Fate is wonderful.

Since reaching a consensus with Zhang Xiangnan at Zhang Ya's parents' house last time, He Xiao has changed from a big star with beautiful scenery to a humble He who runs errands for Zhang Xiangnan.

Every day, he goes back and forth between his studio and Zhang Xiangnan's company, taking care of both ends.

Of course, the quality of his work is as high as ever, and every design he puts forward for the software is applauded.

And on this day, He Xiao finally wrote all the functional plans of the software, and left the rest to the programmer to make, after all, he didn't understand these technical things.

What he is thinking about most now is the upcoming advertisement!

In the world of black phones, Didi has shot a lot of commercials, all of which are short stories, and they are not long together, and He Xiao plans to remake them one by one.

First of all, it is natural that a series of short films designed by Thai advertising designers with a set of publicity functions, which are funny and have a strong warmth, which is very suitable for the software to be used for early promotion.

As early as the Lejia period, when he was shooting the MV, He Xiao learned about shooting skills from the assistant director at the time, and later learned from Liu Haibo, a top domestic director, and this time, he played the starring role and director, which made him very excited.

Because strictly speaking, this is his first time directing a work, even if it's just a short commercial.

Early in the morning, He Xiao came to the set in high spirits, a restaurant that had been chartered, and this first advertisement will be filmed here.

The content of this advertisement is very simple, and it revolves around only one event, which is "blind date".

It is worth mentioning that the supporting role in this short film is none other than Zhang Ya's family of three, starring in their true colors!

When He Xiao arrived, Zhang Ya and her parents had not yet arrived, although He Xiao was anxious, she still couldn't help it, and silently looked at the script with only three lines.

"I'll tell you to go out early, go out early, but you just don't listen, now people laugh at that kid must be in a hurry! Why do you say you are so abrasive, you? It's a shame that my daughter didn't follow you, if my daughter followed you, I would jump into the Huangpu River and drown!" When the time was approaching nine o'clock, the familiar broken thoughts of Zhang Ya's mother Xu Fengjiao finally came from the door of the restaurant.

Then there was Zhang Xiangnan's lazy voice, and he slowly counterattacked: "What's wrong with me? I'm handsome, and I still jump into the river...... This is Yanjing, the Huangpu River is in Shanghai, can you bear to jump!"

"Dad, Mom, it's almost done. Zhang Ya glanced at the two living parents, and smiled helplessly.

"Uncle, aunt, you're here!" He Xiao also greeted him at this time, and greeted Zhang Ya after glancing at him.

Xu Fengjiao greeted: "Xiao He, are you in a hurry? It's all your Uncle Zhang, who went out slowly." ”

"No, no, I've just arrived. He Xiao, who had been waiting all morning, opened his eyes and said nonsense compliments.

He is counting on the old mother-in-law and the old man to live now, but he can't be offended.

"Xiao He, this kid is sensible, by the way, do we need to change our clothes?" Xu Fengjiao smiled and took the initiative to say.

This mother-in-law-to-be, Xu Fengjiao, looks a bit like Teacher Kelly in the black mobile phone world, and she talks like a long list, but her heart is not bad, and she is quite enthusiastic.

He Xiao glanced at what Zhang Ya's parents were wearing and said, "It's okay aunt, it's good right now." ”

This scene is too simple, the total duration is only one minute, and the shots are even less, so there are not too many requirements for dressing.

"Chief Designer He, then let's clean up and start?" Zhang Xiangnan didn't know when he went to the back kitchen of the restaurant to get a piece of cake, and came out to eat it.

He Xiao didn't have to look back to know that it was him, because only Zhang Xiangnan could shout the five words "Chief Designer He".

"Yes uncle, let's take a seat. ”

He Xiao beckoned everyone to sit at a dining table, and then all the group performances were seated, the lights were beaten, and then the clapper was knocked down heavily, and He Xiao's first film and television work directed by him in his life began.

"Dad, Mom, this is Xiao He. Zhang Ya sat on the side of He Xiao, she stretched out her finger and pointed at He Xiao, and introduced to her parents.

At this time, the camera showed Zhang Xiangnan and Xu Fengjiao, both of whom had serious expressions and dissatisfaction in their eyes.

"What is your education?"

He Xiao didn't speak, and silently took out a famous university graduation book all in English from under the table.

Zhang Xiangnan was stunned and a little caught off guard.

Xu Fengjiao's face was also full of surprise, and she tried to ask again, "Where do you live?"

He Xiao took out four big red books this time, with "House Ownership Certificate" written on them, and then issued two copies by one person.

"Who do you usually associate with?" Zhang Xiangnan pondered for a moment, as if thinking about what else could stump He Xiao, and asked.

He Xiao took out a photo, which was a photo of him with the richest man in China, of course, this is PS.

"Yes, yes. Zhang Xiangnan and Xu Fengjiao's expressions changed all of a sudden, no longer the arrogant and dissatisfied attitude before, but more flattery.

And this time, without waiting for the two of them to open their mouths, He Xiao took out the Mercedes-Benz keys again, put them on the table, covered his mouth and coughed, and a row of bank cards appeared, including several gold cards, which showed that there was a huge amount of deposits in it.

The two of them looked stunned for a moment, and then their attitudes completely changed one hundred and eighty degrees, and they stretched out their hands and shouted: "Waiter, waiter, order, order!"

After saying that, the camera began to blur, and this short little advertisement was considered to be filmed.

He Xiao returned to the back of the host and began to play back the image just now, which was very good overall, that is, Zhang Ya's mother Xu Fengjiao's expression changed half a beat slower in a few places, but it didn't affect the general situation, after all, he couldn't be too demanding, edit it in the later stage, this advertisement will be passed over again!

It's a very short story, but it satirizes the blind date model of Huaguo who is too heavy on money, many women's families come up with the bride price can not be less than how many thousands, and the house cannot be less than how many flats, I don't know how many boys' shoulders have been crushed, and in the end I can only let go of my beloved girl.

And this advertisement is completely reversed, not giving the woman the opportunity to export, education, real estate, social, luxury cars, and savings are all on the bright side, but in fact, who will put the real estate certificate in their pockets when they go on a blind date?

is very ingenious irony, a very short video, but it once blew up the circle of friends in the parallel world of the black phone.

Of course, at the end of the advertisement, it is necessary to return to the theme of promoting the product, and after the short film is played, a dubbing and picture will be added in the later stage to introduce the rigor of the software in terms of review, and the driver will be tested for three certificates to ensure that it is true and effective.

"Seconds!"

When the film was played, Zhang Ya's father Zhang Xiangnan was also there, and he couldn't help but praise after watching it.

What is the most important thing about a successful advertisement?

It can be said that an excellent advertisement, all the essence is at the beginning, as long as it can attract people at once, there is a desire to look down, then they have the patience to see the possibility of product promotion at the end of the advertisement.

Otherwise, you won't even be able to keep people at the beginning, and then this ad won't make much sense.

He Xiao obviously did this, and his mind was simply amazing.

This advertisement, God!