Thinking of this, Shen Feng shook his head and picked up another research report, which was the point.

At the end of 19, there were about 350 million domestic credit card holders, and about 550 million people with credit records from the central bank in the same period.

In the past two years, e-commerce consumer financial products have successively launched interest-free functions to empower shopping consumption. It not only allows people who cannot apply for a credit card to enjoy 30-day interest-free services, but also captures a large number of cardholders through 6 interest-free, 12-interest-free, 24-interest-free and other major promotions.

All kinds of Huabei and credit card customers complement each other, the scene complements each other, and there is nothing to do. But like the logic of any business story, the need to survive and thrive will always lead to two sides meeting, overlapping, and even short-handed......

Banks vs Internet giants,

Imminent!

In this way, the customer groups of the two sides are becoming more and more overlapping.

In the past, credit cards were a full-scenario payment tool, while e-commerce installment products were limited to the e-commerce ecosystem. However, with the breakthrough of payment tools such as Alipay and Suning Pay, e-commerce installment products have broken through the shackles of use scenarios.

For example, in addition to relying on Alipay, Huabei can also independently access various consumption scenarios through installment plug-ins and API plug-ins. From the perspective of display priority and promotional subsidies, it seems to be more powerful than credit cards?

The most amazing thing for me is that "Announcement on the Rules of Credit Card Repayment Service", which directly charges a handling fee for credit card repayment!

It can not only reduce, but also consolidate the closed loop of funds, encourage users to use the money in other platforms to repay credit cards, and Alipay's money is still in Alipay.

But the most powerful trick is: indirectly dismantle the user's credit card payment habits!

Because 90% of the post-90s generation use Huabei to consume, it is not because they have no money, but because they want to use the interest-free period to save money.

For an order of 1000, the funds in Yue Bao can afford to pay, but they choose to pay with Huabei interest-free and repay after 30 days, during which the money lies in Yu Yu Bao to earn interest, earning 2.47 yuan.

It seems that 2.47 yuan is a mosquito leg, but the consumption characteristics of the post-90s generation have always been that 30 yuan of milk tea is said to be bought, and the 5 yuan shipping fee is resolutely resisted!

Although the interest on financial management is small, they care.

If you pay back the credit card handling fee, in order to save the handling fee, simply use Huabei.

Many people will say: bank APP, UnionPay APP, can be repaid for free.

The problem is that the change of the post-90s generation is stored in Yue Bao, and if you repay the loan through the bank APP, you must first withdraw the money to the bank card, and the withdrawal also requires a handling fee.

Credit card repayment charges, users complain again and again, it seems that the payment giant has sold a flaw to the bank APP, but in fact, it has dealt a beautiful blow in reshaping users' interest-free payment habits.

It seems weak, but it has a far-reaching impact.

Awesome!

Shen Feng sighed, in his opinion, finance can only be described in four words:

Sparks in the prairie fire!

After experiencing the baptism of consumer finance, borrowers have become more and more rational. High-interest loans have become the biggest evil, with 550 million borrowers flocking to low- and medium-interest loan products, narrowing the interest space, intensifying homogeneity, and fierce competition.

The outstanding performance is that it is becoming more and more difficult to acquire new customers, and the leading platforms have invariably strengthened the operation of existing users and pursued the re-lending rate.

Looking at 360 Finance, the relending rate has risen to 84.9% in the first quarter of this year, almost becoming a closed system lacking fresh blood injection.

The more you rely on existing users, the more you rely on user operations.

A vicious circle of properness.

Of course, the giants are not stupid, all kinds of self-help and various new functions, what installment malls have become the standard, and individual institutions have continued to invest, such as postal storage canteens, playing the "subsidy, discount" card, and vigorously supporting the self-operated shopping scene...... The egg hurts

Interest rate reduction and quota increase have become the standard, re-borrowing can enjoy interest rate discounts, installment can be quickly raised, and individual institutions have spared no effort to create opportunities for users to raise the amount, such as Alipay, which can freeze Yuebao to raise the amount for Huabei......

In addition to the two major scenes of China Merchants Bank APP, meal tickets and movie tickets, the content community has also done a good job......

Test the waters of the paid membership system, similar to the paid membership of the e-commerce platform, borrowers can easily earn back the membership fee, provided that they borrow more and maintain stickiness......

Unfortunately, many types of credit card products, although they are affiliated with payment tools, do not provide interest-free periods, and are still interest-paying consumption models, and they cannot compete with credit cards in terms of experience.

Only the two giants have the confidence to fight the banks.

Wrong

The old horse and pony themselves are qualified to open a bank!

In all fairness, many people have suggested more than once that millions of winners should be financed, especially with the introduction of so-called student loans to help those in need with borrowing services, but ......

were all rejected by themselves.

Funding is a problem, and the biggest risk comes from policy supervision.

The market value of a million winners will soon break 50 billion US dollars, and they will not die, and they will break 100 billion in three years, so why take the risk?

What's more, there are two trump cards in hand, luxury time and hipster, and the listing is ready to go, and stability is the last word at this time.

Now standing at a height, many problems are seen more profoundly, and the battle of giants is everywhere.

As strong as Ali Tencent, they don't dare to take it lightly, desperately throwing money into shares, burning money and sinking every day, for fear that one will pop up and another Pinduoduo if they are not careful.

It's a bit of a thing to sit on the mountain and watch the tiger fight.

Especially for those consumer loan giants that lack scenarios, under the fierce market competition, in order to activate the existing users, it is only a matter of time before they add interest-free functions to the launched credit card products.

The spark is blazing, and the curtain of consumer loan giants hunting credit cards has begun.

But the big men of the bank don't seem to realize the arrival of competition, and they are actually busy with strategic contraction?

The reason behind one is the vigilance of the defective rate, who makes the old man more and more professional.

The second is to consolidate the stock of users, and during the period of rapid growth, good melons and bad fruits are picked up in the basket, and the pursuit is scale.

During the foundation consolidation period, it is necessary to pick out the rotten fruits and pursue quality.

The market will always be a radish and a pit, your bank is retreating, and people are desperately rushing forward.

In the eyes of both parties, you laugh at me for being Tie Hanhan and being a pick-up man. I laugh at you for being too conservative and giving up the market.

One focuses on risk and the other on development, and both sides have solid reasons, but when they go against each other, one side is always making mistakes.

People laugh at me for being crazy,

I laugh at others who can't see through it!

Under the warm upgrade again and again, the four recognized god cards have stepped down from the altar one after another: the rights and interests have shrunk, the threshold has been raised, and the holding experience has become worse and worse.

Don't worry, when the bank realizes the competition of the mutual fund giants, they will definitely increase investment, and those god cards will have a chance to be angry again.

Every traditional industry deserves to be redone with the Internet. Change financial management has been done, consumer loans have been done, and next, it's the turn of credit cards, right?