Chapter 311: Gao Ling, the Industrial Integrator
"Uh...... Mr. Liu, Dogford is my father's company, and he is not even willing to open up financing, so he should be reluctant to sell the company.
And he's also old, what can he do if he sells the company?
There is a factory, and he feels that his life is a little more exciting. Without the factory, playing chess and fishing in the park every day, and entering the state of old age in advance, he will definitely not be able to adapt to it.
As for Petra.com, it's a company I founded myself. The company was founded to help my father sell dog food.
But later, with the entry of capital, Peite.com has extended from a single pet e-commerce business to a chain of pet hospitals.
If you want to open up the domestic pet food online sales market, Pete can provide some help. ”
Although Zhang Yida didn't say anything to refuse, Liu Yonghao also understood his attitude.
So Liu Yonghao was not reluctant, and said with a smile: "Then the online sales of sincere pets will be entrusted to you." You don't want to work hard, do you?"
"Absolutely not!"
Zhang Yida said with a resolute face: "We will treat all suppliers and customers equally. ”
After Liu Yonghao heard this, he didn't take it seriously with a smile. It's a human being, and they will be separated from each other. He didn't believe that Zhang Yida would abandon his father's Dogfud and promote his "sincere pet".
At the same time, he will not hand over all the online sales authorization to Peter.com, Taobao, Tmall, Goudong and other platforms, they will also operate themselves.
Businessmen will consider problems from the perspective of maximizing profits.
......
Beijing, in a golf club.
"Mr. Zhang, if I'm not mistaken, this is the first time you've asked me out. ”
Zhang Sanshi swung off in style, and the golf ball flew to the far green area.
"Dating you?"
Zhang Yida was a little stunned, he remembered that in his previous life, the rumors of Zhang Sanshi and a certain actor surnamed Peng coming out were in an uproar.
Although someone later explained it like this: Zhang Sanshi and his friends said that the actor surnamed Peng was going to be his LP, which was misunderstood as a "wife", but in fact he was a fund investor.
"I was too busy before, but now that many companies are in the middle and late stages, I can take a break from my busy schedule. ”
Zhang Sanshi smiled and nodded, "There are so many companies, and you can have fun."
This man has to die more than people, and he has to throw away goods compared to goods!
Your slowest growing company, Dogfud, is quite a successful company from the outside.
In particular, the founder is only 21 years old.
If I had a company like Dogford at the age of 21, I don't know what I would be happy about?"
"It's not such an exaggeration, there are countless examples of a company of Dogford's size, with founders in their 20s. ”
Zhang Yida felt that if he only had one Dogford company, he would be excellent in society at most, and there was nothing worth bragging about.
"In his early 20s, he founded a company with tens of millions of profits, who can you tell me?" Zhang Sanshi stopped and motioned to Zhang Yida to tell him about it.
"Just talk about it, it's like a cow's hair. ”
Zhang Yida thought for a while and said: "Shentong Nie Tengfei, self-made at the age of 20, died at the age of 25, hundreds of billions of assets finally belonged to his eldest brother, and even his 22-year-old wife married the driver......
Focus Media Jiang Nanchun founded an advertising company at the age of 20, and in 1993, the company's revenue was 4 million, and Jiang Nanchun's revenue was 1.5 million......
There are also Mr. Tianqiao and Shi Da Idler, both of whom became famous in their twenties.
There are more abroad, so I won't list them one by one. ”
Zhang Sanshi shook his head and smiled, "Of the four people you listed, the first one is really powerful, but he left too early, so I won't comment."
The last three collapsed in the middle of their careers. And when Mr. Tianqiao and Shi Da Idler succeeded, they were basically twenty-eight or nineteen years old.
Before the age of thirty, it was too difficult to succeed in your career. Even if you have good luck, you lack the ability and mentality to protect your career and wealth. ”
"So, I'm very interested in you. ”
Zhang Sanshi's words made Zhang Yida's scalp tingle, can't we talk well?
"I found that the wealth you have cashed out many times is not used to buy material things, but is reinvested.
At this point, you already have the ability and mindset to protect your wealth.
Of course, the guardianship I am referring to here is relative. It's another matter if the investment fails. ”
Zhang Yida smiled, Zhang Sanshi's comments were still in place.
It seems that he bought a villa of 300 million yuan in the place where he spent the most materially, as well as a live horse of tens of millions, and a dead horse of several million.
It's not that you can't spend money when you start a successful business, you can spend money, but the entrepreneurial mentality needs to be maintained.
The mentality collapses, the mind goes astray, the people are relaxed, and the company is not far from going downhill.
Of course, if an enterprise establishes a very good succession mechanism, it is also possible that it can still develop in an orderly manner without the founder.
However, it is generally successful to start a business in their twenties, and the company has only been established for a few years, so there is no succession mechanism.
The founder is the soul of the company, and when the founders are lax, it is normal for the company to be "infected".
Zhang Sanshi swung lightly, and the golf ball went into the hole and hit a birdie.
It can be seen that he often plays golf and is very skilled.
"Beautiful!" Zhang Yida applauded on the side.
"Yida, let's talk about today's business!"
Zhang Sanshi didn't think that Zhang Yida asked him to play golf today just for entertainment, and obviously had something to talk to him about.
"Let's talk about the pet market!"
