172 Stimulate the consumer debate
"So far, the sales of Beacon Bar are 15.7 million, and the sales of Gone with the Wind Bar are 18.3 million. Zhang Baoqiang got the latest calculation results from Xu Zhiqiang, and said a little depressedly, "After decades of hard work, I returned to the pre-liberation period overnight, how do I think the current sales gap is the biggest since the start of our bet?"
"It seems that Gao Xuan and Ren Jiaojiao will not be fuel-efficient lamps when they get together. ”
Lu Huan was not surprised after seeing the announced results, Gao Xuan would not be the one who would admit defeat so easily, and Ren Jiaojiao's thoughts would not be interrupted by a little blow, he had been waiting for the counterattack from Gone with the Wind for a long time, and now this result did not surprise him.
He just asked indifferently, "What's the way there?"
This question is also what everyone present wants to know, and the gap has been pulled to more than two million overnight, although the income of the Beacon Bar in the past few days is not as good as the day when Falactinide Studio came, it still has nearly one million sales.
In other words, Gone with the Wind's sales on this night not only managed to exceed one million, but also nearly two million!
How much wine does this have to sell! Everyone clasped their fingers and toes, and felt that they were not enough together.
Zhang Baoqiang is a genius in this aspect of crooked ways, and he has inquired about the situation very clearly before everyone asks, and when he hears everyone's questions, he immediately talks about it in a mocking manner, obviously doing enough homework.
"Their trick is very simple, that is, to let the interns of Times Junfeng join the bar as waiters, and increase a lot of income by selling cute faces, attracting a large number of young female customers, and also driving the investment and consumption of male customers to a new peak. Zhang Baoqiang said that Lu Huan had already heard of the news, because from the very beginning, Ren Jiaojiao had announced that he might let Tmboys work as a waiter in Gone with the Wind, but they didn't expect that the last three did not come, but the interns in the training of Times Junfeng went out en masse, which became another scenery in the bar.
Du Qifang silently counted a few numbers, shook her head and said: "No, no matter how handsome and cute those interns are, it is impossible for their sales to skyrocket so much at once, there must be something ...... Zhang Baoqiang, can you find out?"
Zhang Baoqiang smiled: "It's still my sister-in-law who is amazing, I still want to sell a pass with you, but I didn't expect you to see it." ”
"It's not surprising, your little caution is really not enough, let's talk about it, otherwise you will be deducted from this month's bonus. Lu Huan couldn't help but scold when he saw Zhang Baoqiang's appearance as a chicken thief, this guy knew that everyone was in a hurry, and he was joking.
However, it is precisely because of his presence that the atmosphere in this conference room is much more relaxed.
"Brother Lu, calm down, calm down, you must not be in a hurry. After getting along these days, Zhang Baoqiang is no longer so afraid of Lu Huan, he can see that his boss has a direct personality, but he is also a first-class good to his own people, and he usually plays and doesn't take it to heart.
This trick is said to be thought of by Gao Xuan, which is quite poisonous, he made a new star list, made the sales of those interns into a list and published it on the wall of the bar entrance, and when the time comes, he will select the members of the next group after Tmboys in the top five to promote it.
Do you think, in China, those who can afford to pay the tuition fees of the peak of the times, although there are talented, but most of them are children with excellent family conditions, and parents spend so much money just to let their children become stars? With the character of Chinese people who like to go through the back door and like to cheat, those local tyrant parents see that they can improve the ranking as long as they spend money, and it is natural for them to arrange for them to buy their children's wine. As a result, now the top five are directly throwing money and killing a river of blood, coupled with the increasing normal consumption income of the passenger flow, do you say that the Gone with the Wind has made enough money?"
After hearing this, everyone couldn't help but scold: "Gao Xuan, this guy is ruthless enough, this is equivalent to collecting a round of tuition fees in disguise, and those parents are so beautiful, this trick ...... There's no way we can learn!"
According to everyone's routine, the first reaction when they find out what good tricks the other party has is to learn them directly, but the tricks of Tmboys and Times Junfeng are exclusive to Ren Jiaojiao, there are no successful grassroots artists around Lu Huan, and there is no such school to cultivate stars, so naturally there will be no such opportunity to make money openly.
The conference room was silent for a while, and everyone didn't come up with a reasonable way to deal with it, the atmosphere suddenly became dull, and many people looked at Lu Huan with hopeful eyes, hoping that this boss could give a solution that surprised everyone this time.
Being waited for by this kind of gaze, Lu Huan felt a sense of guilt in his heart, everyone's eyes were too trusting, and the pressure on him was too great, you must know that he was able to lead such a group of guys who can be said to be the elite of the industry, and his pressure was also very great.
