What's the most expensive thing these days?

It's the truth.

In fact, in the end, any industry must be branded and industrialized.

Pengda's works can be popular every time, on the one hand, because Pengda itself has a set of strict internal drama production norms.

On the other hand, it is also because of the constant stream of IPs.

Children love the new and hate the old.

Unlike adults who may be able to remember a film and television drama for half a year or a year, for children, it will only be three months at most, and the popularity of a toy will quickly dissipate.

Therefore, Pengda has launched new IPs one after another, which seems unreasonable, but in fact it is very normal.

Because the summer vacation and the Chinese New Year are the times when children have the most pocket money, the annual Spring Festival and summer holidays mean the peak sales season for Pengda.

The popularity of "Strange Girl" did not have any power to stop the rise of "Doraemon".

In fact, it is also bullying.

Although "Strange Girl" has Peng Jiahe, Zhai Yitao, and Liu Chutian and a series of beautiful and handsome young ladies and brothers.

But in the end, they all lost to the blue fat man.

This robot cat instantly captured the hearts of all children!

And the production standards of all ages also make adults feel very surprised by this live-action special effects drama.

Ratings are also soaring wildly.

From 2% of the premiere, it has risen all the way to 15%!

Although there is a very special reason for this schedule of live-action special dramas, the 15% rating has still attracted countless attention.

Weibo was also easily captured by this blue fat man.

And the last time this happened, it happened to be a long series produced by the same company - "Pokémon".

Coincidentally, "Pokémon", which was originally broadcast for too long and became almost a daily routine, also ushered in a wave of soaring ratings.

At one point, it was back to 8%!

I really envy a lot of film and television drama companies!

However, just when the outside world was in an uproar because of this blue fat man, Pengda came to a long-lost regular customer.

Yu Zesheng.

Today's Yu Zesheng has already become a veritable deputy director, if it weren't for his lack of qualifications, I'm afraid he would have been allowed to be the director a long time ago.

Rao is like this, Yu Zesheng said a word on Xihong City Satellite TV, it is not an exaggeration.

However, it is precisely because of the gradual increase in work tasks that Yu Zesheng has not appeared in Pengda for a long time.

"Yo, rare guest. Peng Hui hugged Yu Zesheng with a smile, and the two sat down with a smile.

Xiong Qingchun sent tea and left.

"Huizi-" Yu Zesheng used a very close salutation, and asked directly to the point: "You and I have a confession, can Pengda make a TV series?"

"Oh?" Peng Hui was stunned, looked at Yu Zesheng a little strangely, and asked curiously, "What's the matter?"

"That's ......," Yu Zesheng said with a wry smile.

Only then did Peng Hui understand why Yu Zesheng would come to him in person.

It turns out that in the final analysis, it is still the recent personnel changes of Xihong Satellite TV.

The old director is fifty-nine years old and is about to retire.

Originally, Yu Zesheng was too young, and in officialdom, being young means immature, so this director is destined to have nothing to do with him.

Yu Zesheng originally didn't have much intention to be a station director.

But the problem is, not long ago, the old director suddenly had a stroke!

I'm still lying in my ward!

In this way, the position of the director is directly vacant.

Originally, all this had nothing to do with Yu Zesheng.

Although he is also the deputy director, there are two deputy directors above him who are not inferior to him in terms of seniority, age, or background.

And one of them has long been regarded as a "prince", that is, the acting director is working.

At this point, everyone would have thought that all this was the acting director.

The problem, however, is that there is a direct reversal!

Previously, the old director was generous, he did not fight or grab in the past, he was very low-key, and the acting director was not only young, but also full of energy.

Originally, all this was nothing.

But since the old director suffered a stroke and was admitted to the hospital, all this has changed.

Officialdom pays attention to a person who walks to tea and cool, and the old director has a stroke, and the position of this director is bound to step down.

Originally, there was nothing.

But in the officialdom, after leaving the post, the so-called leaders were never visited again.

It's a coincidence that it's that inch.

Previously, Yu Zesheng was able to become the deputy director, of course, because of his solid achievements, but also because of the extraordinary background behind him.

It can be said that Yu Zesheng can sit in the position of deputy director of Xihong Satellite TV, but it has nothing to do with the old director.

It is even said in the station that when Yu Zesheng was appointed as the deputy director in the organization, the old director still reserved his opinion.

In short, it's a bad fight.

Originally, there was nothing.

The old director had a stroke, and Yu Zesheng was actually quite happy.

But it's just a coincidence!

Just after the old director suffered a stroke, Yu Zesheng's grandfather also accidentally fell because of his age.

As a grandson and a grandfather who grew up in life, Yu Zesheng naturally wanted to visit his grandfather.

And coincidentally, Yu Zesheng's grandfather and the old director are both in the same hospital.

Whether it was Yu Zesheng's political consciousness that was not excellent, or because of a former subordinate facing the old leader, Yu Zesheng still took the initiative to bring fruit to the door.

As a result, I found out that I was the only satellite TV employee who came to visit since the old director had a stroke!

As a result, just a few days ago, he suddenly received an appointment with the organization!

You know, it's easy to lose sight of people in the organization!

If you see someone, you will either be degraded or promoted!

Obviously, Yu Zesheng can't be the former, then only the latter is left!

Later, Yu Zesheng learned that when he was organizing a conversation with the old station director, and when he asked who was more suitable to take over the position of station director, the station director proposed Yu Zesheng.

Although the old station director has been unknown in the station for many years, and he does not form a party for personal gain, he is a typical good man, but since he can become the director of a satellite TV station, his opinion is naturally something to be considered in the organization.

Yu Zesheng entered the final selection stage in a daze.

Although the recent explosion of "Doraemon" has made Yu Zesheng brush a wave of impression points on it, it is not enough!

Age is Yu Zesheng's biggest bruise!

And he has only been the deputy director for more than half a year, which is too short.

This requires a qualification that is so good that no one can refute it!

So what kind of programs are attractive to a TV station?

Naturally, it's a TV series!

What the?

Variety?

Although the ratings of Xihong Satellite TV are not bad, they are only limited to a few individual time points, and it just so happens that these time points are when Pengda dramas are broadcast.

Leaving Pengda's broadcast time slot, the ratings of Xihong Satellite TV can only be described as touching.

This is naturally fatal for a satellite TV station.

So the best way is to extend other schedules.