In 2007, Duan Meilong, who was less than a year old, decided to start his own business. He successively established Hebei Gaobi Building Equipment Sales Co., Ltd. and Hebei Gaobi Building Equipment Installation Co., Ltd. The company's business has expanded from the initial elevator sales to elevator installation, maintenance and transformation, building equipment installation and sales, industrial manufacturing and other fields. "Gaobi" has also become a resounding brand in the elevator market in Hebei. In 2011, the company's elevator sales exceeded 100 million yuan, and nearly 500 elevators were installed and maintained every year.

From a wage earner to a successful person's entrepreneurial story, this is just the first step in entrepreneurship, and he has also entered the emerging industry of underground parking lots. In 2011, Duan Meilong registered and established Crown Heavy Industry Co., Ltd., planning to invest 19 billion yuan in Shanxi to build an automobile industrial park in Shanxi. At present, the first phase of the park's three-dimensional parking equipment and car van trailer has started, and it is planned to be completed and put into operation next year.

From a wage earner to a successful entrepreneur, Duan Meilong only took more than 10 years, and he won the honorary title of "100 Outstanding Jin Businessmen" for two consecutive years, becoming a new generation of Jin businessmen. He said, I'm not a successful person, just starting out, I admire Shanxi fellow Guo Taiming the most, to be like him, start from a screw.

From dropping out of high school to wander in Beijing, to selling the original literary website he founded for millions of yuan, Xie Penghui's struggle looks more like a realistic version of the history of Diaosi's counterattack.

He started as a printer in the imperial capital

In 2007, Xie Penghui, who dropped out of high school, came to Beijing with a dream of a big city. In order to survive, he went to a printing factory on the outskirts of the city to work as a printing worker, and his monthly salary of 500 yuan was all his income.

Soon after, a document in Beijing on the establishment of a minimum income standard for migrant workers raised Xie Penghui's income to 700 yuan.

A few months later, with the 2,000 yuan earned by part-time work, he resigned and left the factory, although he had the dream of starting a business, but he did not think about the direction, so for more than a month after that, every day in the Internet café to inquire about entrepreneurial information, hungry to buy a box of 5 yuan instant noodles, sleepy to sleep in the Internet café.

This kind of life did not last long, Xie Penghui suddenly found that the project had not been found, but there was not much left of the 2,000 yuan.

What it's like to eat, sleep and pick up trash in the park

In the blink of an eye, the Chinese New Year is approaching. Xie Penghui, who was penniless, felt that he had no face to return to his hometown at this time, so in the winter of that year, on a park bench, he spent a lonely and helpless 19 years old.

Recalling this past, he is still full of emotion. From November 2007, when he quit his job at the factory, to March 2008, he wandered in a park in Qinghe Xiaoying, going to the park's public toilet to drink water when he was hungry. Sometimes he wished he had just slept like that.

There are all kinds of people in the park every day, and there is an old man who begs to leave a deep impression on Xie Penghui. In the beginning, the old man put a bowl beside him every day to beg, but at the end of the day, there were not many people who actually gave the old man money. One day, he suddenly found that the old man begging was gone, and after a turn in the park, he found that the old man was holding a broken schoolbag and picking up a drink bottle in the trash, and after a few days, he found that the old man was carrying a pack of newspapers to sell at the station with the schoolbag that picked up the drink bottle, Xie Penghui found that when she was begging at the station, people were not willing to give even a few cents, but when she took the newspaper to sell, everyone did not reject it. When he saw all this, Xie Penghui was deeply touched, he felt that he was not yet 20 years old, and he couldn't just keep being decadent.

Later, he asked a scrap collector and learned from the hawker that a drink bottle could be sold for more than 1 cent, so he decided on the spot that he couldn't be so decadent anymore. The next day, he started this "business". From earning a few dollars a day to hundreds of dollars. From eating only one or two white steamed buns a day to going to a restaurant to eat noodles. to living in a basement, buying decent clothes, and picking up garbage The "business" is also becoming more and more prosperous.

From garbage vendors to literary publishers

In March 2008, passing by a café while picking up garbage, Xie Penghui saw an "acquaintance", who was Mr. Zhen, the president of a publishing company whom he had met in the printing house. In order to better survive and have the opportunity to realize his dreams, he stepped forward to talk, explained his situation and ideas to Mr. Zhen, and hoped to seek an opportunity to work in the company.

