"Because of the long-term asset-heavy operation, resulting in the loss of the largest dividend period of e-commerce, the lack of traffic support, the market share has gradually shrunk in the past three years, the growth rate of business volume has slowed down, and the growth of core business has been weak. ”

"First, the homogenization of products in the express delivery industry is more serious, and the market environment is fiercely competitive; second, the vigorous development of e-commerce demand has led to the increase in the business volume of other express companies, such as three links and one reach. ”

"However, SF's direct sales system and higher costs do not match the needs of e-commerce very well, so it misses the dividend period of the surge in volume. ”

"Even if we started to launch e-commerce special products from the previous year, it did not drive market share expansion. This means that the market share gained at the expense of profits is largely offset by the market share lost in the competition!"

Shen Feng couldn't help but shake his head, it seemed that he had reduced the dimension and temporarily gained some market share, but it also lowered the average unit price of SF Express.

Of course, there are pros and cons, and the reason why SF Express can achieve revenue of more than 100 billion yuan is also because of the self-operated model, and the express delivery fee is included in the revenue.

And the three links and one reach play is to join, only including the face sheet fee, transfer fee and delivery fee, Zhongtong does not even include the delivery fee, how to play?

"In the past two years, we have invested in cold transportation, medicine, international business, intra-city express delivery, supply chain ......"

"Last year's financial report seems to achieve a net profit of 100 million yuan, a year-on-year increase?"

Li Nanjun questioned: "First, because the net profit of the previous year decreased by 4.57% year-on-year, and the comparison base declined. Second, thanks to the improvement of cost control capabilities, to put it bluntly, it is better to change the soup and not the medicine. ”

Shen Feng shook his head, this sentence is right, with a revenue of 100 billion yuan, the profit margin is only 5%?

Twenty-five percent of people know about it!

Thinking of this, I smiled a little, and I was full of confidence in the future meeting.

"Actually, I still admire Wang Wei very much. Li Nanjun saw Shen Feng smiling, and also smiled: "Compared with Liu Qiangdong, who likes to brag, what courier brother claims to be a relative all day long, what is the result?"

"Wang Wei never said that he has seventy or eighty thousand people under his command, and the courier brother is rain or shine, this is called an entrepreneur!"

Shen Feng nodded, this must be recognized, in the business of SF is definitely a good opportunity for Wanli, hipsters are the entry point for cultivating users in the future, young people can spend hundreds of thousands to buy trendy brands, and they still care about the amount of money for express delivery?

Take 10,000 steps back, it's a big deal to burn money to subsidize yourself, isn't it just a matter of three melons and two dates?

Li Nanjun looked at the boss's expression and almost blurted out: "You don't want to invest in SF, do you?"

Don't say it, these two people are quite similar. Wang Wei is also a strong master, with 90% of the absolute major shareholders, and the rest is China Merchants Bank, which is the protection fee to put it bluntly.

is usually low-key and outrageous, in-depth and simple, and the media can only use a few years ago if they want to publish photos.

As soon as Li Nanjun was sent away, the mobile phone rang, an unfamiliar number, Shen Feng picked it up, and a deep voice sounded: "Mr. Shen, I'm Wang Wei." ”

Shen Feng was stunned, is he so proactive?

A simple greeting, an appointment to fly over tomorrow to meet and chat, and by the way, a field trip.

When he left the airport the next afternoon, Wang Wei sent an assistant to pick him up, and he came directly to a mansion in the suburbs to taste the legendary Taishi cuisine.

When I saw Wang Wei, a middle-aged man who was very blessed, he simply greeted him, sat down and chatted while eating.

The first dish was served, shrimp and pomelo peel, Shen Feng didn't expect that grapefruit peel could also be used in the dish. Pick up a piece, the fragrance is overflowing, and the sweet and sour sweep over the taste buds, which makes people appetize.

Seeing that the guests were satisfied, Wang Wei said with a smile: "I used to use Sha Tin pomelo, but in the past few years, I have replaced it with a pomelo that has been deliberately cultivated with super large and thick skin skin. You can't wait for the grapefruit to be fully ripe, before and after the begging festival, before the flesh has grown, and the skin is green and thick. ”

"The inner layer is bitter and astringent, and it cannot be entered into the dish, so after research, it must be soaked in water first, let it absorb water like a sponge, and then scoop it up and squeeze it dry, re-enter the water, and then squeeze it dry......"