Zhang Sanshi knew that Zhang Yida must have other plans, but now that he looks at it, it is true.
"Okay!" Zhang Sanshi agreed very happily, and he also wanted to talk to Zhang Yida about it.
"There are currently more than 20 pet hospitals in operation, and I want Petra to conduct a round of financing.
All the funds raised were invested in the establishment and acquisition and integration of pet hospitals. ”
After speaking, Zhang Yida looked at Zhang Sanshi and wanted to hear his point of view.
"That's a good thing! I'm very supportive! It's long overdue. ”
Zhang Sanshi said with a smile: "If there is a lack of funds, Gaoling Capital can lead or follow the investment." ”
Zhang Yida waved his hand, "There is no shortage of funds and investors, and Ruixiang intends to launch a pet PE M&A fund with Peite.com." ”
When Zhang Sanshi heard this, he was very surprised and asked Zhang Yida: "Isn't Ruixiang only focusing on investment in the Internet and financial industries?"
Why is it that the pet field is mixed with a kick? It's a bit ......."
Zhang Sanshi realized that he was a little out of shape, and said with a smile: "I mean it's a bit surprising. ”
"Some time ago, Gao Ling acquired a German company dealing in cat litter and pet food, called Gimborn, which translates into Chinese to Junbao, right?"
Zhang Sanshi was a little vigilant, and said with a smile: "Yida, you know our investment trends very well!"
"Gaoling Capital wants to integrate the pet economy and cultivate a super unicorn?"
Zhang Sanshi didn't answer, and Zhang Yida's words hit his heart.
Different from general VC funds, Gao Ling does PE work and likes to invest in mature enterprises the most.
Gaoling, on the other hand, is difficult to find benchmark funds in the world.
Why?
General VC and PE like financial investment, while Gaoling likes heavy positions.
When Goudong was valued at $1 billion, Big Hadron only needed $75 million in financing.
Zhang Sanshi insisted on giving Da Hadron $300 million, either not investing or accepting a large amount of financing from him.
In the end, the big hadron compromised, and the $300 million invested by Gaoling Capital became $3.9 billion in four years.
Before investing in Goudong, Zhang Sanshi basically did not have much reputation in the investment circle, and was relatively low-key, because he mainly invested in companies that had been listed in the secondary market.
Zhang Sanshi often said that his belief in "value investing" was influenced by his Yale teacher, Swenson.
Swenson is also a great man, along with Warren Buffett, who specializes in managing the endowment funds received by Yale University.
Most of the operating funds of the top universities in the United States come from donations from the rich, and these funds cannot be deposited in the bank, which is too much of a loss.
Swenson is the Chief Investment Officer who manages and adds value to the school's endowment.
He was very optimistic about his Chinese disciple Zhang Sanshi, so he still invested Zhang Sanshi 20 million US dollars when others were not optimistic.
In 2005, Zhang Sanshi returned to China, founded Gaoling Capital, and used most of the $20 million to buy Penguin stocks, which had just been listed in Hong Kong.
Therefore, Zhang Sanshi's investment style is like this, and he likes heavy positions very much.
Many people feel that his investment style is too dangerous and completely violates the principle of "investment diversification".
But from another investment perspective, it's also about maximizing profits.
However, Zhang Sanshi has vision, and the company with heavy positions has been successful repeatedly, so he has become a PE boss, and others have gone to the rooftop.
"Yes, we want to do industrial consolidation in the pet market. ”
Zhang Sanshi admitted it very frankly, then looked at Zhang Yida and asked, "Ruixiang also wants to support Pete to integrate the pet industry?"
Zhang Yida shook his head and said with a smile: "Compared with money, we can't compare to Gaoling." I mean, Ruixiang and Peter.com, as well as Gaoling, can carry out more in-depth cooperation.
Peter.com is the industry integrator in front of the scene, and Ruixiang and Gaoling are the fund providers behind it. ”
"Why does it have to be Pate.com? The Gaoling family can do these things too. ”
Zhang Yida said with a smile: "Because harmony is mutually beneficial, Ruixiang and Petenet are also doing similar things to Gaoling."
We have worked together to avoid unnecessary losses and accelerate the speed of industrial integration. ”
Zhang Sanshi smiled: "Your idea is quite good. You have resigned from your position at Ruixiang and joined Pate Net, and I can agree to your offer. ”
"I'm afraid it's a bit difficult. After all, Gaoling is a financial institution, a financial institution with the purpose of making money.
My proposal can make this money faster and more stable. ”
"Yida, are you threatening me?" Zhang Sanshi looked at Zhang Yida with blazing eyes.
Zhang Yida said with a smile: "I don't dare to threaten a PE boss who is in charge of $30 billion."
Gaoling wants to integrate the pet market, and we don't want to give up. Although we don't have so much money, we still have one or two things to do in entrepreneurship. ”
"Yes, but Gaoling wants a 51% stake!"
"Up to 49 percent. ”
Zhang Sanshi shook his head, "This goes against our investment philosophy, we want to be an industrial integrator, not a financial investor." ”
"Pette.com can help Gaoling earn ample returns, in fact, we are not slow to develop. ”
Zhang Sanshi smiled, "That's because there are no powerful snipers in this market, and you haven't seen the power brought by capital." ”