Of course, Yang Fei was not so generous.

10% of the shares of the panda factory, even if it depreciates now, is worth tens of millions!

With Yang Fei's character of greedy for money and love for money, he has to pluck his feathers when he has a wild goose, how can he give so much money to others?

Chen Ruoling smiled: "For Procter & Gamble, what do you want?"

Yang Fei said: "It's very simple, I want the brand Panda." ”

Chen Ruoling said: "Take 10% of the shares and change the brand?"

Yang Fei said: "Yes, don't do everything else, I just want the right to use this brand." ”

Chen Ruoling said: "Permanent?"

Yang Fei said: "It's still a phoenix!"

Chen Ruoling: "......"

Yang Fei said: "When you talk to them, you can say that 10% of the shares can be given to Procter & Gamble for free, but in exchange for the right to use the Panda brand." ”

Chen Ruoling said: "Then I guess Procter & Gamble will not agree." ”

As early as 1993, when Yang Fei's factory was just starting, Procter & Gamble spent a huge amount of money to buy the right to use the Panda brand for 50 years.

At the same time, Procter & Gamble invested and cooperated with Panda Factory to establish a factory controlled by Procter & Gamble.

Now, Procter & Gamble wants to acquire all of the Panda Factory, and it is also interested in the other assets of the Panda Factory.

Six years ago, Procter & Gamble spent 140 million to complete the cooperation with Panda Factory.

Now, with 10% of the shares, Yang Fei wants to use the Panda brand?

If this transaction can be successful, in Chen Ruoling's opinion, unless Yang Fei is crazy!

Otherwise, P&G is crazy!

"Yang Fei, this is impossible. Chen Ruoling's first reaction was like this.

"Can you have it, I don't count if I say it, and it doesn't count if you say it. Yang Fei said with a smile, "Procter & Gamble has the final say." ”

Chen Ruoling said: "Don't forget, Procter & Gamble is the world's No. 1 daily chemical giant, and they are ambitious about China's market! The acquisition of Panda Factory is just one of their many acquisitions. Surely we will not compromise on it. ”

Yang Fei said: "It is precisely because Procter & Gamble is the first in the world that it is rich and domineering." Whoever they want to buy, they must succeed. Therefore, the case of their acquisition of the panda factory is a task that must be completed. ”

Chen Ruoling said: "However, it is impossible for them to hand over the right to use the brand." ”

Yang Fei said: "Think about it, six years ago, why did they buy the right to use the Panda brand?"

Chen Ruoling said: "It was said that it was to better develop the brand, but in fact, it was duplicitous, they did not bring any benefits to the brand, but hid the brand." ”

Yang Fei said: "You're right, they bought Panda because it's one of the largest laundry detergent brands in China. If we want to occupy our market, one is to have channels, and the other is to defeat local brands. And the acquisition of Panda can kill two birds with one stone. ”

Chen Ruoling said: "Yes, why was the panda factory at that time not as smart as you, and didn't see through Procter & Gamble's conspiracy?"

Yang Fei said: "Because Procter & Gamble is not playing conspiracy, but yang conspiracy." How can they be said to be a conspiracy when they sign agreements openly and publicize them with great fanfare? It's just that people turn their hands into clouds and turn their hands into rain. And we have just been in the business sea for a few years? Can we be the opponent of a century-old brand?"

Chen Ruoling said: "Then you still haven't explained, why is Procter & Gamble willing to hand over the brand Panda?"

Yang Fei said: "We have just analyzed that Procter & Gamble's acquisition of Panda is just to defeat this brand, and at the same time use Panda's channel to launch its own brand. Now, they've done it. ”

Chen Ruoling said: "You mean, the brand of Panda is completely useless for them?"

Yang Fei said: "A laundry detergent brand with an annual sales volume of only a few thousand tons is nothing for Procter & Gamble, which has a huge volume, and it is not even as good as a third-rate brand!"

Chen Ruoling: "......"

Yang Fei said: "And I own 10% of the shares of the Panda Factory, this 10%, it doesn't seem like much, but you must know that after Procter & Gamble completes the acquisition, the Panda Factory is P&G's, and we are equivalent to becoming shareholders of P&G." Procter & Gamble would certainly not agree to let a local company hinder his decision-making and development. Especially with such a strong force as your Chen family!"

If Yang Fei or other ordinary companies acquired the 10% shares, Procter & Gamble would certainly not care.

But now that the Chen family holds these shares, the meaning is different.

The Chen family has a huge power, and both political and business circles can speak.

Of course, Procter & Gamble is unwilling to partner with the Chen family, so it will only be restrained by the Chen family, and in other people's territory, although Procter & Gamble is strong, it can't suppress the Chen family.

Therefore, Yang Fei concluded that P&G would definitely buy back the 10% of the shares even if it spent a lot of money for complete control.

If P&G really doesn't care about the shares, there is no need for them to carry out this acquisition plan.

After listening to Yang Fei's analysis, Chen Ruoling had to admire, Yang Fei's mind was really amazing!

She only occasionally mentioned to him that Procter & Gamble was buying the panda factory.

As a result, Yang Fei thought of a way to snipe Procter & Gamble, and also used Chen Ruoling and the forces behind her reasonably and shrewdly!

I really don't know what is in his head, why is it so good?

According to Yang Fei's instructions, Chen Ruoling asked Procter & Gamble to exchange 10% of the shares for the right to use the Panda brand.

She thought that Procter & Gamble would definitely not agree.

What was surprising was that Procter & Gamble agreed!

Yang Fei expected that the current Panda brand is almost like waste to Procter & Gamble.

Because the Panda brand has completed its historical mission, helping Procter & Gamble successfully seize the domestic market.

Procter & Gamble is happy to get this waste brand in exchange for a 10% stake in real money.

At the same time, Procter & Gamble can also get to know the Chen family behind it through this transaction.

Until the transaction was completed, Chen Ruoling always felt incredible.

Why did Yang Fei anticipate Procter & Gamble's idea?

In the practice of business warfare, the most terrifying and frightening behavior is to anticipate the enemy's opportunity!

If you can think of what your opponent thinks and lay out in advance, you will definitely be able to kill it!

Yang Fei's ability is terrifying!

The next development of events dazzled P&G and caught him off guard!

Beauty Group successfully acquired the shell company controlled by Chen Ruoling!

In other words, the panda brand, which had just fallen into the hands of Chen Ruoling, changed hands again and became a brand under the Beauty Group!

All transactions are so natural and reasonable!

Through a series of negotiations and acquisitions, Yang Fei successfully took back the state-owned brand, Panda, from Procter & Gamble.

And he only spent tens of millions of yuan!

This kind of surgical trick operation made Procter & Gamble dizzy!

And when they come back to their senses, the panda brand has become Yang Fei's bag!

Procter & Gamble finally understands that Yang Fei is the person behind the acquisition of the Panda brand!

However, they understood too late.

Angry Procter & Gamble, how did he fight back?