The CEO of Digital Domain was very enthusiastic about the arrival of Zhang Yida and Bao Fan.

He took a few company employees and waited at the door early.

Seeing Zhang Yida and his entourage get out of the elevator, they immediately greeted him.

"Mr. Zhang, welcome to visit and guide the work. ”

Xie An's posture is very low, and through a few friends, he is also very aware of Zhang Yida's background and energy, not to mention that the other party still controls Ruixiang, China's third largest technology company.

A big guy of this level, if the business can't be negotiated, he has to make a good fate.

Zhang Yida looked at Xie An twice, wearing black-framed glasses, a round face, and a slightly high hairline, looking very ordinary.

However, Zhang Yida will not be confused by appearance, can ordinary people become the CEO of the world's top special effects companies at the age of 28?

"Mr. Xie, you're polite, get up, you're still my senior brother. ”

Zhang Yida's statement made Xie An overjoyed.

He knew that Zhang Yida graduated from Beijing University, but he didn't want to build a relationship rashly.

Since Zhang Yida took the initiative to approve of this relationship, he also hit the snake with a stick.

"Hehe, Mr. Zhang, you are too polite, what senior brother is not senior brother, the master is the first, you just call me Lao Xie. ”

Zhang Yida chatted with him for a few words, and said with a smile: "I'm going to bother my brother today, and lead us to see this well-known special effects company." ”

Xie An wanted to refute this sentence, and now their main label to the outside world is not a special effects company.

The main reason is that the special effects company has been losing money year after year, and it can't scare the shareholders.

Their current main concept is: the only ARVR concept stock on the Hong Kong Stock Exchange.

However, he didn't force an excuse, he just thought that he would introduce it later and reverse Zhang Yida's opinion of them.

After all, a special effects company and a VR company have different prospects and valuations.

"Mr. Xie, don't just talk about it, take us to see how the technical achievements of Digital Domain are?"

Bao Fan reminded loudly.

"Hey, yes, yes!"

Xie An patted his head and made a gesture of "please", "Several, please inside!"

Xie An first took Zhang Yida and his party to participate in an exhibition hall, and the walls were densely covered with Lingying propaganda posters.

Xie Hai pointed to the advertising wall and introduced, "These are the works of Digital Domain in the past 25 years, there are hundreds of them in total, we have participated in special effects work, and we have won 10 Oscars." ”

"Hey, you also made this "Gollum" character modeling?"

Zhang Yida saw his childhood nightmare, which was the deformed monster "Gollum" in "The Lord of the Rings".

At that time, because of this character, I was a little afraid to watch this magic film.

Xie An smiled and nodded, "Yes, it was done by Digital Domain." We also did Thanos in the recently released "Avengers", and "Ready Player One" also participated.

"Gollum" this put in the industry, paddle virtual human "technology.

The young and elderly Brad Pitt in "Rejuvenation", and Paul Walker, who died unexpectedly after only 10% of the scenes in "Fast and Furious 7", were all created by virtual human technology.

At present, our company has relatively rich experience in the production of biological special effects such as monsters, animals, and characters.

The biggest breakthrough in technology is that in addition to the most primitive face scanning through several systems, we can also make it old or young, or even resurrected.

In 13 years, we "resurrected" Lijun and let her appear on Jay Chou's "Molun" world tour. ”

Zhang Yida thought about what effect this technology can have for Rui Xiang.

It's a pity to just produce content, but it would be nice to be able to create a virtual idol and make it an IP.

"Digital Domain is a technology-driven technology company, and our invention of NUKE is the world's most widely used visual effects software, which won the 2017 Academy Award for Science and Technology.

We also have a large number of software technology R&D teams from the Massachusetts Institute of Technology, California Jet Lab, etc. ”

Zhang Yida nodded, the reason why he liked this company was the accumulation of industrial technology and talents.

Whether it's rocket video, station B and a few short videos, the requirements for content quality will only get higher and higher.

Winning a special effects company can not only save some content production costs, but also achieve an ecological closed loop.

As for the VR industry, it is also supplementing the content ecology and investing in the future.

Xie An took Zhang Yida and the others to a video and audio room, and played several special effects videos with the participation of Digital Domain.

"Take the scene of the plane crashing into the White House in 2012. ”

Xie An introduced the process of realizing the special effects, "To show the scene of the collapse of the building, the bricks, the tables and chairs, and the glass shattering and spilling, it is unrealistic for the artist to paint the fragments one by one in the later stage.

So we generated a self-learning program DROPRigidBodyDynamics, which can be used by the computer to calculate the order in which objects fall and the movement of the impact bounce. ”

Zhang Yida nodded slightly, and it could be seen that the special effects production requirements of Digital Domain were very strict.

It's good to be strict, at least there will be no special effects scenes like "throwing a grenade and blowing up the plane", it must be logical and not insult the audience's IQ.

Xie An continued, "After Digital Domain Group reorganized its business, it was divided into four sections: visual effects, virtual reality, virtual humans, and original IP.

I will focus on the virtual reality sector, and our VR business has covered three sub-modules: hardware, channels and content.

In terms of channels, we have cooperated with Poly to build an offline VR space DDSpace, which has landed in more than 50 commercial real estate across the country in the form of VR experience halls, and wants to make a VR content distribution platform in the future.

In terms of content, we develop and produce it ourselves.

The long-term development direction is to connect these four business segments with each other to further consolidate the operating model that includes technology research and development, content production, and multi-channel distribution.

Build an "oasis" of virtual worlds for the consumer market by 2045. ”

Ambition is not, Zhang Yida naturally knows what this "oasis" is, just like the kind of world in a virtual online game.

More than 20 years later, it is not easy to determine whether it will be technically possible.

Zhang Yida nodded, "Not a bad idea!" However, I look at Digital Domain's financial report last year, the company's annual revenue was 703 million Hong Kong dollars, of which visual effects revenue was 606 million Hong Kong dollars, accounting for 86%.

In addition, the business team is mainly located in Hong Kong, Los Angeles, Vancouver, Modu, Beijing, Taipei, Hyderabad, London, etc.

The main income of the business comes from making special effects for movies, right?"

Xie An smiled, "After all, the transformation has just begun, and the special effects company still accounts for the majority of the revenue, but in another two or three years, the situation will be different." ”

Zhang Yida was almost counted, took a long breath, looked at Xie An, and said lightly, "Ruixiang has traffic and content carriers, is Senior Brother Xie willing to cooperate?"