Chapter Forty-Six: Race Against the Day
Before the readjustment and restructuring of township divisions, there were more than 40,000 organized villages in Southern Province, and after the restructuring, there were also more than 24,000 organized villages.
And this adjustment will have to wait for 20 years.
Yang Fei now has a sales force of more than 700 people, divided into more than 300 groups.
Each group can only run about 10,000 villages in a month, one village a day.
It takes a quarter to run through a province.
Without waiting for the complete province, the villages that have been sold before will have a golden period of sales.
Su Tong once suggested to Yang Fei to expand the sales team.
Yang Fei also wants to expand sales, but the situation in other provinces is very complicated, and the most serious situation is that the production capacity of the Nanfang Daily Chemical Plant is limited
When the production capacity can't keep up with the sales, it is a tragedy for your team to expand.
Nanfang Daily Chemical Plant only has a production capacity of more than 20,000 tons of detergent per year.
Now the Nanfang Daily Chemical Plant has been in full production, and all the production lines are used to produce Yang Fei's "white" brand laundry detergent, and its own Red Star brand has been suspended because of long-term unsalable.
Such an output is completely unable to meet the sales of Yang Fei's team.
You must know that "Vitality 28", which occupies half of the washing market, has a sales volume of more than 90,000 tons of laundry detergent!
Yang Fei originally just wanted to use the inventory of the daily chemical factory, make a quick buck, and then go to the stock market to surf.
I didn't expect the laundry industry to be so profitable!
This greatly exceeded his surprise, and also made him see the huge business opportunities.
For this golden age, he has an extraordinary perception, and he is keenly aware that the current detergent product market is promising.
Therefore, he decided to set up a foam company and registered the white trademark.
It's not time with me!
The current daily chemical market is already a crowd of heroes.
There is a strong vitality 28 in the north, there is the newly established Naaisi in the east, and although Procter & Gamble in the south has not moved, there is a rural man named Chen Kaixuan, who is doing the same thing as Yang Fei!
Chen Kaixuan, who was born in the fifties, started very early, and after the change, he was in his twenties, and he had nothing to do, and he felt very strange when he saw people lining up for a mile to buy laundry detergent in the town.
When I inquired, I found out that laundry detergent is 20% cheaper than soap!
Villagers are rushing to buy laundry detergent.
The powder particles are full, and the laundry detergent packed in one pound seems to be a large bag, and the decontamination ability is strong, at least it looks much more cost-effective than soap!
The peasant brothers, accustomed to rough soap and mallet clothes, quickly accepted the laundry detergent.
Chen Kaixuan moved his mind, inquired about the purchase channels, bought a batch of laundry detergent and sold it back to the countryside, and made a small fortune.
However, this Mr. Chen, who has been in the laundry detergent business for several years, only knows how to toss in his own town, will not mobilize the masses, let alone deliver goods to the village, only knows that small fights and small fortunes are safe.
Taking advantage of the fact that this great god in the daily chemical industry has not yet awakened, Yang Fei must quickly build his own brand and occupy as much of the market as possible!
Now, the inventory in the factory has not been cleared, and Yang Fei's profiteering period is far from over.
He relied on borrowing chickens to lay eggs, using cheap rural labor, omitting all intermediate dealers, and grasping the inconvenience of purchasing materials in the rural areas, making a big fuss and making huge profits.
Looking at the huge amount of money of hundreds of thousands every day and depositing it in his bank passbook, Yang Fei is like a dream!
In this situation, he no longer wants to recite poetry, he just wants to scold: Damn, this money is too easy to make!
People making money are addictive.
This addiction is deeper than all addictions.
People can quit meat, smoking, drugs, and even the love of men and women, and the joy of fish and water.
However, one cannot quit the addiction to making money.
Moreover, the higher a person's income, the more energetic he is to make money, and every day is as high-pitched as chicken blood.
Yang Fei also wanted to make him a sum of money, be a layman, buy dozens of suites, be a charter company, and enjoy life.
However, when making a lot of money became a daily routine, he no longer looked down on the decadent life of being a charter man.
Today is the first day that the white brand laundry detergent has been on the market.
This is a brand new brand, without any mass base, nor in any media, to do any promotion and publicity!
Can we still achieve the miracle of sales?
The cost of promoting a brand will have a budget.
This budget as a percentage of sales is a very important number and the way for a business to survive.
When advertising expenses exceed profits, companies either fly into the sky or leap into the abyss.
However, there is no certain rule for this budget and proportion, and the budget of each company is different, and the budget of the same company in different periods will also be adjusted.
In order to maintain the exposure and popularity of the brand, some companies spend as much as 80% of the annual profit on promotion, and the normal one will account for about one-third.
As for Yang Fei, he was a white wolf with empty gloves, and he didn't invest any promotion money before.
It can't be said that there is no at all, dealing with various villages and getting the right to use their radio stations, there is still a little price, but this money, compared with the brand promotion fee, is completely negligible.
Yang Fei drove to the county where the sales team was staying.
Tie Lianping and Su Changqing have completed the collection task and are chatting.
"Brother Yang Fei is here. In front of Yang Fei, Tie Lianping completely lost the superiority of the village party secretary, just like an ordinary subordinate, and behaved very respectfully.
"Brother Tie, Brother Su," Yang Fei could only call them by their title, "How is today's sales?"
"Hey, with us here, you can rest assured, it's all sold out!"
"Hehe! Very good!" Yang Fei handed everyone a pack of cigarettes and said with a smile, "What's the reaction? This is a new brand." ”
"Isn't it just laundry detergent? Which brand is not the same? Rural people don't pay so much attention to it, they only recognize two words: cheap!" Su Changqing held the noodle bowl, gobbling it up, and said to Yang Fei, "No one cares what brand we sell." ”
Yang Fei thought to himself, sure enough, he made the right bet!
You know, more than 20 years later, some people go to the village to sell water purifiers, thousands of oceans of large items, and the old people in the village are still rushing to buy them, no matter what brand you are, whether there are relevant certifications stipulated by the state.
Those foolers, after a sales show in the village, can sell tens of thousands of yuan!
The laundry detergent sold by Yang Fei is, after all, produced by a regular manufacturer, with excellent quality, and by no means a three-no product.
Su Tong and Xiang Qiao checked the account and collected it.
On the way back to the city, Yang Fei and Su Tong discussed sales channels.
"Senior sister, we're going to change the way we sell. We must not always fight guerrilla warfare, but we must lay out our own sales channels. What do you think?" Yang Fei had communicated with her before.
Su Tong probably understood Yang Fei's thoughts, and said, "We want to build a sales network, at most at the county level." It is also advisable to improve your own logistics system. ”
Yang Fei intended to test her, and said with a smile: "You still have a lot of ideas." Think about this matter carefully and give me a plan. ”
Although Su Tong didn't know much about logistics and channel construction, his eyelids jumped and he said, "Okay, I'll work hard." ”