The spacious lobby of the villa was very quiet, except for Ding Tao, the most profitable part-time worker in the flower family, who was fiddling with the projector, everyone else was sitting precariously.

Of course, because of the upcoming launch and the smooth sales of Tesla's products, everyone's mentality is relaxed.

"Let's start with something that doesn't matter much to everyone. ”

Zhao Song held the information in his hand and read slowly and carefully:

"Shenzhou has just released its financial report for the fiscal year, and the overall turnover of Shenzhou Technology Group was 10.323 billion US dollars, an increase of 35% over the same period last year; Group gross profit margin increased from 13.7% to 16.8%; Excluding gains and losses on the sale of investments, operating profit for the full year reached US$10.11, an increase of 21.1% over the same period last year. ”

"As a representative of Shenzhou's technology and related applications, motherboard manufacturing turned a profit for the first time, with a profit of $1.802 million. At the same time, Shenzhou Technology's revenue in the three major categories of mobile phones, contract manufacturing and IT services has all doubled. ”

At this time, the projection screen lit up, Ding Tao took the USB flash drive from Dongfang Jian's hand, inserted it into the notebook, and a rendering of a laptop immediately appeared on the screen.

Zhao Song glanced at it, and then said: "In addition, Shenzhou consumer and commercial desktops won the Intel PC Innovation Award during the year, in 02 years, Shenzhou Technology Group also applied for 572 national patents, of which invention patents accounted for more than 50%, and the fruitful technological innovation achievements stimulated market sales at the same time, marking that Shenzhou is approaching a technology-driven technology enterprise." ”

“......”

Everyone listened quietly, as Shenzhou, which was chasing after Tesla, of course they had studied its financial report, and to be honest, it was very shocking, but it was more of a pity if some of Shenzhou's main business was put on Tesla.......

"Smack~"

The materials in their hands fell on the coffee table, and the piercing sound made everyone feel refreshed, and then became solemn.

"If there are still people at this moment who think that Tesla is the same company as Shenzhou, then they can leave here!"

Zhao Song stood up, walked to the screen, and continued to ask, "Why are all the executives of the flower growers at this meeting?"

“.........”

At the scene, someone lowered their eyes.

"Because many of you are lagging behind!" Zhao Song's face was very grim, "If you continue to maintain the current situation, I guarantee that you will not last until the day when Tesla goes public." ”

“......”

Sister Da Da in the crowd first glanced at Gui Luyang, and then looked at the notebook on the screen.

"It's definitely the product that's wrong. She secretly said that if this is the case, then everyone here is responsible, because Tesla is a company that takes products as its life, and because this product has been developed from the beginning, all of them have been involved in it to a greater or lesser extent.........

"Dada~"

Zhao Song tapped the projection screen with his hand, and under the illumination of the projection bulb, the huge hand shadow made everyone more and more nervous.

"Two years ago, I told you what it looked like, and I didn't say how it was made, because I didn't know it then.

So I made 'Think different', and I hope all of you can learn from this ad and find a way to make this product, and it turns out ......"

"Smack!"

The percussion was changed to a slap, and Zhao Song's face became angry:

"Two years later, you're going to give me something like this?"

At this time, Ding Tao and Dongfang Jian got up at the same time:

"Boss, I have a lot of responsibility in this regard," Ding Tao said first, "When I submitted the nineteenth draft, the design department did add 'different thinking', but considering that you were in charge of the research and development of the next generation of Tpod at that time, I took it upon myself to solicit the opinions of some shareholders and finally decided on .......the twenty-third draft."

"Bullshit!"

Zhao Song shook his head in disappointment, waved his hand to let the two sit down, and then continued:

"Tesla's potential has never been created by those who came after, so what do they have to say?

What I need is your own understanding of it!

Two years ago, I started with the same starting point, just a description of the product in my head and an advertisement, and as for how to achieve it, to be honest, I don't know much more than you know. ”

"In the past two years, I have also been learning and practicing to explore it, not only it, but the manufacturing concept of all Tesla's products in the future.

