The staff of QQ Music's copyright department did not talk to Gao Ge about this contact, and the two separated after a few words of greeting.

Everyone is an old fox in the circle, Gao Ge's attitude is already obvious, obviously the price given by QQ Music this time did not satisfy him, or other opponents gave more generous conditions.

On the way back, this staff member learned through his personal connections that NetEase Cloud Music had recently been in contact with Gao Ge.

Although domestic music software is currently showing a situation where Tencent music APP is dominant, Kuwo, Kugou, and QQ Music can be said to be a monopoly.

Netease Cloud Music, which is backed by the pig farm, is not without the power of a fight, but it is backed by Ma Papa's shrimp and Tiantian beautiful listening have exchanged copyrights with QQ Music, to a certain extent, Xiami and QQ Music maintain competition and cooperative relations, which makes the situation of NetEase Cloud Music more and more difficult.

Because of this, NetEase Cloud Music is more and more eager for KOL with a head musician like Gao Ge to join.

What is a 'Top Musician'?

In fact, this concept has only become popular in China in recent years, and everyone would not have made such a detailed division before.

In the marketing industry, there are technical expressions for these words, such as 'influencer' and 'KOL', which seem to be the same thing, but if you carefully study them according to the original standards, they are actually not the same.

'Influencer', which literally translates to influential people, generally refers to a group of people who have a significant and large-scale influence in various large media in the West, and social media is their main channel.

'KOL', or Key Opinion Leader, means that their reliability comes from direct experience in a certain industry, professional qualifications, or experience of working in a certain thing for a long time.

They have influence because of knowledge, they don't need to rely too much on social media to maintain fan relationships, anyone can become a KOL, as long as you have knowledge.

In the past, people paid attention to a certain KOL, perhaps because most of them had some kind of technology, but on the contrary, the followers of "influencers" were mostly based on identity and personal preferences.

But nowadays, for the domestic society with the rapid development of Internet technology and new media and the emergence of a large number of Internet celebrities, this boundary is no longer clear: KOLs can become celebrities, Internet celebrities can become celebrities, celebrities are also KOLs, and everyone is the same.

For NetEase Cloud Music, Gao Ge is such a head musician worth fighting for, if Gao Ge can be invited to join, it will undoubtedly be a huge help for their independent musician support program.

In fact, a discerning person only needs to look at the achievements of Gao Ge's first few songs on QQ Music, and they will know why the NetEase Cloud Concert is so expensive.

As the first comeback work of Gao Ge, "Ordinary Road" has exceeded 300 million plays on QQ Music so far, and it is not easy for even musicians who have been famous in the music industry for many years to achieve this achievement.

Not to mention the discussion of 'Gao Ge' on a series of social platforms such as Weibo, Douban, Zhihu, etc., NetEase Cloud Music has sent a professional marketing company to do a detailed investigation on it, and after the investigation, it was found that the amount of discussion on Gao Ge covered all ages.

The copyright of Gao Ge's previous albums was not monopolized by a certain music software, and in the comment area of these music, in addition to the discussion of Gao Ge music, more users are complaining about the official inaction of NetEase Cloud Music.

Unlike other music platforms that have been launched for more than ten years, NetEase Cloud Music, as a music product that was only officially launched in 2013, has been accumulating users and word of mouth in the past few years, and at the same time guiding the social environment in the software.

Daily playlists, comment areas with many talents, jokers, songs that match personal hobbies, etc., can be regarded as attracting a large number of user groups.

Combined with the keyword search in the community environment, whenever Gao Ge releases a new song, the search for 'Gao Ge' will always usher in a small peak.

If you want to talk about the specific reason, it is really because the first song of Gao Ge is on the brainwaves of this group of literary and artistic youths, and there is no way to do it.

It is precisely because of these data on the table that NetEase Cloud Music is more convinced that as long as Gao Ge can join, the impact of joining by the head musician will be in all aspects, and NetEase Cloud Music is bound to make Gao Ge their living advertisement.

....................................

After seeing off the staff of QQ Music, Gao Ge did not get up to leave, but continued to stay in the café, because the staff of the artist department of NetEase Cloud Music, who contacted him in an hour, would be here.

During this period, Gao Ge drank two cups of coffee and went to the bathroom, and then the staff of the artist department of Netease Cloud Music came to him.

"Hello Mr. Gao, I am Dai Xue from the copyright department of NetEase Cloud Music Artists, and this is my assistant. ”

The woman is around forty years old, and she is very capable in professional clothes, compared to other women in this age, she is very well maintained, but she can vaguely see the subtle wrinkles hidden under the makeup.

"The teacher can't bear it, just ask me to sing. Gao Ge invited the two to sit down and said with a smile.

After the two sat down, Gao Ge seemed to remember something, and asked with some uncertainty, "Did Ms. Dai ever work as an agent for a while?"

Because of the name Dai Xue, he has a little impression, there are many well-known agents in the circle, Dai Xue was such a capable and courageous agent, and the artists he has brought can be talked about when he says it.

"Yes, I have worked with many artists before, and now I am in charge of the artist copyright department of NetEase Cloud Music. Dai Xue just smiled, she now looked down on her past achievements.

The two didn't have too much politeness and went straight to the point.

"Mr. Gao, this is the contract condition we can provide. With that, Dai Xue took out a stack of documents from the main hand and put them in front of Gao Ge, and introduced them to him by the way.

As the name suggests, the artist copyright department manages the artist and music copyright, you can think of NetEase Cloud Music as an entertainment company, and the musicians who sign a contract with it can be regarded as artists under NetEase Cloud Music, so it is easy to understand.

NetEase Cloud Music's plan to support small and medium-sized independent musicians is also casting a wide net to catch fish.

The contract brought by Dai Xue is even more detailed, for a head musician like Gao Ge, except for individual terms, other conditions are extremely generous, and it is more like tailor-made for Gao Ge.

Five songs a year or an album of no less than five songs, Netease Cloud Music will pay an exclusive copyright fee of two million for each song, in addition to the subsequent income of the song, the two sides will divide it into four or six shares, and the high song accounts for six.

As long as the contract is signed, NetEase Cloud Music will hold at least two concerts for him next year with no less than 10,000 people, and the income in this area accounts for four.

In addition to all kinds of favorable conditions, there are also requirements, such as cooperating with NetEase Cloud Music official publicity, including but not limited to text, video interviews, variety shows, etc.

Gao Ge looked at the dazzling terms in front of him and fell into deep thought, and Dai Xue on the side was not in a hurry, patiently waiting for his response......