NetEase's "Wilderness Action" was launched at the end of October, becoming the first mobile game in China.

Ding Sanshi looked at the feedback from the game department, the situation was very good, and he was very happy, and with a wave of his hand, he arranged a celebration banquet for the development team.

PUBG has been at the top of the list for dozens of weeks since it was released on Steam, and I'm about to cramp when I count the money.

In this case, he Ding Sanshi naturally also noticed the Blue Hole Studio, the development company behind PUBG.

After understanding the background of the blue hole, Ding Sanshi secretly regretted it.

Why don't I have such a good tone?

Even if Zhang Yida makes two super unicorns in China, he can develop a game that is popular all over the world by buying a game company in South Korea.

Is there any reason for this?

While complaining, Ding Sanshi sent someone to contact Zhang Yida, wanting to talk about the agency game.

He also doesn't have much confidence in the agent PUBG.

Because Zhang Yida has surpassed the big hadron and become the head horse of Little Brother Ma.

Obviously, Zhang Yida and Penguin have a closer relationship.

Sure enough, NetEase's proxy request was denied.

But what Ding Sanshi couldn't figure out was that the penguin didn't get the agency right.

Then, the news of Zhang Yida's feud with Penguin broke out.

Ding Sanshi didn't watch too much excitement, but seized the opportunity to let the game R&D department hurry up to develop a chicken mobile game.

The glory of kings has been coveted by him for a long time, and if NetEase can make a national-level mobile game comparable to that of kings, it won't be too cool.

The reason why Zhang Yida fell out with the penguin, he slowly figured it out.

Zhonghe wants to enter the big entertainment, no wonder the penguins have such a big reaction.

This is a great opportunity!

Ding Sanshi sighed at the good luck he had encountered, and urged the team to expedite research and development.

This time, he wants to take the lead in front of Penguin and Zhonghe and take the lead in launching a domestic mobile game of eating chicken.

With the first-mover advantage in hand, by the time Penguin and Zhonghe reacted, the user stickiness of the wilderness operation had already been formed.

I have to say that Ding Sanshi's strategy was very successful.

Operation Wilderness did a good job of secrecy, and it was only when Penguin and Zhang Yida learned the news when they were about to go live.

The PC version of PUBG is very popular, and there are many gamers playing it in China.

As soon as Operation Wilderness was launched, a large number of players with the mentality of early adopters entered the pit.

For a while, the live broadcast platform and short video platform were all filled with the content of this game.

When it comes to gunplay shooters, especially male players, there are few that they don't love.

With the sound of "da-da-da" gunshots, the enemies turned into boxes one by one.

This kind of pleasant spiritual enjoyment cannot be experienced in real life.

CrossFire proved the market for shootout shooters nine years ago, and there is no shortage of fans in China.

NetEase, as the first to launch a chicken mobile game, did eat crabs, and the number of users of Wilderness Action continued to rise.

Players have called friends and started to play games in teams, and anchors and short video content creators have also shifted their positions to reap a new wave of traffic dividends.

At the same time that Ding Sanshi and his team were celebrating the success of Operation Wilderness, Zhang Yida was also having a meeting with the Zhonghe Games team.

"You've all experienced Wilderness Ops, right? ”

Zhang Yida admires Ding Sanshi's behavior of "sneaking into the village".

The penguin and himself were still fighting each other, but they didn't think about it, Ding Sanshi hummed and hummed to get the mobile game out first.

Zhonghe Games' mobile game development team includes both people sent by Blue Hole and professional game developers hired in China.

One thing these people all have in common is that they have been immersed in game development for many years.

At this time, commenting on the wilderness action, it was gushing.

"The game Wilderness Ops is still too crude. First of all, let's talk about the game optimization, it has a very serious stuttering problem, I tried to get stuck in the wall, and it was stuck so that I couldn't shoot......"

"Also, there are so many bugs that people can't complain. ”

"The picture quality is not good, it's not a little worse than our PUBG. ”

......

Listening to so many complaints, Zhang Yida chuckled, it seems that the wilderness operation is really not very good.

These game developers speak more straightforwardly, good is good, bad is bad, and they don't embellish their words too much.

It is said that the response to the launch of Operation Wilderness has been quite good, and the number of users has skyrocketed. ”

Several program apes pouted, "That's its luck, the first to launch a mobile game, and users are all surprised." ”

There is also a program ape said: "I think it should be free, our PC version costs 98 yuan." And computers are certainly not as convenient as mobile phones.

If you play mobile games, you can play at work, at home, and in the toilet......"

Zhang Yida also agrees with this point of view, free mobile games, which are definitely a weapon for harvesting users.

Compared with the PC version, the mobile game is much less difficult to operate, which can attract a large number of female users.

With the addition of sister paper, it will in turn promote the popularity of the game.

After all, men and women match, don't get tired of eating chicken!

"How is our mobile game being tested, and when will it be launched?" Zhang Yida asked again.

"In fact, the tests are almost complete, and they are ready to go online. However, Operation Wilderness has already been launched first, and we can't grab the first place.

