In the afternoon, Dong Xiuwen came to report to work, Shen Feng listened to her thoughts, looked at the photos of kittens and dogs wearing cheongsam suits, and couldn't help laughing: "What the hell is this?"

"Don't underestimate these little things, now the rich lady and the daughter are going crazy!"

Dong Xiuwen said seriously: "Pets and pets are things that are loved by human beings. When we want to show that we value pets, we have become accustomed to mapping human needs to pets, and this has become a business. ”

"After a pet dress with four sleeves, fancy colors, flowing materials but few materials is made, it is given a literary name such as "lychee is ripe", and it is casually sold to dozens of people. ”

"The more profitable is the set of "Pet Four Beauties Hanfu", which directly asks for 1888!"

"Each pet hairpin of about 20 yuan is indispensable, clip it to the short ear hair of a cat or dog, take a photo with clothes, and then post it on social networks. ”

"In fact, cats and dogs do not need clothes to keep out the cold like we do, their thick hair is enough to keep warm, especially cats' hair is very sensitive, most cats are not used to wearing clothes......"

"The first time I saw a cat wearing an Elizabeth ring, it staggered because it lost its sense of balance......"

"It's cute!"

Shen Feng rolled his eyes, is this a pervert?

Dong Xiuwen saw that the boss was disdainful, and continued: "Two days ago, I attended a wedding held by our senior members, and the bride and groom were pure-blooded Labradors. ”

"Especially the dog bride, a set of white yarn was privately customized, and it cost more than 20,000!"

Shen Feng couldn't help but be curious, looking at the photos, it turned out that pet clothing and human clothing are quite different, and the version and fabric have to be redesigned.

The core selling point of human clothing will be shown in the front film, but the animal is on all fours, and the key element of clothing design should be placed on the back.

People's high-end clothing will use heavy materials and fabrics, but the load-bearing capacity of pets is limited, so it is necessary to choose lighter fabrics and accessories.

In the case of dogs, for example, autumn base shirts are mostly made of elastic knitted ribs;

In summer, the jersey should be made of chiffon or jersey because it is light and breathable;

Winter clothing is suede and lamb's wool;

All-polyester fabrics may cause skin allergies in dogs, so they should be resolutely abandoned.

Different dog breeds are also far from each other, with small and medium-sized dogs such as Teddy and Pomeranian ranging from XS to 2XL, Corgi and Fa Dou with short legs, and clothing design to be taken care of;

Clothing sizes for large dogs such as Samoyeds are produced from 3xl to 8xl. If you replace the dog with a cat, the bust should be designed to be narrower and the back length to be longer......

"Last month's Taobao Maker Festival, a well-known pet designer specially customized a dog wedding dress: high-end handmade pearl phantom night blue trailing pet wedding dress!"

Dong Xiuwen said with a smile: "Borrowing from the style of adult wedding dresses, mopping the floor and dragging the tail, the veil surface is surging, pearls are all over the clothes, flowers are embellishing the skirt, and finally it is named after Hans Christian Andersen's fairy tale "The Daughter of the Sea", guess how much the price is?"

"One hundred thousand!"

After speaking, he took out a research report, handed it to Shen Feng with both hands and said, "Can you take a look at this project?"

Shen Feng took over, a company called hippie dog, actually relied on such a pet supplies business, without introducing external financing, from a Tmall store seven years ago, to develop a sub-brand, build its own production line, and get involved in the field of pet food and pet supplies?

Last year's revenue was 80 million?

Dong Xiuwen saw that the boss was interested, and continued: "This year, they are going to engage in a pet companion robot and develop a product called Ebo, which can walk cats and dogs at home through sound, light, movement, etc., and can also be automatically charged. ”

"The owner can remotely control Ebo in the App, observe the status of the pet, talk to the pet by voice, and let Ebo play with the pet regularly. ”

"In the next step, you can even interact with people, and you can also realize cat face, dog face, face recognition, and shoot pet pictures and videos from the ground perspective!"

Shen Feng's eyes lit up, he was quite talented!

I read a report that because of the special physiological structure, cats and dogs can hear a range of sounds far beyond humans, which makes most cats extremely sensitive to the sound of electronic products.

A pet companion robot may be a tool or assistant to the pet owner, but perhaps to the cat, a giant eye that monitors, tracks, and makes sounds at all times.

If the above functions are to meet the needs of pets, then the next step is more like to please the owner.

Because for a cat, it doesn't matter whether the silicone sleeve of the teeth grinding is in the shape of an elk or Santa Claus, and the expression of the round robot is just a bunch of meaningless symbols.

But for pet owners, who are actually purchasing decisions, there is an IP story behind the silicone suit to tell, and the robot's expression makes itself anthropomorphic......

It's all about getting pet owners to take out the money in their pockets.

"Pet hotels for pets, pet schools for pets to get rid of bad habits, paid classes to communicate with pets, pet backpacks and suitcases for pets to ride, pet photography, pet grooming, pet birthday parties, ......"

Dong Xiuwen sighed: "If the above-mentioned products and services completely reproduce the social needs of people, then pet cloning surpasses the process of human society to a certain extent. ”

"If you are in the laboratory of Sino Valley Technology, you can clone a pet dog for 380,000 yuan, and you can get a cat for 250,000 yuan cheaper......"

"Milk tea is a drink that is loved by young people, but the human formula can not be directly transported to cats and dogs, referring to the form of human milk tea, some people use fresh meat and goat milk to make the brand "meow tea", 50 ml per cup, priced at 15 yuan!"

Shen Feng nodded, the number of pet dogs and cats in cities and towns across the country has exceeded 100 million, and the overall consumption has exceeded 200 billion, an annual increase of 20 percent.

Compared to the previous generation, pet ownership has become an important lifestyle for young people. They pursue trendy items, please themselves by spending, and are also willing to spend more for their pets.

These pet consumption is not so much to make pets happy, but to make themselves satisfied, which is one of the industries derived from loneliness.