Chapter 287: Double-edged sword
The label of national industry is good for the short-term profitability of products, but it is not a good thing for the long-term development of enterprises, because national things, in the eyes of more people, are actually somewhat narrow-minded.
Too many enterprises, after being labeled as a national industry, have risen rapidly and decayed rapidly.
Sanzhu oral liquid is also playing the card of the concept of national industry,The thriving VCD manufacturers are also carrying the banner of national industry,Domestic color TVs are also playing the slogan of national industry without exception。
These companies all quickly declined, and none of them went abroad and sold well all over the world.
It's not that the label of the national industry is bad, it's not that the label is toxic.
It's that the label has been played with rotten.
All enterprises, whether assembled or original, are under such a banner in order to win the sympathy and preference of the majority of patriotic people, and to put it bluntly, they are selling patriotic feelings.
The better the feelings are sold, when the relevant negative news comes out, the people beat you harder, they will scold you as shit, and you will be crushed a few times when you step on the ground.
And what company dares to assert that its company, employees, and products will not have any negative news for decades?
Therefore, when the three oral liquids were sued in court, they fell from the clouds to the bottom in a few days. After the price war of domestic color TVs,Many brands were scolded by consumers because of quality problems,In the end, they had to close their doors。
The concept of national industry is a double-edged sword, which can help you go straight to the clouds with good use, and stab it into your heart with a bad knife.
Yang Fei felt that he was powerless to control it, and would rather abandon it.
Now they are talking about globalization, and the world's big brands will not deliberately label themselves as national, and even dilute the country and nation, and strive to make people all over the world like it.
Economic globalization is one of the important characteristics of the contemporary world economy and an important trend in the development of the world economy.
World economic activities will transcend national borders, interdependent and interconnected through foreign trade, capital flows, technology transfer, and provision of services, and the cross-border and trans-regional flow of production factors such as goods, technology, information, services, currency, personnel, capital, and management experience will become more and more normalized.
Yang Fei said that as long as the enterprise becomes bigger and stronger, and becomes the world's largest large enterprise, and the foundation of the enterprise is still in China, then the enterprise is not only the world, but also the nation.
After listening to Yang Fei's explanation, although Su Tong still had some doubts about his judgment, she had always believed Yang Fei, and although she had doubts in her heart, she didn't raise it anymore, and asked, "Then what should I do? ”
Yang Fei smiled: "Don't worry about it, as long as we don't put this label on our faces." The heat fades after a while. Huaxia is so big, and the most important thing is heat. ”
In the era when the Internet is not yet popular, there is rarely a large-scale spread of popularity, unless it is a major event such as the Spring Festival, the national football team, and the Olympics.
The short-term popularity will promote the sales of Jiebai, and it will also make the Chinese people realize that Jiebai is a national brand, and it has gone abroad and gone to the island country to make money!
It's enough to make such an impression.
After going abroad, Yang Fei's vision of things has been opened up again.
He has more new ideas for business management.
Su Tong talked to him about the affairs of beautiful daily chemicals.
At the beginning, Yang Fei said that to invest 100 million yuan in the peach blossom factory, it is just an investment intention and goal, not a one-step investment of 100 million, but a gradual investment, a factory, two factories, three factories, four factories, the more the factory opens, the investment is getting bigger and bigger, and gradually forming an industrial park.
The fourth phase of the factory of Meili Daily Chemical was officially put into operation, and with the addition of the Nanhua plant, there are already five factories, but the products are still in short supply.
In particular, the sales of white natural soap powder, in the city are increasing day by day, according to the current growth rate, at most to the second half of the year, the existing output will no longer be able to meet the sales, the sales of general powder are also getting bigger and bigger, and it is conservatively estimated that the orders in the second half of the year will more than double.
All this was expected by Yang Fei.
Fortunately, he has five daily chemical plants running at full capacity, and the profits generated are enough for him to open new factories.
There are three main industries in which Yang Fei invests.
The first is the daily chemical industry, the second is the retail industry dominated by large-scale comprehensive shopping malls, and the third is the Huafu and Huayi entertainment industries invested in the island countries.
Yang Fei intends to operate these three main businesses independently and account for them separately.
The advantage of this is that even if there is a crisis in one industry, it will not drag down other industries.
Don't put your eggs in one basket, that's the iron rule of businessmen.
The once smash hit Giant Group, at its peak, had 38 wholly-owned subsidiaries and an output value of 5 billion yuan in the mid-90s, but was dragged down by a building.
The reason for its failure is that Giant Group hopes to go hand in hand, which eventually creates a situation of multi-front warfare, and after setting the strategic goal of industrial transfer, it does not divest the assets and management of the relevant subsidiaries and the building projects that have started.
The result of a war on multiple fronts and the loss of both glory and loss is a complete defeat.
Anyone who has watched the movie "Revelation" probably remembers a plot in which the Mayan warrior commander caught the sacrificer and used a bamboo pole to connect the people's hands.
Yang Fei also wanted to start a war on multiple fronts, but each line required to be independent.
The money earned by the daily chemical factory is invested in the expansion of the daily chemical industry.
The profits of 666 Company are used to continue to operate and open additional stores.
Quam and Huayi's profits, making new entertainment investments.
Even the building that is about to be built in the southern provincial capital, the borrowed funds are also mortgaged by Yang Fei's credit and the main body of the building and the future profits of the building.
Unless there is a major accident in one industry, Yang Fei will not easily use the foundation of other industries.
Yang Fei told Su Tong that the location of the new factory would be discussed when he came back.
In fact, Yang Fei has another plan in his heart, which is to merge and acquire the vitality factory.
After the negotiations with Takeda Akio fell through, Yang Fei strengthened his belief in the acquisition.
Akio Takeda has a narrow nationalism, and like some islanders, he just wants to make Chinese money, but he doesn't want the Chinese to make their money.
This is also one of the reasons why Takeda Akio restricts Yang Fei everywhere and refuses to cooperate happily.
After Yang Fei saw this thoroughly, he completely gave up this possible collaborator.
If the dynamic factory can be successfully acquired, the output of white laundry detergent will be doubled immediately, which can meet the market demand in the next year.
However, the acquisition of the vitality factory is only an idea of Yang Fei, and it is a trade secret, which cannot be casually disclosed to the opponent.
In order to turn this idea into reality, Yang Fei is ready to do something.
As Yang Fei expected, most people in the island country were not interested in the so-called white-clothed saffron incident, and once the heat passed, they naturally forgot about it.
Yang Fei lifted his weight lightly and resolved the crisis lightly.
After hearing the news, Ryuichi Sato admired Yang Fei's business wisdom even more.
Yang Fei made an appointment with Sao Asami to meet alone.
The place where we met was in the tea room where I had tea with Ryuichi Sato the day before yesterday.
Whether or not we can acquire the vitality factory, the key lies in Sao Asami.
Yang Fei made up his mind today that he must take down this cold woman.
.。 m.