I'd suggest that we do a roundup of the issues exposed by Wilderness Ops and then test our game.

The launch time may have to be delayed by a week to two weeks. ”

Zhang Yida nodded, "I agree, to make a high-quality game, you have to have such an attitude, be responsible for the players, and be responsible for the players' RMB." ”

Several program apes chuckled, they all knew that this Mr. Zhang couldn't rub sand in his eyes.

The PC version of PUBG has been so successful, but he still urges the Blue Hole not to relax and to extend the life of the game as much as possible.

How to extend it?

A considerable part of the money earned is invested in research and development, upgrading the game screen and exploring more gameplay modes.

In addition, there is zero tolerance for bugs and cheats. If you find a vulnerability, you can arrange for it to be fixed.

Plug-in, that's to see one by one, seal one!

Although Mr. Zhang doesn't understand game development, he seems to understand players very well.

There is also a reason why he was able to create such a big foundation from scratch. Several of the apes nodded secretly.

"I asked for the addition of the game ranking level, as well as one-click video sharing...... These little features have been added!"

Several program apes nodded, "Mr. Zhang, don't worry, it's all added, our game can definitely pull out the gap with the wilderness action." ”

Zhang Yida nodded with satisfaction, and after some encouragement, he was ready to end the meeting.

At this time, a Korean employee suddenly said, "President, I think this wilderness operation is too similar to our PUBG.

The gameplay, modes, and even props and chicken slogans are very similar. Should we sue him for infringement?

What qualifies this kind of pirated game to compete with our PUBG? All players must know that Wilderness Ops is a liar and a thief. ”

Several other Chinese employees looked at the South Koreans and were furious.

This Korean just loves to earn performance, and he usually pretends to be forced at work. Now in front of Mr. Zhang, he still has to be in the limelight.

"It's hard that the gameplay, the mode is not protected by copyright. If you really want to dig deeper, our PUBG is also suspected of plagiarizing H1Z1. ”

Zhang Yida sighed, it is basically impossible to restrain NetEase through this trick.

In his previous life, Blue Hole also sued NetEase for infringement in the United States, but the result was also unsuccessful.

In addition, he has also consulted with legal counsel, and this kind of thing is a mud in China.

NetEase and Zhonghe are both large companies, and there may be a lot of lawsuits, and finally there will be an out-of-court settlement.

"That's right, if I could sue it, CS wouldn't have let CF stumble for so many years. Chinese employees who are well aware of the national situation also spoke.

The Korean staff was a little disappointed, such a good suggestion, I thought I would get a compliment from the president, but nothing.

Zhang Yida looked at the Korean employees and said with a smile: "Although your suggestion cannot be adopted, the performance of enthusiastic speech is still very commendable."

Everyone should learn more from Jin Xiaozhong!"

Jin Xiaozhong's face turned red with excitement, I didn't expect the president to remember my name, it's really an honor.

Zhang Yida generally can't remember the names of several employees, but there is no way, who is called Jin Xiaozhong, this name is impressive.

Several Chinese employees, although somewhat unconvinced, nodded their heads and answered "yes".

Jin Xiaozhong's suggestion gave Zhang Yida a sudden inspiration, and it is inconvenient to tell these game developers specifically.

......

Two weeks later, the PUBG mobile game was officially launched.

Shake Vision, Kuaishou, Station B, Rocket Video, Panda Live and other major platforms are overwhelmingly advertisements.

A large number of PUBG fans have been waiting for a long time, and they downloaded the APP as soon as possible to experience the game.

These people obviously know the relationship between the Blue Hole and Zhonghe. In their opinion, this is a pure-blooded chicken, not a copycat version of the outside.

Thanks to Zhang Yida's blessing, the PC version of PUBG does not have as many bugs and plug-ins in the previous life, and the user reputation is much better.

Therefore, for the brand of Blue Hole, countless users came here.

Due to the blocking of QQ and WeChat, users can only choose to authorize and register their accounts on several major platforms such as Touronghui, Doushi, and Kuaishou.

As soon as you enter the game, the clear picture texture and smooth game page will conquer the user at once.

This stepping horse is a boutique game company, what is NetEase engaged in.

Users who have experienced Wilderness Action immediately feel the difference between the two games.

There are also users who found a button with a "camera" symbol in the upper right corner, and when they clicked it, it was actually a video.

After the video is finished, you can actually share the video file to a video editing software called "Jianying".

After carefully trimming the video in Jianying, you can share it to multiple platforms such as Shake Vision, Kuaishou, and Station B with one click.

It's so easy to use that a lot of users have started sharing great videos of themselves in the game.

Landing guns, blocking bridges, speeding pursuits, ambushes and snipers...... Various game clips have appeared in Zhonghe Group's short videos and live broadcast products.

Many users, including women, are asking the publisher of the video, what is this game called, and where can I download it?

Platforms such as Doushi, Kuaishou, and Station B are also very intimate to hang a big game advertisement on the homepage, including a game download jump link.

Zhonghe Group has mobilized all its resources to help PUBG promote and divert traffic.

The effect, of course, is very good.

At this moment, Penguin and NetEase couldn't sit still.