It's a big night, and Lu Fenghai is still in the company, just to wait for today's live broadcast data to be released.

"Mr. Lu, the live broadcast is over, and a total of 1,000 free coupons and 12,653 full reduction coupons will be distributed. ”

The staff of the operation department of Peter.com took the data report that had just been retrieved from the background and walked into Lu Fenghai's office to report.

"Bring it to me!"

Lu Fenghai, who was sitting in the boss's chair, stood up suddenly, took the operation report handed over by the employee, and carefully checked it.

In other words, the campaign gained a total of 13,653 users. ”

Lu Fenghai touched his chin and asked again, "How much is the order conversion?"

"The 1,000 users who received the free coupon basically placed an order, and about 60% of the more than 12,000 users who received the full discount coupon placed an order.

Excluding the 1,000 free orders, the total number of other orders is 7,460, the total order price is 902,660 yuan, and the average customer order price is 121 yuan. ”

Lu Fenghai was a little curious, "Isn't it 50 yuan off when it's over 100 yuan?" Why is there 21 yuan more?"

The subordinate smiled, "The official price of 3 kg of dog food is 96 yuan, and the price of 5 kg of dog food is 150 yuan."

If a user who gets a 50 yuan discount coupon of 100 yuan wants to activate this coupon, he must either buy 5 kg of dog food directly, or buy 3 kg of dog food, but he has to buy one more pet product.

For example, pet clothing, toys, dog cages, ......"

Lu Fenghai smiled, this is the regular way of playing in the e-commerce industry, making up orders, and specially used to trick users to buy more goods and reduce the cost of activities.

Lu Fenghai looked at the financial data of this event again.

The total order price is 902,660, and the betta fish commission is 180,532 yuan, and Daya Media also takes a 20% commission.

7,460 50 yuan coupons, deducting 373,000 activity costs.

The purchase price of dog food is 5 yuan a catty, and the cost is about 300,000 yuan.

The last statistic, excluding freight, was a little more than 130,000 yuan.

Counting the 150,000 yuan of free dog food, this part of Douyu and Daya Media do not take a commission, and the cost price of dog food is 50,000 yuan.

The loss of 180,000 yuan was exchanged for more than 8,000 customers, and the cost of customer acquisition was only more than 20 yuan.

Lu Fenghai pondered, this result is even better than expected, and the discount is a little smaller, and it is completely profitable.

......

"Ladies and gentlemen, what do you think after reading the data sent by Pate.com?"

At the Douyu high-level meeting, CEO Cheng Shaojie asked a group of executives.

"In one night, the 180,000 commission was shared, which is completely comparable to the reward score of one of the most popular anchors. I think this live e-commerce is very interesting. An executive spoke.

"Isn't the 20% order commission share too little? I heard that the dog food industry is very profitable, the cost price is only a few yuan a catty, but the price is as high as more than ten yuan or twenty yuan.

The profit margins are quite high!"

One executive chimed in: "Yes, compared to the gross profit margin of 70% or 80%, this 20% commission share is indeed a little less." ”

"Daya Media also divided 20%, adding up to 40%. In addition, the people of Pete have also given so many discounts, and it is estimated that they are also losing money and making money. "There are also executives who disagree.

Cheng Shaojie interrupted, "You have all fallen into a misunderstanding. ”

A group of executives turned their attention to Cheng Shaojie, ready to listen to his opinions.

"The anchor is divided into this piece, and we can't change it. Cheng Shaojie raised his eyebrows, "What about the source of goods? Why do we go through Pete.com?"

We can directly find the dog food manufacturer to place an order!"

The executives also understood that this was to remove the middlemen and not let people make the difference.

"But we signed an exclusivity agreement with Peite.com and Daya Media?"

Some executives were worried that the breach of contract would be taken to court, so they reminded it.

Cheng Shaojie waved his hand, "What was signed was only the category of pet products, such as beauty and clothing, and we could directly connect with manufacturers."

Then the orders sold by each anchor will be sent to the manufacturer, and the money will only be shared with the anchor. ”

"It's a great idea, and our betta revenue can definitely go up to the next level. ”

......

Zhang Yida looked at Zhao Erya and kept smirking at her phone, glanced at it and found that it was a financial statement, so she asked her:

"Did you make any money from tonight's live broadcast? How much money did you make? I couldn't stop laughing all night. ”

Zhao Erya's two index fingers crossed vertically and horizontally and compared a "ten".

"100,000?"

Zhao Erya said with a smile: "Actually, it's more than 100,000, the exact number should be 110,000."

The order of Peite.com is 900,000 yuan, and we Daya Media will take 20% of the commission, and the company and Liu Dahai can get 90,000 yuan after 55 shares.

The reward in the Douyu live broadcast room is 80,000, and after being divided into 55 shares with the Douyu live broadcast, it is 40,000, and the company can get half of it, which is 20,000.

90,000 plus 20,000, 110,000 in one night. ”

"That's a good idea!"

Zhang Yida gave her a thumbs up, "Good leadership!"

"What are your thoughts on the future?" Zhang Yida asked again.

"Aren't you arranged? ”

Zhao Erya said with a smile, "Next, we can sell beauty and clothes live broadcast." ”

"Is there a suitable streamer then?"

Zhao Erya nodded, "Yes, the company dug up those executives and brought a group of Internet celebrities, all of whom can sing and dance." ”

"Will it be rapping? Have you practiced for more than three and a half years?"

Zhao Erya said with a smile: "What are you talking about? We invited professional costume stylists and makeup artists to explain and train them on products.

During the live broadcast, you have to put on makeup and try on clothes in front of the camera. ”

"Good!"