You've seen it and you've been involved: it's working well on T1, G5, T2, TMAC (02 all-in-one printers), and Tpod cssic, Tpod shulle2, and I'm glad that consumers are saying, 'There are some technologies that Tesla didn't do first, but it was the first to do it'!"

"However, Tesla can't become a one-man company, so I handed over the notebook project to you in the hope that you will work with me to explore a spirit that makes Tesla full of vitality and development!

Results ......."

“DuangDuangDuang~”

Zhao Song smashed the screen and roared:

"What is this?"

"The designer designs the enclosure, hands it over to the engineer to do the structural design, and then sources the parts globally....... It's a perfect process, so tell me, can't this thing Shenzhou be made?"

“......”

This is the common voice of the executives present, and this question alone made them immediately understand the reason why Zhao Song was angry, and also let them know that this was a complete failure of the product.

"Is that gap the result of trying to cover it up? Why not show it generously and tell consumers that we can't do it?

Don't you think it's ugly that the wires of the memory chips on the (printed) circuit board are so tight?

I care!

I wanted it to be as beautiful as possible, even if it was hidden in a box, and a good carpenter wouldn't use rotten wood on the back of a cupboard, even if no one would see it. ”

“........”

Liao Yingzhu stepped forward tremblingly and handed Zhao Song a glass of water.

"Thank you. ”

Zhao Song thanked him, calmed down, and then said slowly:

"The following words are the concepts I have learned in the past two years, and I will say them in the hope that you will understand something of your own and inject it into this company.

Then, give you two months, two months later, if the homework is no longer qualified, maybe I won't do anything to you, but I can tell you bluntly that I will reduce my holdings after Tesla's listing, and focus on Shenzhou Technology in the future. ”

"Boss!"

"Wow~"

Many people stood up.

Ding Tao said in shock, "Boss, you can't ......"

"Do you know why?"

Zhao Song waved his hand and interrupted Ding Tao's words again, "Because in that case, I am not sure that I can defeat Tesla's enemies, and you don't realize how terrifying that company is!"

Apples?

Sister Da Da didn't get up, she thoughtfully took out her pen and notebook, and looked at Zhao Song intently.

The others also reacted and sat down one after another, posing as if they were listening attentively.

"Consumers can feel the craftsmanship of the product from a non-subjective consciousness. In a large-scale market survey conducted by Shenzhou, ninety percent of consumers believe that Shenzhou is not as good as the original after accepting IBM notebooks, and they can't say why.

Is it the reason for quality control?

No, the factory is still the same factory, and the management has not changed either, the only change is that Shenzhou has changed some suppliers.

So, the most intuitive change is the material!"

"That's an important reason why Tesla is international in terms of its asset structure, because we design to embrace all the most advanced disciplines in the world today.

In order to cooperate with you, the Ministry of Materials and several international universities jointly developed 5 times the strength of standard steel aluminum alloy, and then shared on the company's information platform;

“......”

"'One of the most important factors related to the experience of a physical object is the material, and it's extremely important for us to experience and explore the material [at Apple], to process it, to learn about the inherent properties of the material and the process of transforming it from the original material to the finished product, for example, to understand how the machining or grinding process works on the material, to understand, to pour into the material and the company, is extremely important in the way we work. ’

Any idea who said this?

Apple's design director!"

Zhao Song said sonorously, in fact, no one has said this sentence yet.

“......”

"Guys, with the progress of industrialization, the production of handicrafts by machines, the formation of a market economy, the advent of the information society, the relationship between people and materials has changed completely, the productivity has changed, the mode of production and consumption has changed, and design has changed.

However, we have not lost the beauty of this process, when we see the modern production workshop, fast assembly line operation, agile and rapid robotic arm, etc., we will experience the beauty of this process, but why we can't experience it in the final product, that is, in the era of handicrafts, a work can leave the touch of the craftsman, so a modern industrial product in the machine to leave the sense of craftsmanship, can we still get this craftsman art from the product?

That's what modern design is all about. ”

“......”

