It is an attempt to upgrade the luxury time industry, the layout of basic services has been completed, and the next step is to explore the profit model.

The local tyrant is not bad for money, but he also has to let people spend it willingly, right?

Back at the company, Xiao Wenzi saw that the boss recognized his profit model, and said excitedly: "I plan to lay out the hospital first, and then the funeral, and specially invite a senior team from Baodao to operate." ”

"The third step is the pet training class, which is also a good program that can make a lot of money. ”

Shen Feng smiled dumbly, is this girl on a par with cats and dogs?

"Young people who work hard in big cities, every time they go home during the Spring Festival, the biggest headache is pet boarding, can't they ask friends every time, right?"

"Do you know how far in advance you need to book a pet hotel on the right track?"

"At least three months!"

Shen Feng took a deep breath, what's wrong with this world?

"I've looked at several hotel chains, which usually have 70 glass rooms for cats and dogs, with two or three floors and basins of water and grain. The most ordinary day is 79, a little better than a hundred. ”

"During the foster care period, the clerk played with him every hour and shoveled excrement every hour to ensure hygiene. ”

"In case the cat's temper is not good, unwilling to change the environment, can only provide door-to-door feeding, the cost of one hundred and fifty yuan each time, feeding shovel feces plus playing, the process to the owner to take a live video, every day to report the pet situation. ”

"It's a pity that the keys to your house have to be handed over to strangers!"

Seeing that the boss was very interested, he took a sip of coffee and continued: "Of course, local tyrants have a better choice for vacationing abroad, which is a special training school, which can not only rest assured, but also allow cats and dogs to learn something new." ”

"Oh?" Shen Feng's eyes lit up, a little interesting.

"The most ordinary thirty days are almost twenty-five thousand, and the best eighty-eight I have ever heard!"

"There are private rooms, a person who accompanies them all day, imports food and snacks, and even promises to master at least three different skills after graduation. ”

"In two days, I'm going to send the cat over to experience it!"

Shen Feng gave a thumbs up, rich and capricious, I support you.

After listening to the boss's question, Li Nanjun pondered: "The pet track has been hot for several years, and I have friends in Tsingshan Capital who specialize in investing in this vertical field. ”

"I once talked to the vice president of Petty, the first stock in China, so what do you say......"

"The threshold is too low, and the competition is fierce!"

Shen Feng nodded, as he thought, the more FMCG the market, the more rivals his peers are.

"Take pet ham sausage to analyze, all the hot-selling products on the market, whether it is a first-line brand or a Tao brand, there are only three characteristics in summary. ”

"The homogenization of the first product form is basically the state of ham sausage, and the ...... of poultry meat with starch and water"

"The second concept is very similar, both of which promote balanced nutrition, low salt and low fat, and the meat is tender and tastes good......"

"Even the scene is the same, and it is said that the main staple food companion and training food ......"

Seeing that the boss frowned, he said with a smile: "The price of the first-line brand is two to five yuan, and the Tao brand can be done for one or two pieces, and the homogenization makes it difficult for users to base on different brand values, and in the end it depends on who is cheaper." ”

Shen Feng snorted lightly, and the result of continuous low-price competition is that enterprises simply cannot afford to take out additional resources to upgrade brands and products, because they are all smashed into price wars.

Under the premise of such a low price, if you want to make a little profit, you can only do everything possible to reduce costs, use worse quality meat, inject water, shoddy, and false propaganda......

In a few years, the whole industry stinks!

In my own opinion, the so-called brand competition is nothing more than three ways.

One is scale competition, the same product, you have me cheap, so everyone buys my things).

The game is whose supply chain is better, when the production scale is large enough to reduce my production cost to a very low level, so low that one day I can turn the terminal price into the cost price of my opponents......

How else do others play?

Wait for everyone to die, have the market pricing power of the product after the monopoly is realized, and slowly raise the price to get back the profits that were lost before, which is the king.

The second is to focus on competition, that is, to focus only on one field, use all resources on a new category, make it small and beautiful, and have the absolute right to speak in this subdivided category.

Wanli is now taking this road, choosing the subdivisions that the giants are unwilling to involve, spending money and traffic to solve the pain points of the industry, breaking the surface with points, and becoming the leading overlord as soon as possible.

Finally, differentiated competition, that is, no matter what I do, I can always find a different innovation point from this market, and even represent the future development trend of a market, which is the most awesome core competitiveness of all great companies!

Of course, for many enterprises now, it is not a mechanical choice of three, but more hope to integrate the three modes, and the sea and land are fully covered.

The difference lies in the ratio of the three ways, for example, if you are in a relatively extensive industry, or you are a production-oriented enterprise, the proportion of large-scale competition will be higher.

If it is the Internet, it will definitely choose the second or even the third way, and there is only a dead end after the giants.

Petty chose the pet chew food market, after all, it has been doing it overseas for 27 years. I heard that in the United States, the average dog consumes 127 chews a year, which is basically 1 per family per day. ”

"The country only consumed 12 last year, a difference of more than ten times, and they fancy this development potential. ”

Shen Feng nodded, the university has studied a theory: when it comes to a certain sub-category, usually the number of consumers' brand memories will not exceed seven, which is the mental ladder.

James, a well-known psychologist in recent times, had a physicist friend Cason, who was also at Harvard, made a bet that he said, "I can buy you a bird in a month."

Naturally Callon didn't believe it, and just a few days later it was Caslon's birthday, and James gave him a very elaborate birdcage to set up in the living room.

Because Callon had just retired from Harvard, many of his friends visited him at home, and every guest who saw the birdcage would ask him, "Where did your bird go?"

A lot of people came over and asked him the same question, and in the first week, the second week, and in the third week, Cslon couldn't take it anymore and ran to buy a bird.

Because the birdcage scene is deeply bound to the bird, the relationship between the brand and the scene is the same.

If a company can deeply bind the brand to the scene, then the brand has the opportunity to occupy a certain advantageous resource in the minds of consumers.

In Shen Feng's view, brand is the shortcut key to scenario-based decision-making. Taobao is the shortcut key to buy, buy, buy, Starbucks is the shortcut key to coffee, and luxury time is the first choice of all local tyrants in the future.

"In the past, dogs were kept in nursing homes, but now the pet population is getting younger and younger, and emotional companionship has become the main need in this scene, and 55% of owners treat pets as children. ”

"I think that in the next five years, the pet market will be unsound, and supermarkets have long been occupied by foreign pet giants such as Mars Nestle. The location of pet hospitals and stores is unevenly distributed, it is difficult to form a scale, and the ant market is very unfavorable for new brands, and the channel cost is too high!"

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