"Only by tossing and turning four or five times can we fully loosen the flexible fibrous inside the pomelo peel and remove the bitterness. ”

Shen Feng didn't expect Lao Wang to be a foodie?

The second dish is called Taishi Tian chicken, pick up a piece of winter melon, cut very particularly, a small round piece with a diameter of three centimeters and a thickness of two centimeters, like the appearance of chess, put it in the mouth, fresh and sweet and smooth, tender and delicious, fragrant and fragrant.

Wang Wei took out a bottle of wine, poured two glasses, handed it over, and said, "Try Chen Taiji's jade ice roast." ”

Shen Feng took a bite, the jade is clear and ice, the fragrance is unique, mellow and delicate, the aftertaste is sweet, and there is a faint taste of pork?

Looking at the kind old Wang in front of him, it is very different from the domineering rumors in the outside world, especially in the first two years when SF Express successfully went public through backdoor listing, and he was happy to directly spend hundreds of millions of dollars to send red envelopes to employees.

Of course, the reason why it was criticized for being overbearing, in fact, there is also a reason, in 03, the iron fist forced all franchises to transfer to direct sales, which can be called the most colorful stroke of SF's rise.

After three rounds of drinking, he couldn't help but ask curiously, Wang Wei wrote lightly: "Whether you believe it or not, SF's opponent has always been not the so-called three links and one reach, but the United States." ”

"Direct sales and franchise have their own advantages and disadvantages, joining the investment is small, the development is fast, is conducive to the rapid expansion of the market. At that time, SF Express also started from scratch by joining, starting from Shunde, Foshan, and then expanding to Central China, Southwest China, North China ......"

"Every time a point is built, a new company must be registered, the branch is owned by the local franchisee, connected to each other into a network, the person in charge of the local network is the backbone of the company, and the fixed profit is paid every month, and the rest is at his disposal. ”

"There's no way, but it's just barbaric development, everyone is staking their ground, and we didn't even have a headquarters before 02, don't you think it's ridiculous?"

Shen Feng nodded, the domestic industry is all a urine sex, at the beginning they were all swarming, the eight immortals crossed the sea to show their magical powers, and when the scale grew to a certain extent, various laws and regulations were launched, and a large wave of leeks was harvested.

"Although the franchisees have made great contributions to SF's expansion, the service network it has formed is not a long-term plan, but more like a natural extension, where there is a market, there is a network, resulting in uneven regional development. ”

Speaking of this, Wang Wei sighed: "At that time, I was still young, a proper workaholic, fifteen or sixteen hours of continuous rotation. The front-line salesman works harder, and it is common for him to be tired of breaking his arm and leg, as long as he is diligent, he can easily earn more than 10,000 yuan a month 20 years ago. ”

"Later, it got bigger and bigger, and the contracted area gradually went its own way, and the employees only recognized their own managers, and many of them didn't even know who I was!"

Shen Feng laughed, it was really a bit of a feeling that the princes had divided the land and became kings.

Wang Wei drank all the wine, and said helplessly: "It's a trivial matter that I can't collect the money, I'm afraid that some people will have crooked thoughts and bring private goods in the name of SF, which is a fatal thing!"

"At that time, I was ready to withdraw from daily management, but I completely woke up after a complaint, gritted my teeth and took over the power, with only one purpose: to give up joining and change to direct management. ”

"Franchisees who want to stay, all property rights are repurchased by SF, otherwise they will leave. ”

Speaking of that hardship, Wang Wei couldn't help but sigh: "In those two years, I was intimidated by various threats and even hunted down by a reward. Each contracting point is a small kingdom, and if you cut off other people's financial routes, who doesn't work hard?"

After speaking, he pointed to seven or eight bodyguards outside and joked: "This is the root of the disease that fell back then!"

Shen Feng pursed his lips, there must be bodyguards, whether there are enemies or not, I can't stand the indiscriminate bombardment of the media alone.

"After gritting my teeth for more than three years, I finally became a veritable dictator, and even my father and sister did not share any shares, and it was my one-man company from top to bottom. ”

"No matter what the outside world says, I never regret this step!"

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