Even if she Fan Miaozhen, as the general agent of the international brand Yashilidai, can't tolerate such a thing.

Otherwise, she will also lose her position.

"Okay, I got it. ”

After a few moments, she stood up, walked to the wide floor-to-ceiling window, and held out her hand as if hugging the whole city.

"Go ahead and make arrangements, as I said before. ”

Hearing this, the secretary answered, and then walked out slowly.

After her figure disappeared, the corners of Fan Miaozhen's mouth hooked up a vague arc: "Sheng Hai's bowl of soup, it's all my Fan Miaozhen, I agree, you can only talk, if I don't agree, if any of you dare to act rashly, don't blame my subordinates for being ruthless." ”

At that time.

Office.

Xiao Song hurriedly walked over: "Mr. Jiang, just now the industry association issued a notice letter, saying that the new cosmetics of our Jiang Group have been tested and the quality is unsatisfactory, and they can only be attributed to third-rate products, and the price has also been restricted. ”

After a pause, she said a little angrily: "These people are really too much, empty mouths and white teeth, first-rate, second-rate, and third-rate all depend on their mood!"

Jiang Shufei nodded when she heard this: "Okay, I know." ”

She had thought of this a long time ago, the Jiang clan had already exposed their ambitions, and some people should also jump out.

Hearing this, the secretary sighed secretly, and then walked out of the office in disappointment.

……

The incident quickly fermented and caused an uproar.

You must know that the products of international brands are all first-class and top-notch products, while Jiang's Group is only third-rate......

This gap is a bit too big.

All of a sudden, the sales of Jiang's new cosmetics suffered a tragic loss, and they were sold out before, but now they can't sell a single one.

There were also many people who sneered and waited to see Jiang's jokes.

"What did I say before? Jiang's move is tantamount to shaking the tree, they can't help themselves, they have moved too many people's cakes, so many people wish they would die quickly. ”

"Yes, those big names abroad have long been deeply rooted in the hearts of the people, you are a first-rate product, they can decide with a word, so how can you fight with others?

"Fortunately, fortunately, I canceled the cooperative relationship with the Jiang family, otherwise I would have lost to my grandmother's family. ”

"What a good deck of cards, but it was beaten to pieces by the Jiang family, and the two kings brought four two-......"

There are already a lot of people talking about it outside, and quite a few of them are holding the attitude of not thinking big of a deal when watching a show.

And Concubine Jiang Shufei turned a deaf ear to all this.

I still work overtime until two or three o'clock in the morning every day, doing the work at hand in an orderly manner.

At this moment, there was a knock on the door.

"Tuk Tuk ......"

Concubine Jiang Shu didn't raise her head and said, "Come in." ”

Immediately, the secretary walked in slowly, holding a report in his hand, and said softly: "Mr. Jiang, this is the report of the offline channel provider in the past few days, and the sales volume is ......."

At this point, she didn't continue, but the meaning she wanted to convey was very obvious.

Concubine Jiang nodded when she heard this, and took it directly.

After reading it quietly, she rubbed her somewhat tired eyebrows: "Okay, I know." ”

In the past few days, the sales of new cosmetics can be described as miserable, and since they have been positioned as third-level products, consumers have stopped paying.

After all, most of the audience of cosmetics are women, and they are very cherished of their skin, how can they use tertiary products?

Can't afford to lose this person.

"Mr. Jiang ......"

Xiao Song hesitated for a moment and asked softly, "What should we do next?"

Concubine Jiang Shufei put the documents in hand in the drawer, then stood up and said, "Notify all the executives to have a meeting." ”

Over the course of three days, a total of 10 meetings have been held, which is enough to prove how serious the situation is at hand.

Conference room.

Jiang Shufei opened the PPT, held the laser pointer in her hand, and said softly: "The sales of the new product are very bleak, and after statistics, the total sales volume is not even a percentage point before." ”

"The offline business model is no longer working, we have started to move to online marketing, you can say what you have and brainstorm. ”

All the executives took pen and paper to record, and their expressions were solemn.

"I think we can start a 10 million subsidy campaign and increase efforts to let more consumers try our products. ”

One person stood up and said, "As long as they try it, with the effect of our product, they will definitely retain customers, and I believe in the strength of our product." ”

Hearing this, Concubine Jiang Shu nodded: "Yes, this is indeed a good way." ”

After a pause, she looked around at everyone and said, "What about the others? Do you have any other ideas?"

When the words fell, everyone expressed their opinions.

"I think I can do a wave of promotion on the Penguin......"

"It's a good ...... to start a raffle"

"You can also shoot short videos to make a comparison of the effects, and now the audience of short videos is very young, which is very suitable for the positioning of our intended customers......"

……

Concubine Jiang Shu wrote it down carefully.

Now that offline channels are no longer working, if you want to turn the situation around, you can only launch an offensive online.

Subsequently, after the initial plan, the Jiang Group began to overwhelm the advertising and marketing.

What tens of millions of subsidies, what half-price discounts, what lotteries......

All the methods that came in handy were used.

In addition, major short video platforms, penguin accounts and other channels have also made a big noise.

The publicity expenses alone cost 45 million.

But the final effect is still unsatisfactory.

All of a sudden, everyone sneered.

"Jiang's Group is stupid and rich, it spent tens of millions, and it didn't even make a splash. ”

"That's it, I guess I was forced to be in a hurry, so I wanted to break the boat, but now it seems that it's useless at all, haha. ”

She thought that if you try it for free, consumers will pay for it and keep customers, this is a cosmetic product, who dares to abuse free things, what if you are disfigured? ”

"Yes, that's right. ”

Time passed minute by minute, Jiang Shufei is still unswervingly walking on this road, Jiang Group is also operating as usual, and employees are also working hard to formulate one marketing plan after another under the comfort of several executives.

To outsiders, they are just a bunch of fools, a bunch of idiots.

There are many people who are waiting to see the jokes of the Jiang Group.

Every time they see the sales of a new product, they can't help but sneer.

Compared with the monthly turnover of tens of millions of big brands, the sales volume of Jiang's Group's new products is not even a fraction of it, and the major online apps, not to mention the number of comments, even the number of likes are very rare.