In the publishing company, Xie Penghui started from doing odd jobs to dealing with some of the company's computer problems, although the work seemed boring, but he understood that this was his only opportunity, so every day in his spare time, Xie Penghui and other colleagues in the company would ask some professional knowledge about editing, publishing and marketing planning. After working for nearly a year, the rise of digital reading made Xie Penghui seem to see an opportunity, so in his spare time, he registered a domain name and website, and established the August Ju Novel Network.

Xie Penghui's idea of founding August House is very simple, to build a comprehensive online literary platform, users, authors, and publishers can freely find what they need, because they are backed by publishing companies, so they also want to do some original literary competitions, and the award-winning works can be published. He didn't hire anyone, so he found a technician on the Internet, and poured his August home whenever he had time.

"As soon as I did it, I realized that it wasn't like that at all. Xie Penghui said, "I really can't support it." At that time, he only had a salary of more than 1,000 yuan a month, and the monthly server rent was 600 yuan. A year after the opening of the house, he quit his job and founded his first company at the age of 21. Begin to think about how to support yourself and August House.

Another opportunity that Xie Penghui saw during this period was that many e-reading terminals were buying copyrights, and it was not difficult to find copyrights with the large number of industry resources he had accumulated during his time working in publishing companies. The client found the work he wanted in August Ju and then purchased the copyright through him. So Xie Penghui temporarily closed the August House and concentrated on the copyright business, because "if there is no business model to survive, it will definitely die".

In 2010, the copyright intermediary business was no longer hot, Xie Penghui keenly discovered this crisis, and quickly built August House again, using the copyright and authors accumulated during this time to make an online e-reading platform.

This business model has been cultivated by the market so well established that many users are now accustomed to paying for e-books. Xie Penghui has carried out a comprehensive revision of the reopened August House, and the web page structure will be more in line with the reading habits of users.

At this time, there was already a small team of three or four people, in August Ju operated to 2013, the website developed to a bottleneck, Xie Penghui tried various methods to break through, the final conclusion is that there must be a large capital, otherwise it is difficult to expand the scale, it was the hot period of the mobile reading market, he looked for a lot of partners and investors, but finally sold the website to a mobile reading team that had just come out of the publishing house for more than 3 million yuan. Just sold the project that he had worked hard for several years, although he was reluctant but also impatient.

Perhaps in today's view, more than 3 million yuan may be less than the amount of a round of financing for an entrepreneur, but for Xie Penghui, who only has a high school education, he came to Beijing penniless and then lived on the streets. After several years of hard work, it has finally paid off.

Touch the net again and make real food - agricultural products

However, in the past few years of struggle, Xie Penghui found that the body has been alarmed many times, he thought of the environmental changes and food safety problems in the past few years, he began to calm down and think, in this process to see the most is the food safety problems reported by the major media, and to solve this problem must be grasped from the source, after careful consideration, determined to enter agriculture, grasp the source of food, solve the problem of disease from the mouth, in combination with their own accumulation and operation experience in the Internet over the years, right!

Xie Penghui believes that the e-commerce channel lacks an Internet-based agricultural product brand based on user thinking, while traditional agricultural enterprises lack an in-depth understanding of e-commerce and e-commerce omni-channel docking. So he chose two business directions in parallel, brand incubation and e-commerce services.

At present, the incubation brands include Bingdi Daofu (rice brand), Jianguo Chief (nut brand), Wucai Sugu (five grains brand), etc., and the operating brand Youpinyu (jujube Tmall store), etc., so that they can find high-quality products from the source, and then to brand naming, positioning, packaging design to finished products and then to omni-channel operation and marketing. This ensures the quality and traceability of the product.

In terms of e-commerce services, it is mainly to help traditional agricultural enterprises realize the omni-channel docking of e-commerce, so as to realize the company's value and quickly increase the company's turnover. Because of his previous experience, Xie Penghui is very sensitive to the healthy development of the company's finance and business. As for the channel, in Xie Penghui's words, why can't we do e-commerce channels like we used to do traditional channels?

In Xie Penghui's own words: "When you are young, you have to toss more." In this era of rapid development, if we have no background and can't fight for our father, we can only work hard and be diligent enough. ”