If you want to ask who is the most popular in the entertainment industry in the recent period, it is Peng Hui who deserves it. Even Wu Jing, who broke the box office of 10 billion, was not so popular.

The reason is actually quite simple.

No matter how good Wu Jing is, he is already 45 years old after all.

Although it is very popular, it is still a little old for a little girl.

After all, there are still a few girls with the plot of "Father-lover".

But Peng Hui is only twenty-four this year.

For an artist, this is nothing short of a miracle!

The youngest actor and the youngest director with 9 billion.

As long as the box office of "Living Together in Time and Space" exceeds one billion, then it will be a box office director of 10 billion!

What does that mean?

Even idiots know what that means!

You must know that even if it is Wu Jing, the movie directed by himself will not exceed 7 billion box office!

With such a bonus, where can Dior still sit still?

After some negotiations, Peng Hui won a situation that no one expected.

The men's spokesperson of the Dior collection!

Generally speaking, there are three types of business endorsement relationships.

The three are spokespersons, brand ambassadors, and brand friends (best friends) from high to low.

Previously, Peng Hui was only a brand friend of Dior.

To this extent, it is generally wearing a certain brand of goods to attend certain events and platforms.

But it is not officially recognized.

Note that it is an endorsement, not an affirmation.

It's the kind you can wear, but I don't pay much attention to.

When it comes to brand ambassadors, it can be used as a promotional channel for this fashion item or a whole range of brands, and it can already be used to attend certain fashion events.

When it comes to the spokesperson, it is even more incredible, which means that there is only one brand spokesperson for a certain series of products of this brand, or even a whole series of brands!

Dior is one of the six blue-blood families in the fashion industry.

In Europe and the United States, "blue blood" is also because of nobility.

What type of Dior spokesperson is?

Generally, only Hollywood A-list stars can hold the position.

Indeed, as a fashion brand that started as women's clothing, Dior's men's clothing is more ordinary.

Even being a menswear spokesperson is not a very special thing.

The gold content is probably equivalent to the spokesperson of some second-tier fashion brands.

But even so.

In China, the spokesperson of Dior, this is still the first one!

Even Yingbao, with the blessing of many previous hit dramas, won the brand ambassador of Dior.

And it was taken together with AB.

But what about Peng Hui?

Directly won the spokesperson of men's clothing!

As soon as this decision came out, it caused a lot of controversy.

Some people think that Peng Hui is not worthy of his name.

Although he is indeed very popular and popular, the problem is that Peng Hui's popularity is not reflected in the brand's ability to bring goods, so how can he ......

Three days later, a piece of news came to light that shut everyone up.

In the past three days, Dior's sales of men's clothing in the country have increased by 40!

Almost instantly, the eyes of all brands turned red!

Reaching the light luxury brand of the blue-blood brand, it is generally difficult for Dior's sales to have a strong fluctuation.

Even when Yingbao was the brand ambassador, the sales volume only increased by about 10.

Of course, 40 sales for men's clothing and 10 sales for women's clothing are different.

Because of its small size, the 40 of men's clothing is not as good as the 6 of women's clothing.

But......

The meaning embodied in this is too different!

Previously, most of Dior's men's clothing was reflected as an expansion of a brand type, and the sales volume was not much, which was a chicken rib for the entire Dior.

But what about now?

Dior men's wear, which has skyrocketed by 40% sales, is already equivalent to the sales of some of the top second-tier menswear series!

Note that the second-tier top here is not domestic!

The most popular one is also the one that is popular in Asia!

In other words, this sales volume is already considerable!

What is it called to bring goods?

That's it!

This is also the reason why the voice of discussion gradually disappeared later.

But what followed was that Li Shanshan was so busy dealing with affairs that she was dizzy.

Of course, Li Shanshan is purely painful and happy.

As an agent, I finally experienced this hectic life for the first time.

In fact, at the beginning, when she was Peng Hui's agent, Li Shanshan just carried out with the idea of seniority.

Because Peng Hui has little interest in the announcement, his commercial value is not high.

Natural brand announcements are nothing.

Although Li Shanshan was a little depressed, she also gritted her teeth and admitted.

After all, it is difficult to find a "worry-free" artist like Peng Hui.

But as Peng Hui's career took off at the end of last year, Li Shanshan became busy.

Especially......

Peng Hui is still a director.

Looking for him to film, invest, act, and endorse......

It almost rolled over.

If it weren't for Li Xiaoping's help, Li Shanshan would have almost quit.

Rao is like this, after finishing the work, Li Shanshan also lost a lot of weight.

However, looking at the seven-figure deposit in the bank card, Li Shanshan was also happy.

Although Peng Hui himself is not interested in announcing endorsements or anything.

But after all, it is not as good as before, and it is about to become independent, and with Peng Hui's current situation, it is an inevitable choice to set up an independent studio.

Naturally, he also had to save a little money for himself.

So after the fire of "The Wandering Earth", Peng Hui began to consciously choose some good advertising endorsements.

For example, in terms of cars, Peng Hui is interested in an RV.

I forgot the brand, it's about 3 million.

It seems to be Yingbao's car.

In terms of nanny cars, it is Yaya's.

Of course, the car is a trivial matter for Peng Hui.

In fact, he stays in the crew on weekdays, and there is no need to drive around.

So buying a car is more about window dressing.

Spend money to suffer.