Traditional brewing tanks are mostly stainless steel, which is shiny and easy to clean. There's another kind of hardcore player here......

Cement wine tanks!

It is claimed to be the same as an oak barrel, and it has been made anonymously for hundreds of years, but because it is too ugly and low enough to be photogenic, no one knows at all.

During the whole process, Shen Feng was surprised to find that the grapes had never been washed?

Edward explains with a smile: "The pH of the must, and the alcohol produced after fermentation, are not friendly to the vast majority of harmful microorganisms. After fermentation, there are also process measures such as clarification and filtration to ensure that the wine is clean and hygienic. ”

"The process requires that it cannot be washed, and the residual moisture on the surface of the cleaned grapes is equivalent to mixing water into the wine, which will dilute the original flavor. ”

After a few weeks of tossing, the yeast converts all the sugar into alcohol, and the grape juice officially transforms into wine.

First open the floodgates and let the wine flow out, which is called artesian juice. When it was finished, there was only grape pomace left at the bottom of the vat, and someone had to get in and shovel it out by hand.

Of course, it can't be wasted, and the slag is sent into the air bag press to press it, which is the juice pressing.

The artesian juice and pressed juice are then blended into wine in a certain proportion......

Shen Feng watched all kinds of up-and-down operations, and people everywhere turned their backs, is it any wonder that most wineries are closed in September and October?

The ugliness of the family can't be publicized!

For wine, it is the process of developing from a young and pristine state after fermentation to a mature and drinkable state. In order to take a sip of good wine and raise wine like a child, the French are really heartbroken.

Can't come in vain, finalize the cooperation plan, and purchase high-quality products every year for top members of luxury time to enjoy.

When I came back after playing a lap and saw the life of a real nobleman, I could only sigh that the domestic tyrant was still LOW!

"Blind box?"

As soon as he returned to the company, there was Liu Peng, a girl with an expectant face sitting in front of him, Shen Feng looked at twenty or thirty cartoon images of various kinds, and said curiously: "This is a series?"

"Yes, she is also called Yaya!" Liu Peng glanced at Yaya and said eagerly: "You are only looking at the first batch, and there will be more styles one after another." ”

Shen Feng nodded, to tell the truth, if the two of them didn't recommend themselves, he really forgot about this wonderful combination!

"Boss, we want to ......" Yaya had a rough background after all, and sensitively captured Shen Feng's careful thoughts, gritted her teeth, and mustered up the courage to say: "Please give us a chance to introduce the project!"

Shen Feng waved his hand and chuckled: "Don't be nervous, I don't eat people!"

asked the secretary to bring coffee drinks, and motioned for the two to talk slowly, and was also curious about what BP this pair of strange people could come up with?

"We position Yaya as a trendy toy. Liu Peng took a deep breath and said calmly: "The most popular way to play now is the blind box. ”

"As the name suggests, the blind box is to use the box to place different goods, and consumers draw it by luck, which is the exciting experience of random gambling, which makes people want to stop. ”

"At the beginning, it was the rise of two-dimensional figures, due to the high loyalty of otaku otaku IP, many of them have a collection habit, don't look at it as a niche field, and the consumption power is very strong. ”

"Last month's Beijing Animation Exhibition, more than 100,000 people lined up all night in three days to snap up limited trendy toys, and the organizer Bubble Mart made a lot of money. ”

"I've also studied industry reports that last year, the world collectible toys grew by 26 percent, accounting for 11 percent of the overall toy sales. Especially driven by blind boxes, consumption has exceeded four billion US dollars!"

Shen Feng looked at Liu Peng's gushing state and nodded secretly, at least knowing what investors like to hear.

"I think that trendy toys are different from ordinary cartoon toys, it is not an IP extended by anime, but only by artists and designers who integrate their personal artistic style into the creative process and capture the image of fans with their shapes. ”

In addition to collecting toys, fans will also exchange and trade, and even recreate, thus forming a fixed social circle, called the baby circle. ”

"And the main group is not children, but the latter, this group has curiosity about novelties, has a self-focused consumption outlook and aesthetic power, never hesitates to consume things they like, and attaches great importance to the timeliness of self-satisfaction......"

Seeing that Shen Feng was interested, Liu Peng slowly relaxed, and said eloquently: "Usually working hours squeeze personal life, all aspects of pressure are high, social animals have little leisure time, and the sense of happiness is very low, and inexpensive toys can just bring happiness and satisfaction." ”

"Beginner toys sell for about fifty or sixty or sixty, and they are launched according to the series, so for buyers, it is not only the dolls themselves that they are buying, but also the expectations when they buy a new series...... It's the nervousness and excitement of blind rocking...... Is it a surprise or disappointment when you unpack it...... It's a sense of accomplishment when you have collected the entire series!"

Liu Peng finished speaking in one breath, took a sip of coffee, took out the prepared materials, and displayed: "Take the hottest CK as an example, in addition to the basic, transparent, pattern, flag, horror, cute, and animal models of each generation, ......

"There will also be separate artist models and co-branded models, and even cross-border collaboration models!"

"The quantities are very small, and some are even limited worldwide. ”

Shen Feng looked at hundreds of bells and whistles, all of which were exactly the same in shape, but the color and details were changed, so he could cut leeks?

If you want to say that you seem to have done this kind of stupid thing yourself,

When I was a child, I collected what water margin cards,

Forcibly open the whole box of instant noodles,

Rubbed by my mother!

Seeing Shen Feng smiling inexplicably, Liu Peng said with confidence: "The setting of the blind box is like a night market ring game, and the charm lies in stimulating people's curiosity and refusal to admit defeat. Although there is uncertainty, randomness, and chance, you can gain by spending money, and there is no feeling of losing. ”

"Especially for advanced players, it is just a basic operation to collect each series of kryptonite, acquire hidden models, queue up overnight at the trend exhibition to buy limited editions, and show rare styles to be called ......"

"Life is complete!"

Shen Feng waved his hand, interrupted Liu Peng's words, and asked: "The establishment of consumption motivation alone is only the first step, what is your business model?"

Liu Peng and Yaya glanced at each other, the dry goods finally came!

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