Zhang Yida nodded, "Look at it! Let's see if there is a chance to become the first share of Internet celebrities!"

......

Liu Dahai went off the air, and after receiving a call from a senior executive of Daya Media Company, his mood could not be calmed down for a long time.

The other party told him: Dahai, you have performed well this time! The data on the other side of Peter.com has been counted, and the commission for us is 180,000 yuan, and you can get 90,000 yuan if you share it fifty-fifty.

The 40,000 reward on the betta side is divided, and you can divide 20,000.

That adds up to 110,000. On the 15th of next month, the company will hit your card uniformly.

You work hard, strive to sell more goods this month, and the salary is expected to reach 500,000 or 1 million.

I'm not as paid as you! You kid is lucky, you're popular!

Then Liu Dahai was stunned, when the company signed him, he said that he had a bright future, and his monthly salary might reach hundreds of thousands or even millions in the future.

Liu Dahai thought that this was all fooling him. Especially last month, he has been training and has not been on the air, and he only got a basic monthly salary of 5,000 yuan.

This amount of money is a problem in living in the capital!

Liu Dahai has already made up his mind, and if he hasn't improved for another month, he will retreat.

As a result, it was such a big turning point for him.

Liu Dahai put down the instant noodles in his hand, opened the magnesium group app that he hadn't opened for several months, and ordered a full two hundred yuan of barbecue and beer, he decided to get drunk and dream of death tonight.

Liu Dahai went to look at the six horses of Zhaoling who were lying in the kennel and had rested, and he was extremely emotional, these are the six ancestors, and they must be served.

In the past, he never dared to buy a house in the capital.

But from today on, he feels that he has to set a small goal for himself, and he will earn his mother's apartment in the capital first.

......

"Mr. Zhang, Mr. Lan, please!"

In an office building in Beijing, Liu Chunhe warmly greeted Zhang Yida and Lan Lan at the door.

"Mr. Liu, don't be so polite. ”

Zhang Yida smiled, "Have all the investors in Naked City arrived today?"

"It's all here!" Liu Chunhe said, "They have the intention of cashing out, but they want to talk to you about the specific price in person." ”

Zhang Yida bowed slightly, followed Liu Chunhe to the company, and he was followed by Luo Xiaohu, today's bodyguard on duty.

Entering the conference room, Liu Chunhe introduced, "This is Mr. Wu Shichun, the founding partner of Meihua Angel Venture Capital, this is Liu Zhuang, the president of Haitong Kaiyuan, this is Zhou Weili, chairman of Amphora Capital, and this is Mr. Du Li, chairman of Huasheng Co., Ltd......."

Zhang Yida and Lan Lan shook hands with them one by one, and Wu Shichun smiled: "I haven't seen Mr. Zhang for a long time!"

Zhang Yida nodded, "Yes, Mr. Wu's demeanor is still the same!"

Wu Shichun is one of the emerging well-known investors in the mobile Internet era, who only established an angel investment company in 14 years, and has been doing angel investment in his own name before that.

The most famous investment case is "400,000 yuan invested in Crab Technology, and earned 600 million yuan in four years, with a return of 1,500 times." ”

Prior to this, he had worked in Huawei and Qiandu, and he also started a business, Kuxun Company was founded by him, and Zhang Ming of Toutiao also served as his subordinate in this company.

Haitong Kaiyuan is the investment platform of Haitong Securities, and Huasheng is an A-share listed company.

It can be seen that the investors in Chizicheng have a lot of backgrounds.

Zhang Yida and Wu Shichun are more familiar, because they both invested in the same company, which is Lu Min's wonderful installment.

After a few words of greeting, everyone sat down separately, and Zhang Yida said: "All of you are big guys, and I won't delay everyone's time, so I will say it bluntly, Ruixiang intends to acquire Chizicheng Technology."

And is willing to pay a premium of 20% on the valuation of 1.7 billion yuan in the C round of financing of Chizicheng to acquire the shares in your hands. ”

As soon as they heard this price, Du Li of Huasheng Co., Ltd., who participated in the angel round, and Zhou Weili, who participated in the A round, were more satisfied.

For them, the original investment of about 10 million yuan in exchange for hundreds of millions of returns, which is also very good.

Haitong Kaiyuan is a Series B investor, and has invested a lot, a full 180 million yuan.

When the investment was made in August last year, the valuation of Chizicheng was about 1 billion yuan, and after the dilution of the C round of financing, according to Zhang Yida's quotation, Haitong withdrew only 340 million yuan with interest.

It stands to reason that in just eight months, he earned 160 million, which should be satisfied, right?

But Liu Zhuang was a little dissatisfied, he said: "Mr. Zhang, this offer is low, right? Chizicheng now has 300 million overseas users, and it is not an exaggeration to say that it is the most successful company to go to sea, right?"

The offer of 2.04 billion yuan is too low, and we Haitong will not sell the shares. ”

Wu Shichun didn't speak, he participated in both angel round investment and C round investment, and the angel round investment he used the Meihua Angel Venture Capital platform, according to Zhang Yida's quotation, the return was more than 20 times.

In the C round of financing, he invested in the newly formed investment platform Phoenix Xiangrui, which was valued at 1.7 billion yuan at that time.

I invested in November last year, and it has been nearly half a year, and the return rate is only 20%.

To be honest, the offer of 2.04 billion is not very satisfactory to him.

However, since Liu Zhuang was in trouble, Wu Shichun didn't say much, and glanced at Zhang Yida to see how he replied.

Although Zhou Weili and Du Li are very satisfied with the offer, who would be afraid of more money?

Hearing this, he was also silent, silently staring at Zhang Yida.