Listening to Zhao Song's words, Dongfang Jian's heart was thinking frantically, he stroked the Sony D50 voice recorder in his hand, the exquisite feel, will definitely not make people feel that it is a product of modern assembly line, but a product under exquisite modern technology.

The door to a new world opened in Dongfang Jian's heart, but Dongfang Jian, who suddenly opened up, was full of bitterness, because he knew that even if Tesla was a multi-department joint operation, the biggest responsibility for this failed product was still on him.

"Guys......."

This is, Zhao Song's teaching has reached the most, at this moment, everyone who is doing it does not realize what their boss is teaching, but they can be sure - what they heard is the world's most cash design and business philosophy, even if they have been blinded by wealth, but the instinct of the strongman is still they feel that what a great concept they will hear!

"Guys, the material, just concrete examples, what I want to say is:

One day, we can see from our own products that the product structure matches the shape - from the product, you will not see whether the structure is subordinated to the form, whether the engineering is subordinated to the design, whether the design is subject to the engineering, and you can't tell which part is the credit of the designer and which part is the work of the engineer, it seems that the designer is also an engineer, and everything is blended together, you will get a real Tesla product. ”

"Oh~"

Dongfang Jian stood up suddenly, and with his movements, many heads of the R&D and design departments stood up with excitement on their faces, and they looked at Zhao Song feverishly, as if they were pilgrimage.

"I've given 'it' a good name – TaleMacBook Pro, 'the legendary portable computer', if one day, when we see or touch the edge of the MacBook Pro, when we sand something with sandpaper and wipe it back and forth many times to see it smooth after blowing off the dust, when we are using white to highlight the picture, when we add reflections to the renderings, when we are exhausting the last bit of energy to find a bug The moment we watched the program run, when we hammered the nail into a piece of wood with a good texture, and watched the nail cap embedded in the wood.

We've got it........

The beauty of the craftsmanship!"

“......”

"This is my student. ”

The corners of Sister Dada's eyes were moist, and she looked at Zhao Song proudly

Dongfang Jian leaned over slightly and bowed his head deeply, as if a pious person was completing a pilgrimage.

Ding Tao looked at everyone and remembered their expressions deeply at this time.

Gui Luyang smiled and held his head high.

"Guys, go and look at our previous products, whether it's T1, G5 or TMac, Tpod, take a look at these products that I've presided over and develop, and see what they have in common.

Before that, I was just developing and manufacturing them according to instinct, according to the appearance in my head, and I couldn't find their commonality. But now, two years later, I can proudly and proudly tell you that I found it, and what about you?

What about you who are better than me?"

“......”

Liao Yingzhu, who incarnated as a fan girl, handed a glass of water to Zhao Song, who had a dry mouth, again.

"Thank you. ”

Zhao Song put down the cup and said solemnly:

"I'll just say it once, remember is remember, and in two months, I'll test your understanding of it:

Unibody – Integral!

It is a production process that refers to the processing of a finished product by removing the material in a whole piece of raw material, usually referring to the milling of lumpy metal using CNC, and the finished product has obvious monolithic characteristics, that is, it has a height or a closed and enclosed shape.

I want all consumers to experience the beauty of craftsmanship from Ts' product Unibody, and experience the condensation of modern craftsmen's precision machining!"

“......”

"Yes, Tesla has never been a simple technology company, we are not Shenzhou, fantasy, not Dell, Compaq, but a future technology company that pursues the combination of art and humanities!"

"Oh~"

Sister Dada stood up, her face flushed.

Ding Tao, Gui Luyang......

Countless people stood up.

"Tesla!"

They shouted loudly.

Whether it was to keep Zhao Song at the helm or not, this night, the original entrepreneurial team finally resumed its original ......

Fervor.

............

30 April 2003.

On this day, Xiaotangshan Hospital was put into use.

It is also a milestone in industrial design, but also a milestone in modern industrial production and modern craftsmanship, and even plays a major role in promoting the humanistic spirit.........

Unibody process.

It was officially mentioned by Zhao Song in a luxury villa.

It was more than a full decade earlier than in its previous life.......

............

(If you don't understand, please see what the author says)