Chapter 449: Little Red Book
Zhang Yida asked the directors attending again, and the result was that only Black Shirt Capital and Zhenke Fund were willing to respond to his call for capital increase.
Zhang Yida had a cold face, and he didn't bother to persuade this group of directors anymore.
I have to say that after the relationship with the penguins deteriorated, it did bring some trouble to Zhonghe Group.
Don't talk about the self-media outside who sing about the decline of the public, and now even the shareholders are beginning to retreat.
Zhang Yida was wondering if they would cash out and leave if they encountered a suitable opportunity.
On Son's side, he also has a face that is sure of you, and he will not let go of the $50 billion valuation.
"So be it, I'll add Black Shirt Capital and Zhenke Fund to increase the capital by a total of $1.5 billion.
If it's okay, just break up!"
"Wait!"
Shen Beipeng helped his glasses and said with a smile: "How can 300 million US dollars be enough?"
"That's right, $300 million is too little!" Xu Xiaoming also said with a smile.
Zhang Yida paused for a moment, in his mind, the two families should invest 300 million US dollars together, it should be about the same!
Shen Beipeng looked at Zhang Yida, gave him an encouraging look, and said: "The black shirt capital invested 600 million US dollars, and it is not enough to add more!"
"Zhenke Fund also invested 200 million US dollars, it is rare to encounter such a good opportunity to increase capital, how can you miss it! Haha!" Xu Xiaoming laughed.
Zhang Yida was somewhat moved, no matter what the motives of the two were, but this time they really gave him great support and confidence.
Of course, Bao Zheyu and Zhang Liping will not object!
Although they are reluctant to increase their capital, it does not mean that they have given up on Zhonghe Group. It's just that I feel the investment risk and don't want to take risks.
Black Shirt Capital and Zhenke Fund are willing to be the big bosses, they can't wait for it!
Anyway, instead of taking risks with your own money, you can raise more funds, and Zhonghe Group will have a better chance of winning.
Liu Zhiping's face is as usual, 2 billion US dollars only, how long can it be burned?
After the meeting ended, Zhang Yida called Shen Beipeng and Xu Xiaoming to his office to chat for a while.
"Don't put too much pressure on yourself, don't be too impatient, just keep the pace you are doing.
What's so bad about a penguin? What was it in front of the grand back then? The younger brother of the younger brothers.
Now that the serf has turned over and sang, his tail has gone up to the sky......"
Xu Xiaoming began to comfort Zhang Yida.
I have known Zhang Yida for so many years, and it is the first time I have seen Zhang Yida so haggard.
It can be seen that the psychological pressure must be very high. After all, penguins are so large that there are few companies that dare to fight with penguins.
Zhang Yida smiled and shook his head, "No, I recently found the passion for entrepreneurship again.
After all, the bell has been rung three times, and sometimes it is inevitable that I will slack off.
Thanks to Penguin, starting a business is no longer so simple. ”
Xu Xiaoming saw that Zhang Yida was still joking with him, so he was a little relieved.
He was most afraid that before the war started, Zhang Yida would collapse first, and then he would fight a woolen war.
Now I look at it, I am in a good state of mind, and I deserve encouragement!
Shen Beipeng began to offer advice, "Games are the core part of Penguin. The domestic market cake is so big, you get a piece, it has one less.
How is the development of the PUBG mobile game? This product should be launched as soon as possible, using short videos and live broadcasts to start publicity and warm-up, and give penguins a hard shot. ”
Zhang Yida nodded, "It's all being deployed, and Blue Hole has transferred a technical team from South Korea to join the R&D team on the Chinese side." ”
Shen Beipeng asked again: "How is the live broadcast e-commerce sector operating, can it make up for the losses caused by the banning of penguin traffic?"
Zhang Yida shook his head, "Not yet, live broadcast e-commerce has just started, and it has to be cultivated for a while." ”
"That's all there is to it!"
Then, Shen Beipeng asked Tiantian Toutiao and other sections of Dawen Entertainment, and Zhang Yida also elaborated on them one by one.
"Long videos must be the focus of attention!" Shen Beipeng said very solemnly, "One day the short video will suddenly become popular, but the long video must still be there, this is just needed!"
Nowadays, many young people don't watch TV anymore, but they do watch long videos. ”
Shen Beipeng's words are very reasonable, which is also the reason why Zhang Yida is desperately trying to turn his face with the penguin and also make a long video.
Without a long video, the company is very insecure!
Regarding Zhang Yida's various business layouts, Shen Beipeng agrees with it from the bottom of his heart.
At present, the prototype of Zhonghe Group's business matrix has been formed. In the long run, for Penguins, the threat of Zhongheda's entertainment sector is even greater than Ahri.
"Yida, how about letting Zhonghe Group merge and acquire Xiaohongshu?"
Xu Xiaoming has just heard Zhang Yida say that Pindodo's e-commerce business has suffered a heavy blow, and he has been thinking about remedial measures.
"Xiaohongshu is a lifestyle sharing community, with a majority of young users, who share their lives in the form of text, pictures, and video notes.
