not, you have to taste it with your tongue to know. ”

"Roast duck in an open oven, and the duck cavity must be filled with water. Roasted outside and boiled inside, once the duck meat is cooked, this bag of juice is also fresh. ”

"Pour the wine-stuffed honey marinade into the soup while it is hot, pour it with sugar, rice vinegar, refined salt, and add a drop of soy sauce to it. ”

"Everyone, try it!"

After speaking, he closed the door and left with a smile, the camera focused on Ke'er again, only to see a piece of duck paw elegantly picked up, gently put it in his mouth, closed his eyes and savored it: "According to the garden food list, the ducks in the late Qing Dynasty were originally raised in the Yuquan Shan Shui Sha River, and they did not freeze in winter, drank mineral water, and ate mineral fish, shrimp and aquatic plants. ”

"According to the old rules, not to mention ducks, even the fuel is best with jujube firewood. ”

"In the past, people were poor, and it was rare to eat roast duck next time, and I wanted to eat as much meat as possible. Therefore, when the older generation of Quanjude chefs slice roast duck, they will use the knife to the maximum extent. ”

"Start cutting 110 slices, then turn into 108, listen auspicious. Later, I found out that 90 slices is the most ideal, and now you go to Quanjude, as long as it is a direct store, the number of slices of each roast duck should be 90 slices. ”

After speaking, he picked up a piece of dough with chopsticks, and the Twitter post showed: "Roast duck must be rolled with dough to be delicious, roast duck without dough, even if it is roasted thoroughly, it will be greasy, the key is that it does not taste fragrant." ”

"The dough in this shop must be baked first and then steamed. One is to increase elasticity and the other is to maintain sustainable moisture. ”

"Once the bread is dry, it is easy to harden, it is not delicious, and it must be served in a steamer to be authentic. In the future, as long as you see someone who puts the bread directly on the plate and serves it, you must not go next time!"

Put down the chopsticks and go straight to the hands: "The authentic dough must be rich in elasticity, even if it is held in a ball, once loosened, it will still recover quickly." ”

He raised it to the light and said: "Really high-quality goods, clear and transparent, even if it is separated, it will not affect the reading of the text, I don't believe you will try it!"

Seriously rolled up a and said: "And this sweet noodle sauce, it must be carefully prepared with the sauce of Liubiju, add sugar and sesame oil, and mix it into a special roast duck sweet noodle sauce." ”

"Pay attention to not thick, not light, unremitting, just like a glimpse of the hibiscus beauty who is lazy to draw Emei through the window, a little powder, but it is a beautiful ......"

"Next time, you use chopsticks or cucumber strips to dip the sauce on it, and stay in the air, as if it doesn't drip, it's a good noodle sauce. ”

"It's so catchy that you can eat it with a happy taste!"

Then arrange the most handsome master to film ducks, for more than an hour of material, and finally cut out a 30-minute video.

"When the fans exceed 10 million, we will contact the TV station and ask you to go to the official endorsement book. ”

Shen Feng said to Ke'er while eating: "You should also know more about red wine, as well as various high-end ingredients, such as salt flowers, white matsutake mushrooms, bluefin tuna, ......"

Ke'er saw that everyone was eating full of intestinal fat, and she was originally a gourmet, but she could only watch it for weight loss and was photogenic, and she was also drunk.

"By the way, there's something I really want to discuss with you. Suddenly remembered something and said: "Mr. Cai Lan is going to the island country next week to open a group, I have already registered, if the application is approved?"

Shen Feng put down his chopsticks, took a sip of tea and said, "Can you broadcast live?"

"It shouldn't be a big problem. Keer glanced at the capitalist and said: "I am a fan of Mr. Cai for many years, and the old man is almost eighty, and it is not good to say that this kind of food group is less than once to participate." ”

"Forty-five thousand per person, I'll just go by myself, what do you think?"

Shen Feng and Song Yun glanced at each other, nodded and agreed: "Let Sister Yun accompany you, the two of you are safe, if you can't broadcast live, you have to shoot a video every day and come back, whatever the customs and customs, it is best to let Mr. Cai show his face more." ”

"No problem!" Ke'er saw that the boss agreed, and said excitedly: "Old man Cai is very open-minded, and our fans will definitely explode when the time comes!"

Shen Feng asked Song Yun to arrange the details, now Keer's fans have more than 8 million, and it is only one step away from breaking 10 million, hoping that this time he can take advantage of the limelight of the first Chinese gourmet to rise another wave of fans, and the advertising fee will be 500,000 yuan.

There are so many famous places in the capital, after a few months of eating, you must go to other places, or even go abroad, let Lao Song explore the road first, and next time you will have the experience to arrange the itinerary.

stood up and wanted to go to the toilet to release water, but I didn't expect Liu Peng to come out with him, as if he had something to say?