Chapter 681: Word of Mouth Is Not Falling Monument

Stepping into the small building of the Silicon Valley branch, Wu Tao was even mentally prepared to face a group of 'mourning soldiers'.

After all, there is a strong opponent like Blizzard Entertainment to disrupt the game, and as a novice employee of Tianxing Games, it is almost inevitable that the morale will be devastated.

However, the next moment, a hot and thriving work scene unfolded in front of him.

Everyone was busy with the work at hand with enthusiasm, and it didn't seem to be affected in the slightest.

Puzzled, Wu Tao asked Shi Qianxue and Qiu Xiaotian, who took the initiative to meet them: "It seems that everyone's morale is good, how did you two boost the morale of these foreigners?"

Shi Qianxue guessed: "Boss, are you worried that everyone will be affected by Blizzard Entertainment's release plan, resulting in low morale?"

Only then did Qiu Xiaotian come to his senses, and waved his hand disapprovingly: "Boss, these foreign devils are different from us Chinese people." They don't think too much in their heads, and if they say it sounds, they are not afraid of strong enemies, and if they don't hear it, they have no heart and lungs. ”

“...... Anyway, after the big guys heard about Blizzard Entertainment's plan, their enthusiasm increased a lot, and they felt honored to be able to release game works with such an established game company. ”

Shi Qianxue then added: "Director Qiu and I were also worried before, but in such an atmosphere, as soon as we were infected by everyone's positive emotions, we suddenly felt that it was no big deal, but it was just a fight against the water." ”

"Well said!" Wu Tao praised.

They passed by the office and walked into a conference room.

Wu Tao sat down first and said: "However, Allen chose to release a new game at this juncture this time, eighty percent of them are not well-intentioned, we can despise them strategically, but we still need to pay attention to tactically." ”

Shi Qianxue nodded, "At least our investment in Internet advertising should exceed the ...... of Blizzard Entertainment."

At this moment, Qiu Xiaotian was puzzled and said: "I remember when I was an intern at Blizzard, they planned that the game StarCraft would be released in September 98. Now I don't know what's going on, it's so much in advance?"

Wu Tao's eyes narrowed, "If Allen is deliberately released in advance for our company, then there will definitely be a lot of loopholes in the game test." In this regard, we may also have an advantage. ”

Shi Qianxue disagreed, "It's impossible, according to Allen's style, he usually strives for excellence to an outrageous degree, and will never sacrifice the characteristics or stability of the game for the sake of rushing the deadline or some other purpose." ”

Seeing that the two of them had a difference of opinion, Qiu Xiaotian waved his hand and said, "This is easy to determine, I'll find out later by asking the people from Blizzard." ”

The servants discussed some details of the press conference three days later, and then they dispersed.

Then Qiu Xiaotian got Wu Tao a 586 high-end computer, 19-inch exquisite tube display, although it is very bulky, but the display effect is not to be said.

The operating system is the English version of in98, but fortunately, it is difficult for Wu Tao.

It didn't take long for Wu Tao to use this computer to surf the Internet smoothly.

Compared with the backward situation of dial-up Internet access in China, broadband has long been used in Silicon Valley.

The speed of surfing the Internet can be said to be very pleasant.

At least Wu Tao wanders through several internationally renowned gamer forums, and his smoothness is like returning to the new century.

Counter-Strike posts still account for the largest percentage of posts on the major player forums, but as the release date approaches, so does StarCraft's post.

And in terms of click-through rate alone, there is even a trend of surpassing Counter-Strike-related posts.

Later on top.

Gold and silver cups are not as good as the reputation of gamers.

And with word-of-mouth, you can win the unreserved trust of gamers and fans.

This is the case with Blizzard Entertainment at the moment, they have taken advantage of word-of-mouth and have firmly taken the lead in this new game release PK.

This will undoubtedly be an uphill battle that will not be easy.

Thinking of this, Wu Tao seems to be able to understand Molly's mentality of watching the show if she is idle.

March 31, Los Angeles, sunny weather.

Tianxing Game Company held a new game launch conference at the five-star Hilton Hotel.

This specification can be said to be quite high.

In contrast, Blizzard Entertainment held a small press conference at its company headquarters, which was much more low-key.

Blizzard Entertainment's press conference was presented by Allen, while the press conference of Tianxing Games was led by Li Ming, the main developer of Counter-Strike.

At the press conference, the BGM of Counter-Strike and some effects were shown, which looked quite exciting.

In the subsequent Q&A session with reporters, the exchanges between the two sides were also very enthusiastic.

But Wu Tao knows that these are innumerable. In the end, the winner or loser depends on one thing, and that is the performance of the game's sales.

Currently, both games offer two sales models.

One is a game disc, which is generally worth between $19~$79. As a result, StarCraft, like Counter-Strike, chose the price of $59.

The other is to register an account by selling a key on Battle.net. It's a bit cheaper, but it's also a whopping $39 per key!

As for pricing in the European region, while there are some differences, there is not much difference in overall value.

And in the Asian region, StarCraft sales have not yet been covered. However, the Counter-Strike game is installed in all Internet cafes in mainland China, and the registration of Battle.net accounts is all free.

So compared with the two, there doesn't seem to be much difference.

At the same time as the press conference, Vivendi, a long-established game publishing company, had already distributed the well-made game CDs to various sales terminals.

It's just that this kind of distribution model that relies on the point of sale has to wait until the next day to accurately count the sales data of the previous day.

On the contrary, the number of registrations on Battle.net Online is particularly intuitive and easy to count.

Perhaps by tacit agreement, both companies broadcast real-time post-release sales figures for new games on the world's largest gamer forums.

As of the end of the press conference, the number of new StarCraft accounts on Battle.net has exceeded 10,000, while the number of new registrations for Counter-Strike's accounts has just exceeded 1,000.

The difference is quite noticeable.

Shi Qianxue, who had been holding a string, looked at this data and immediately shouted: "It's over, it's over, it's extremely thorough." ”

Qiu Xiaotian also frowned, but his fists were clenched, so that the green tendons on his hands burst out.

The situation can be said to be quite unoptimistic, but Wu Tao did not give up, still sitting in front of the computer, constantly refreshing the performance data broadcast post......

By the end of the press conference, StarCraft had more than 20,000 new Battle.net accounts, and Counter-Strike had more than 3,000 people.

The gap is still very large, but the change in this growth rate is a bit of a catch-up......

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