It has a community e-commerce platform "Xiaohongshu Mall" ......"
Xu Xiaoming began to introduce the various situations of Xiaohongshu.
He is an angel investor in Xiaohongshu and is very familiar with this company.
Ruixiang also led Xiaohongshu's A+ round of financing of $3 million, and Zhang Yida is no stranger to this company.
The two founders, Qu Fang and Mao Wenchao, and Zhang Yida used to like to interact with the senior executives of the invested companies they established at Zhenke Fund.
Later, their work became busier and busier, and the contact gradually decreased.
"Will they sell?"
Zhang Yida asked. If these two founders are willing to sell Xiaohongshu, Zhang Yida will definitely be willing to take over.
Not only as a supplement to the e-commerce sector, the content produced by Xiaohongshu is also required by major platforms such as Doushi, Bilibili, and Tiantian Toutiao.
Xu Xiaoming said with a smile: "Kuaishou has been fooled by you, a little red book should not be a problem, right?"
Zhang Yida waved his hand, "Su Huana has great ambitions and is willing to join in to make the cake bigger."
As for Qu Fang and Mao Wenchao, I don't know if they have such ambitions?"
"I'll ask them to talk to you!" Xu Xiaoming smiled, "Whether it can be done or not depends on your ability!"
……
"Yida, we really don't have the idea of selling the company, don't persuade you anymore. ”
Mao Wenchao smiled bitterly, thinking that Zhang Yida was investing on behalf of Zhonghe Group, and he thought that he was here to acquire Xiaohongshu.
He glanced at Qu Fang, who shook his head slightly, obviously unwilling to sell the company either.
Xu Xiaoping didn't speak, just drank tea quietly on the side. He doesn't want to interfere too much in this matter, and the key is that Zhang Yida himself has to impress the two founders.
Zhang Yida said with a smile: "Xiaohongshu is still too niche, to the extreme, that is, a unicorn company." ”
Mao Wenchao shook his head lightly and said with a smile: "We don't have the same lofty ambitions as Zhonghe Group, we just want to be a small and beautiful company." ”
I don't know if this is true or not.
Because Xiaohongshu is actually a product of the interest of the two founders.
Mao Wenchao likes to travel, and Qu Fang likes overseas shopping, so the two worked together to make a PDF file called "Xiaohongshu Outbound Shopping Strategy" to share their experience.
I didn't expect it to be a big hit, and it was downloaded 500,000 times a month.
This made the two see business opportunities, and soon launched a special overseas shopping guide app - Xiaohongshu Shopping Notes, and began to do a UGC community.
With the expansion of the user scale, Xiaohongshu began to do e-commerce again, and after the direct e-commerce was not ideal, it turned into a platform e-commerce.
Content community + e-commerce are currently the two most important sections of Xiaohongshu, planting grass at one end and pulling weeds at the other.
However, Xiaohongshu's e-commerce business has not been done, and the advertising slogan has changed from "the world's good things" in the first half of the year to "the world's good life".
It is equivalent to returning to the community from e-commerce, and even Qu Fang herself publicly stated in an interview: Xiaohongshu is not an e-commerce.
Zhang Yida said: "With the diversion of Doushi and the supply chain of Doudo, I believe that Xiaohongshu's e-commerce sector will definitely change a lot." ”
"Spelling, it may not match the tonality of our platform, right?"
Qu Fang added with a smile, "I don't have any intention of looking down on Pindodo, just talking about things." Don't be embarrassed!"
Zhang Yida smiled bitterly, and the positioning of Pindoduo in everyone's minds became more and more ingrained.
In his previous life, this was also a problem that had plagued Huang Zhen for a long time.
For this reason, various large subsidies have been carried out, the purpose of which is to wash away the mark of Low on the body.
Zhang Yida explained: "Pindoduo is currently seizing the sinking user market, and we will make corresponding adjustments in the future."
You see, Taobao was sprayed into Xiang before, and now who still says it? Most people don't say it's Low!"
Qu Fang smiled, "That's right! Regardless of the black cat or white cat, if you can catch a mouse, you are a good cat." ”
"Believe me, when Xiaohongshu joins the Zhonghe family, the resources it can get will be more than ten times that of what it is now.
Wait for the opportunity, let Xiaohongshu also go to sea and go overseas to wrestle with Ins.
I heard that Xiaohongshu has always had the lofty goal of being an Instagram in China, and this goal has been almost achieved.
After the realization is completed, how can you not go to the overseas market to break through?"
Zhang Yida likes to talk about his dreams with entrepreneurs the most, and then he talked about the overseas development process.
Hearing about the capture of cities, continents, and hundreds of millions of overseas active users, Mao Wenchao was also very fascinated.
"Zhonghe Group is very sincere, both of you and even Xiaohongshu shareholders, whether you choose to withdraw in cash or transfer shares to Zhonghe Group, you can. ”
Zhang Yida added: "In addition, our offer for Xiaohongshu is $1 billion, this valuation is enough, right?"