In Shen Feng's view, the so-called death theory of vertical e-commerce actually has its own way of dying.

For example, group buying, the death of many stations is due to the fact that their peers are enemies, niche markets, and the root cause is that there are fewer porridge and more monks, rather than a problem with the business model itself, otherwise where did Meituan's 200 billion market value come from?

To put it bluntly, vertical e-commerce generally does not have its own brand, the profit of middlemen is too low, and it cannot be scaled, and the three giants move their fingers casually......

Are you dead or not?

There are two core problems: one is the labor cost accumulated by each process, and the other is the inventory cost that is easy to get out of control.

It's a bit like thousands of troops crossing a single-plank bridge,

It's a bit like there are chasing soldiers in front and interception in the back,

I can only grit my teeth and rush forward desperately.

If you want to play vertical e-commerce, the only magic weapon is: offline stores!

In 17 years, Jiuxian.com, which was once known as the first leader, was delisted because the profit was too low.

Miraculously, delisting announced a profit for half a year?

In 18 years, the transaction exceeded 4.5 billion, the net profit was 80 million, and there were more than 500 offline.

In 19 years, it is expected to break 10 billion, the profit will exceed 300 million, and there will be more than 3,000 stores.

Why come back to life?

It's not because of the new retail of the store!

Internet + storefront, online ordering, store delivery, this is the real OTO.

It's a pity that I understood too late, I was preempted by 1919, and I was on Ali's thigh, one step slow, one step slow, the shopping mall is so cruel.

Shen Feng suddenly remembered what Lao Ma once said:

To do e-commerce, you must have a female mindset,

Because women are buying things for their husbands, children, and parents,

And men buy things only for themselves.

The three leading players in this track: Vipshop, Mushroom Street, and the former Internet celebrity Jumei Youpin.

Vipshop's stock price soared 30 times in 14 years...... Jumei's stock price soared 24% on its first day of trading, with a maximum market capitalization of $6 billion...... Mushroom Street is the worst to break 3 billion US dollars, which can be described as infinitely beautiful.

Except for Chen Ou himself, not to mention that he played himself to death, the other two are now alive and well, especially Vipshop, the only two money-making e-commerce platforms in China.

And the other one is Ali.

peers are enemies, not to mention making women's money, and there have been countless tears in recent years, which is comparable to a harem drama.

Take the investor's money to burn it, spend money every day to subsidize discounts, and must IPO within three years, otherwise it will die.

Once listed, the original Golden Phoenix was instantly knocked down to the mortal world, and the shareholders are not stupid, why use my hard-earned money to burn your performance statement?

Vipshop is okay, after all, the foundation is thick, look at the other two half-dead looks.

Clothing, shoes and hats, beauty, mother and baby, home.

This is the core category of Taobao, Ali tries all its resources to defend it, no matter who it is, who moves and who dies.

Because the valuation model of the e-commerce industry determines the customer retention rate and repurchase rate, it is king, and even low-margin and high-frequency traffic platforms will definitely be able to beat competitors with high gross profit and low frequency.

What you play is to be full of money.

You're not a chicken thief, you want to block me by throwing money into shares?

The launch of Yitao makes it difficult for third-party diversion websites to have a living space, and the online Weitao community attracts Internet celebrities and users to share, increases support for Juhuasuan traffic, and various discounts and seckills, and intercepts Jumei Youpin and Vipshop.

Good guy, do you think the routine that the old horse has been playing for twenty years is papier-mâché?

After a few years, I found that my arms really couldn't twist my thighs, the collapse of bankruptcy, the merger of mergers, and the two or three surviving cats and dogs could only obediently run to hug Xiao Ma's thighs, and the beautiful name said: Anti-Ali Alliance?

Meituan and Pinduoduo are big integrated e-commerce platforms, Xiaomi also has its own ecological chain, Qeeka Home, Uxin, and eLong in the same city are deeply involved in the industry, and they properly focus on offline trading platforms, and even Babytree plays community fission......

Each has its own killer features, drowning many new players.

Looking at the three listed companies, Vipshop is doing special sales of fashion products on the one hand, and on the other hand, it uses its relationship with WeChat to be a purchasing platform. To put it bluntly, it's not about tying Brother Pony's thighs and pretending to force me to fly?

Chen Ou was a handsome guy who tossed for a few years, but finally found that he was not suitable for the boss and more suitable for Internet celebrities.

What kind of food O2O, film and television, shared power bank, air purifier......

desperately told stories to shareholders,

I can't wait to kneel down and call Daddy.

Mushroom Street directly started a live broadcast and ate the leftovers of Douyin Kuaishou, after all, he is also an e-commerce platform, so it's not good to get involved in the short video?

Thinking of this, Shen Feng shook his head helplessly, the domestic Internet is like this, innovating a business model, desperately burning money and traffic, and before the investor's head is clear, it must be listed for IPO.

Then it's a matter of seeing who can tell the story, crying and gushing, mouth like a river, mouth spitting lotus......

In fact, Wanli is the same, millions of winners also rely on burning money to go public, and then deepen the field of vocational training to occupy the trillion-dollar cake in the future.

The reason why Bao Fan reminded himself is also for the transformation of MCN after the backdoor listing, and a few Internet celebrity IPs alone cannot support the market value of tens of billions, so there must be new imagination.

That's why we began to lay out media channels, especially in the sinking market, where the countryside surrounds the city, which can be regarded as a curve to save the country.

Shen Feng looked at the calendar, next week is the day when MCN changed its name to Wanli Media, but unfortunately it was a backdoor, and there was no chance to ring the bell, so he could only take a press conference and let Ding Wei show his face.

It is conservatively estimated to raise at least 3 billion yuan, and look at the gorgeous list of shareholders: FA leader Huaxing, investment leader Sequoia, not to mention Xiao Ma Ge.

Just ask who else in the country?

It's a pity that the highest on the first day can only be a price limit, no way, take your time.

MCN's transformation is also an attempt, in her own eyes, Song Yun is more suitable for catching the trend and is very sensitive to the direction of the wind, which is also the biggest reason for handing over the hipster to her.

And Ding Wei is more rational, polished by insights, and is better at outputting opinions, to put it bluntly, she pretends to be brainwashed with high-quality content.

Once Wanli transforms into the media, Lao Song's style of play will definitely not be able to play, but Ding Wei is more proficient, and it doesn't matter how much market value is, it's still the same old saying:

How can a trillion-dollar boss not have his own right to speak?

Why did Lao Ma throw 15 billion to Jiang Nanchun?

Is the WeChat in Brother Xiaoma's hand a waste of fame?

Is Robin Li's Baidu hot search shady still less?

What did Zhang Yiming rely on to start from scratch?

Which giant doesn't have its own whitewashing tools in its hands?