Chapter 817: Storm
After Yang Fei signed an advertising transfer agreement with CCTV and Qin Chi, he held a press conference in Beijing to announce the matter in a high-profile manner, and at the same time publicized to the outside world that Cardamom brand skin care products were officially launched as Biaowang advertisement.
White laundry detergent, Haisi shampoo, cardamom skin care products, three flagship brands, one appears in CCTV every year!
So far, Yang Fei has won CCTV's bid king advertisement for three consecutive years!
The first two sessions are easy to say, because Yang Fei relied on his ability to compete successfully with a real high price.
And this year's bid king has become a mystery.
Obviously, Qin Chi won the bid king, but half a year later, it became a beautiful group.
More people don't pay attention to Qin Chi's news, for them, they only know that all of a sudden, CCTV's advertising has changed owners.
Ms. Tan was surprised to find that Yang Fei had said something to her half a year ago, and this word came true magically.
Yang Fei really only used 100 million to get half a year's advertising rights for the bidding king.
Moreover, the scenery of the beautiful group after getting the half-year agreement is not inferior to Qinchi!
Only a few people, such as Yang Fei, know the twists and turns.
In '97, the year of Hong Kong's return to the motherland, the entertainment and lifestyle of Hong Kong and Taiwan surged to the mainland, changing the consumption concept of the mainlanders.
I don't know when, the street quietly rose skinny jeans, as well as knee-short miniskirts, with the arrival of the hot summer, the beauty of the street, has become a beautiful scenery.
Along with it comes the pursuit of trends and fashion, as well as a love for skincare and cosmetics.
"Women, you must love yourself. Cardamom, restore the confidence of your girlhood. The advertising slogan of cardamom skin care products has been replaced with new content during the Biaowang period, and the delicate skin of the goddess Zhou Huimin is the best endorsement.
The sales volume of cardamom has risen sharply, ranking in the top three in the third quarter of the skin care product list, and the top ten brands are almost all foreign brands, and domestic skin care products, only cardamom stands out.
At the same time, Yang Fei opened the planting base of the beautiful group in Jixi to the outside world, and invited famous critics and columnists at home and abroad to come and experience.
The planting base has patches of forests, flowers, green leaves, and countless small animals, and everywhere you go, it is like visiting a natural beauty.
In order to facilitate tourists to understand the effects of these animals and plants in chemical products, Yang Fei intimately arranged a docent, and at the same time, in front of each animal and plant, a nameplate was erected, which indicated the use of each animal and plant.
Interlaced lines are like mountains, and laymen feel extremely new when they see these.
For the first time, they learned that Beauty Group is not only a chemical company, but also a conscientious high-tech company dedicated to pure natural daily chemical products!
Beauty Group's pursuit of naturalness and purity has broken people's stereotypes that daily chemical products are equal to chemical products.
Famous media commentators, columnists of newspapers and magazines all praised this move of the beauty group, and boasted that the planting base of Jixi has become a rare beautiful home in the world.
Someone wrote: "This is the last pure land on earth, this is more desirable than paradise, and it is a real and traceable place." Having been to Shangri-La, I thought that there was no land in the world that touched my heart to appreciate beauty, but this beautiful land of Jixi refreshed my new pursuit of beauty with large patches of color. It is hard to imagine that this is actually the planting base of Meili Group! The most beautiful land in the world is closely linked to a daily chemical company. Perhaps, what the Beauty Group pursues is this kind of ultimate beauty in the world!"
After reading the report, many people were deeply moved, and they set off one after another, setting the next tourist destination in the beautiful Jixi.
Gissi is famous for being planted by the Beauty Group.
And these land resources have long been contracted by Yang Fei.
The tourism income generated was naturally also pocketed by Yang Fei.
At the beginning, when Yang Feili was going to engage in raw material cultivation in Jixi, countless people thought he was a madman.
Now, Yang Fei not only relies on the planting base of Jixi, has won the reputation of a conscientious enterprise, but also reaped a good tourism income.
Wang Haijun didn't expect that Yang Fei's mind was so powerful that he turned a mountain forest that had been silent for thousands of years and was unknown to the world into a cash cow.
In terms of political achievements, Wang Haijun is of course happy to see it happen.
The more profitable Yang Fei's project is, the greater the credit for introducing Wang Haijun of this project.
Time passed quietly, green plantains, red cherries, and young students ushered in the annual summer vacation.
During the summer vacation of his junior year, Yang Fei had no time to spare.
He flew to Southeast Asian countries and personally presided over the construction of local branches.
At this time, the demographic dividend and policies of Southeast Asian countries have not yet been stimulated, and it is not suitable for building factories, but the sales of small commodities are in the ascendant.
Beauty Group has the right to import and export trade, and has a large amount of letters of credit in major banks.
Letter of credit refers to a written certificate issued by the bank to the exporter, that is, the seller, at the request of the importer, that is, the seller, to guarantee the responsibility of paying the purchase price.
This kind of letter of credit is not something that any company can get.
When you need to turn over funds, the letter of credit issued by the bank can effectively alleviate your thirst for funds.
In order to develop international trade, Yang Fei once asked Chen Mo to work for himself.
During the summer vacation, Chen Mo followed Yang Fei, ran around, and really started his own work.
Yang Fei established the International Trade Department, which is responsible for the Group's international business segment.
Chen Mo did not hold a position in the Ministry of International Trade, and she followed Yang Fei more like a secretary or a consultant.
If Yang Fei has an international trade problem that he doesn't understand, he will consult her.
Chen Mo is still a student who has just finished his junior year!
There are many questions that she has never been exposed to, and she can't answer Yang Fei's questions by relying on theoretical knowledge alone.
So, under Yang Fei's constant questioning, she forced herself to study more, and in addition to her studies, she bought a lot of professional books to study, many of which are still foreign language versions, and there is no translation in China, which is very difficult to read, and she is also tired of it.
The development of the international market has been unexpectedly smooth.
The fashionable packaging, wonderful copywriting design, distinctive advertising and superior quality of the beautiful group have won the love of foreign friends.
The people of South Korea, Vietnam, Thailand, India and other countries soon became true fans of the products of the beautiful group.
When Yang Fei and Chen Mo were in South Korea, it was early July.
At this time, the financial turmoil that swept through Asia has come unstoppably!
The first to bear the brunt is Thailand, and then spread to various countries in Southeast Asia.
The sharp depreciation of currencies has also caused a sharp decline in most major stock markets, and has hit foreign trade enterprises in Asian countries, resulting in the collapse of many large enterprises in Asia, the loss of workers' jobs, and social and economic depression.
When Chen Mo saw the news, he asked Yang Fei worriedly: "We have just completed the layout in Southeast Asia, and such a serious financial crisis has occurred, what should we do?"
Yang Fei smiled faintly: "This is a good thing!"