Now that the time before the end of the gambling contract is getting shorter and shorter, there is not much left for him, he scratched his head and said with a sigh: "There is a news that has always been saved, but I didn't dare to send it out, and now I think it can be published." However, we have already hyped it once, and the effect this time is unlikely to be as great as the first time, so we need to think of other methods. ”
"I still hope to have a discount, just like McDonald's coupons, in fact, anyone can get it, it is a few dollars cheaper, and through the combination of goods, you can drive yourself to sell more things. The person in charge of the liquor category, "This point is actually to take advantage of the psychology of customers taking advantage of small advantages, which is simple and effective, and can drive a large number of sales." ”
Because she knew that Lu Huan didn't like the price war after the price reduction, she spoke a little cautiously, with a tentative tone, hoping that it would not arouse Lu Huan's disgust.
"Yes, you can study this, it's normal to promote now, it's not too late. Lu Huan did not directly oppose this time, because he also felt that the pressure of time and gap was too great, and this kind of price reduction was not a vicious price war, but a promotional strategy, and the psychological mechanism analyzed by the person in charge of the wine category was also recognized by him, so he did not insist on opposing it this time.
Bringing ideals back to reality may just require an acceptable reason.
A foreman who was recently poached from other bars because of the crowd said: "We can do a pre-recharge, this thing has been done in our bar before, and the effect is not bad, because now the safety and quality of the Beacon Bar has improved, and many loyal old customers have returned." And because of the presence of Qin Da Beauty, the loyalty of new guests is also extremely high, and if there will be no less long-term consumption, everyone is willing to recharge. So now engage in a pre-recharge and give discount membership card and other activities, and the amount of cash harvested in the short term will be considerable. ”
"Yes, you can study the specific recharge amount and discount level, for high-level recharge users, you can also make some phone reservations, set aside small privileges such as VIP areas. It's a good idea to do your own research. Lu Huan thought for a moment and agreed to this strategy.
Du Qifang added: "I will say a little bit about pre-recharge, we can also do recharge lottery activities, there are some red envelopes or something, every year Tmall Double 11 does this set, anyway, it is all money to be spent, and it can also win awards, I dare to say that it can stimulate a large number of people who are greedy for cheap." ”
Everyone nodded one after another, Double Eleven, as a carnival of Huaxia e-commerce, there are too many classic routines that can no longer be classic, it can be said that the most shrewd and avant-garde businessmen in China have used their brains on the crazy sales of those days, and some tricks have to be said to be very effective.
Zhang Baoqiang pondered for a while, and suddenly his eyes lit up: "The lottery can not only give money, but I actually want to do one thing, but I have never had the opportunity, I bet on the guests who do the same thing...... It won't be less. ”
"Oh?" everyone's eyes suddenly turned to him.
"You're addicted to selling off, if you have a fart, don't delay your efforts. Lu Huan was more direct, and directly threw the chocolate beans in his hand on this guy's head, which hurt so much that Zhang Baoqiang called his mother.
"Brother Lu, I said it's not okay, why are you hurting me with a hidden weapon!" Zhang Baoqiang aggrievedly slapped the chocolate bean mustache on the door of his head into his mouth.
Many people looked at Zhang Baoqiang's oily head as soon as he was excited, and felt a little nauseous. But Zhang Baoqiang doesn't care if it's dirty or not, it's all money, Lu Huan eats all imported chocolates from Du Qifang, and he is definitely reluctant to buy the price plus postage.
Zhang Baoqiang swallowed the chocolate sweetly, looked at Qin Shiyu, who had been silent in the corner of the conference room, and said: "I actually want to order a song for Qin Da Mei to sing, but she is too individual on stage, and she doesn't give us these dicks a chance at all, she always sings those niche literary songs, in fact, we really want to hear the big beauty holding the guitar and singing 'Steel is very alive and watching the snow drift by in the cold night'." You say, do you think the same way?"
"Yes!"
The boys and girls present, including Lu Huan and Du Qifang, all nodded in unison and looked at Qin Shiyu.
beyond's songs are too classic.
This girl is a cash cow! Lu Huan's eyes lit up, as if she had just discovered Qin Shiyu's great value.
"You guys, what do you want to hear, can't I sing it?"
Qin Shiyu couldn't stand everyone's too blazing gaze, and immediately said.
"It's not us who ordered, it's the guests who ordered. Zhang Baoqiang continued to say his intentions, in fact, many people also understood, "When the time comes, we can choose an amount, such as recharging 10,000 yuan, not only can you recharge red envelopes, but you can also get the privilege of ordering songs once." You must know that you have never accepted a song order, and this privilege is precious. ”
Everyone nodded in agreement, and it was considered that the proposal was collectively approved, Qin Shiyu's face was strange, and he didn't know how many ways to play with a song ordering privilege.
Zhang Baoqiang added unsatisfactorily: "In order to highlight the preciousness, we can say that there are only three privileges to order songs, and one is drawn a day for the first three days, so as to ensure the sales of these days." Also, I hope that on the first day, I will be able to do a song and order a song to ensure that it will stimulate those animals to desperately recharge this opportunity. ”
"What song?" Lu Huan raised his eyebrows, knowing that although Zhang Baoqiang was unreliable, he would not joke about this kind of thing, he said yes, that would definitely stimulate everyone's desire to consume.