The second month after the end of the Chinese New Year.

A huge product launch conference in the Internet industry was officially held in Yanjing, organized by Xiangnan Technology Co., Ltd., who released the latest research and development to the media, known as the most sincere online car-hailing software in this century - Superman Travel.

The name is very simple, but it is also very violent, meaning safe, fast, and easy for people to understand and remember at a glance.

At the press conference, the general director of the software also showed seven advertising videos to the media friends present, which caused a huge response, and countless reporters raised their hands to speak.

This is not because the advertising film is bad and clichéd, but because the director's signature on it is too eye-catching.

What a smile!

Which one is He Xiao?

Is that what we imagine laughing in?

All the reporters had such questions in their hearts, so they all raised their hands to speak, and after being confirmed, everyone present was a little confused.

Isn't He Xiao a singer? Why did he run away to make a film? Is it a commercial film?

This news is simply too heavy, and it suddenly became another headline topic at today's product launch.

Even some reporters don't have the heart to pay attention to this software, and their minds are all thinking about how to get some more information about He Xiao from the person in charge.

After all, online car-hailing software is just like that, nagging a lot of features and functions is actually useless, how can there be a big attraction brought by laughter, and the gossip news that has been associated with popular stars in recent years is much more eye-catching than technology news.

As a result, at a product launch conference, the style of painting turned into a personal interview about He Xiao's side knocks, which undoubtedly made the person in charge of the software quite speechless.

But don't say, the reporters didn't gain anything from such a bombardment, they got another bombshell news soon after, He Xiao is not only the director of the advertising film, but also the chief designer of the entire software!

What's going on?

Could it be that there is any laughing stock in Superman Travel?

A group of reporters, look at me, I look at you, they all know that if you dig deeper, there will be a big melon in it.

But the person in charge of the software was no longer willing to talk more, and began to guide the topic to the product itself, and as a result, they didn't have more information until the end of the conference.

However, this does not prevent reporters from making up nonsense...... Oh no, it's a statement of facts.

Several well-known domestic news websites waved their pens, and tonight's headlines came out.

He Xiao is coming with a new advertising film!

Amazing! He Xiao is the chief designer of Superman Travel!

Analysis!How many things is still hidden from us by the treasure boy He Xiao?

Superman travel or what a laugh shares!

Dig deep into Xiangnan Science and Technology, and take stock of the two or three things that He Xiao has to say!

The eye-catching news is overwhelming, the news is hotly searched, and today's headlines have been dominated by the list, especially in several top news, netizen messages are approaching the 100,000 mark, and the popularity is more than 40 million.

Among them, several commercials shot by He Xiao were also released, and netizens clicked on them with the attitude of giving it a try...... I found that I couldn't get out!

"Haha, He Xiao is simply amazing! He actually took out a stack of real estate certificates. ”

"This blind date is laughing at me!"

"6666, it's worthy of the master, this advertisement is really different from the bewitching sluts outside!"

"+1, I realized it was an advertisement at the end!"

"I found that my master has the potential to be a comedian!"

"Haha, the master is a tease!]

"Wow, such a young master, love love!"

Those few funny-style short advertisements were put together, and after they were played one after another, many netizens burst into laughter.

Labels such as "not playing cards according to the routine at all", "I don't know what to sell in the end" and other labels emerge in endlessly, indicating that these advertisements have also been successful in He Xiao's world, and the most significant effect is the blind date, which has been turned crazy by Weibo and the circle of friends, because it is too Chinese!

But in addition to being ridiculous and funny, the bloody and cruel reality shown behind it is really sour in the bottom of people's hearts.

Once we live in the world, why can't we take it easy? Do we have to bear these unbearable burdens?

Countless men chose to remain silent after seeing the advertisement, and then silently smoked a cigarette.

At the same time, just when the short film of the blind date swept the Internet, another longer advertisement "The Last Kilometer" gradually came into people's sight.

Compared to the popularity of several other short films, "The Last Kilometer", which is four minutes long, is a bit dwarfed, and only a small number of people are silently appreciating.

"This ad really goes off the hook!"

"The old man is so handsome when he saves money!"

"I'm afraid this is one of the few heart-to-heart videos this year. ”

"Seriously, it's a bit of a shame when I'm older. ”

"After reading this, I believe that the world will be fine. ”

"I was really impressed. ”

"The actors' faces are somewhat familiar. ”

"Yes, it seems to be in many film and television dramas, but it's all tricks?"

"Father's love is like a mountain. ”

"Crying Liao!"

"A gentleman loves money and takes it in a good way!"

Almost all of them are praise!

This heartfelt advertising video is being appreciated by a few people, and He Xiao, who has been peeking at the screen, is looking at the feedback from netizens, and the big stone in his heart is finally put down, it seems that his shooting technique is recognized by netizens.

As for the evaluation of the previous short films, he doesn't have to watch it, because it is copied from the black phone, even the shooting technique and storyboard are exactly the same, and it is precisely in the black phone that there is a successful precedent, so He Xiao doesn't have to worry about it at all.

But this "Last Kilometer" is different, in order to break through himself, He Xiao did not follow the same path as in the black phone, and added a lot of personal style, so he was afraid that he would smash this good script.

Now I see the comments on the Internet and praise constantly, which can be regarded as completely reassuring.

The errand of directing is not something that can be done, you need to learn a lot of things and walk a long way, otherwise anyone with a camera will dare to say that he is a director, and the circle will be chaotic.

Similarly, directors also have many grades, like Wang Shi and Liao Yuqing, they are one level, and Liu Haibo is another level.

He Xiao wants to build his own film and television empire and become a director by himself, there are too many things to learn, even if he has a script, it can't be completed overnight.

There is still a long way to go.

What He Xiao has to do now is to stabilize his mentality, forget his identity as a singer, and regard himself as a newcomer in the entertainment industry who has just stepped into the film and television field, struggling and progressing step by step.

In this way, it is always possible!