Chapter 32 The Seller of Advertising
"I thought you'd continue to make furniture, why would you want to sell advertising?"
Zhang Qiming and Chu Ge walked out of the industrial and commercial bureau together, because Zhang Qiming has a good reputation and is a well-known big entrepreneur in Jiangcheng, plus their procedures were completed early, so it only took one afternoon for Chu Ge's new company to be established.
"Lao Zhang, I'm a media company. β
Zhang Qiming sounds like there is no difference, aren't media companies just selling advertisements?
Chu Ge saw the confusion in Zhang Qiming's eyes and explained: "Lao Zhang, have you ever heard of the term grassroots star, or the Liu Genbao who has become famous recently?"
Zhang Qiming also watched TV when he was idle, so he naturally knew who this Liu Genbao was, he nodded and motioned for Chu Ge to continue.
"Lao Zhang, have you ever wondered why this Liu Genbao is so popular?"
"Because of his talent?" Zhang Qiming didn't think much about it, and replied directly.
Chu Ge shook his head: "He will also sing some songs, although he sings well, but there are obviously more people who sing better than him, but these people are unknown, and they are not as famous as Liu Genbao, what is the reason? is that they are not vulgar enough, or they are not as vulgar as Liu Genbao." β
Zhang Qiming has never heard of celebrities becoming celebrities because they are vulgar enough.
"Of course, I don't mean the cheesy vulgarity. Liu Genbao is a peasant, what do you think of when you think of peasants? You think of fertile soil, golden rice, everything is closely related to our lives, and this is called vulgarity, popular vulgarity. The reason why Liu Genbao can become popular is related to his identity as a farmer.
We first knew that he was a farmer, and the food we ate every day was taken from the farmer's uncle, and we had a sense of intimacy at first sight, and with a sense of intimacy, it was easier for us to accept this Liu Genbao.
Secondly, do you remember what Liu Genbao's image was like when he performed? He wore the clothes of those old peasants in the last century, and how can there be a peasant who wears like that now, he relies on this clothes to remind us of the poor peasants in those old movies, and we naturally feel sympathy for him psychologically.
In the end, with the previous emotional foreshadowing, as soon as Liu Genbao opened his mouth to sing, he sang quite well, and this back-and-forth gap occurred, and everyone would involuntarily pursue him. Coupled with the background of his story, a poor working man has a big dream of an artist, as soon as this advertisement comes out, who will not like him and not support him?"
Zhang Qiming understood: "But why do you explain so much?"
"Demon, don't you understand? Look, there are few peasants like Liu Genbao who can sing? Not a lot. Some of them even sang better than Liu Genbao, but what were they worse at? Wasn't the poor just the opportunity to be favored by the TV station like Liu Genbao?
I've now set up a media company, what does a media company do? yes, it specializes in filming things for other people. When the time comes, I will wave my hand, and if I want to shoot a few Liu Genbao, I can shoot a few Liu Genbao, and I can give you a whole nest of Liu Genbao at home. β
Zhang Qiming watched Chu Ge talk more and more happily, and he almost jumped on the table and hurriedly pulled him down.
"Then you just want to be a star-making company, don't you?"
Chu Ge smiled awkwardly: "What you said is right, but I am not simply making stars, I even contract all their usual programs and works, and launch them simultaneously, which is more like the work of a TV station." β
"Are you doing this, although I promised to invest you money, but on the scale of a TV station, my money is far from enough!"
Zhang Qiming was speechless, this kid doesn't look like such a naΓ―ve person?
"And how is your company going to make a profit? β
"Selling advertisements, are you stupid, where do celebrities make money if they don't accept advertisements?" Chu Ge complained.
Zhang Qiming: "......"
"Don't worry, I've taken into account all the problems you said, the mountain people have their own tricks, hehe. β
Chu Ge touched his chin and confidently patted Zhang Qiming's shoulder.
As Zhang Qiming said, all the funds and the scale of the company in Chu Ge are far from being able to produce and sell themselves like TV stations, but what if the program is placed on a network with no cost?
According to Xie Tianxing, except for Jiangcheng, all first- and second-tier cities in the country are in full swing to build high-speed networks, and if nothing else, the 3.G network will cover most of the country in the short term.
When the 3.G network becomes popular, with the high-speed characteristics of this network, watching videos on mobile phones will become a new normal. There are now several video giant websites in China, but none of them specialize in providing online video.
If there is a company that specializes in creating grassroots stars, and arranges for these stars to appear in programs that are only broadcast on the Internet, this topicality alone can attract a lot of attention, and the interests behind it can be imagined.
Compared with this huge benefit, Chu Ge even saw how much voice he would be able to enjoy in the online world when his company became bigger and stronger.
Of course, these are all later words, at present, Chu Ge's idea is to make money first, and with money, there are various ways to help Su Li, and the incident of Lige Group made him understand that he still has to rely on himself to help his wife.
......
In the master bedroom of the Chu family, Chu's father was lying weakly on the bed, and Steward Lin stood beside the bedside to routinely report to him about Chu Ge's recent situation.
"The young master recently opened a new company in the east of the city in the name of Zhang Qiming. β
"What do you do when you start a company?" Father Chu became interested and asked with heavy eyelids.
Steward Lin's face was slightly red, and he said "cough" twice: "It's not very clear at present, the young master's new company name is Chuli New Media, and since it is still in the initial stage of recruiting employees, the young master has not done anything except interviewing a few people and buying a batch of photographic equipment. β
In order to investigate the current situation of the young master, Steward Lin disguised himself as a worker and infiltrated Chu Ge's company, but was caught red-handed by Chu Ge, and now what he said was all what Chu Ge told him.
"Why can't you tell you every time......?
As he spoke, Father Chu began to cough wildly, and Steward Lin hurriedly went over to give him relief, and when Father Chu finished coughing, he found that Father Chu's handkerchief covering his mouth was already stained with blood.
"Master, your body! I think it's better to call the young master back as soon as possible!" Steward Lin's eyes were moist, and he sincerely suggested Father Chu.
Father Chu waved his hand and opened his pale lips with difficulty: "Don't tell him, when he has had enough, he will come back." β
After finishing speaking, Father Chu immediately closed his eyes and fell asleep deeply. Steward Lin stood beside Father Chu and carefully checked Father Chu's breathing again and again before leaving the room.