Shanghai.

When He Xiao walked into Lejia Building again, everyone's eyes looked at him differently.

Whether it's the front desk lady, or the producer of the film and television department next door, a newly signed artist, or the manager of a certain department...... Almost all of them have a deep sense of unbelief.

Because this is the entire entertainment industry, the first artist who does not need to rely on the company's marketing to build momentum and become famous abroad!

He did not rely on bad means such as lace news to win, but completely relied on hard power to establish himself internationally in a competition with the highest level of art in the world.

This makes many old artists who have debuted for many years envy him.

It is too rare for Chinese stars to be able to open overseas markets, and it is a jaw-dropping miracle that He Xiao can do this.

"Brother Xiao, good. ”

Walking into the elevator, the colleagues who were preparing to go upstairs greeted He Xiao politely.

He Xiao knew him, an executive of Lejia's marketing department, who was quite powerful in the company, and he was in charge of a lot of things, and he used to greet him when he saw him, but he was far less attentive than now.

This kind of attitude has only been seen in first-line stars, and now He Xiao has also experienced it.

After all, no matter what, He Xiao is now also a popular sweetheart of the company, and from the perspective of popularity, he is also a proper quasi-first-line star.

And this is only a year since He Xiao participated in the debut of "The Voice of Dreams".

This is the case in the era of the Internet with developed information, whether it is an overnight popularity or an overnight rich, it can be easily realized, and it is no longer a dream.

It took He Xiao a year to grow from an unknown bar drummer to a well-known musician at home and abroad.

The elevator went up steadily, and the eighth floor arrived.

This is where the post-production of Lejia's music department is located, and his MVs and recorded songs have been produced, and boxes of brand-new albums are stacked in the corner.

If you grab a stack, you will find that the other side of the shiny disc has been printed, with the photos of He Xiao and the words "Greatness in the Ordinary" already printed.

Lejia's production efficiency is still okay, and after He Xiao determined the name of the album, it only took 24 hours to print it.

This may also have something to do with the small number of discs, after all, times are different.

After the era of column records, film, cassette tapes, and CDs, the music industry has ushered in a new digital era.

This means that fans can enjoy the music feast like an album without leaving home, and only need to download genuine music from authorized websites through the Internet.

It can be said that digital albums are the future trend of the industry, and discs will be largely eliminated, and even optical drives are no longer installed on computers.

Therefore, due to the general environment, the demand for physical albums is not high, and the groups who are willing to pay are really hardcore fans who will come to buy them, except for fans who love to collect.

And die-hard fans don't buy CDs because they like them, but around them.

Now that major music companies have launched events, physical albums are not the most attractive place, merchandise and autographs are the root of mobilizing fans' willingness to pay.

For example, if you buy an album, you will get a single poster, and if you buy 50 copies, you will get an autographed photo.

This is also a helpless move, if you don't do marketing like this, the physical album is too difficult to sell.

Lejia didn't make too many CDs this time, except for some that will be released at the press conference, and the rest are all sold through online shopping channels.

"The press conference has been set up for you, and the media are in contact with the largest newspaper at the moment, and it will be held the day after tomorrow. ”

Seeing He Xiao walk into the scene, Yu Xiao, who was checking the CD workmanship, immediately said to him, as always vigorous and resolute.

"I'm sorry Brother Yu, I'll invite you to dinner tonight, let's have a whole meal. ”

He Xiao nodded first, then pulled a disc from the table and put it into the optical drive on the computer next to him, and selected the file to play.

A MV video suddenly appeared in front of everyone's eyes, it was "Old Boy".

"Forget about eating, I still have a party tonight. ”

Yu Xiao rejected He Xiao's meal offer, then glanced at the video twice and said, "It's a good shot." ”

"No, I took it in the rain. Looking at the MV picture of "Old Boy", He Xiao was inexplicably excited.

This is his first album and the first MV to be released, and it will be released online soon, and the sense of anticipation can't be suppressed at all.

There are many firsts in a person's life that are worth remembering, because there are some things that only the feeling of the first time is memorable, which can make the cells of the whole body active, and the mood will rise and fall with it.

And once the number of times increases, it will become an old fritter, and you will never find the first throbbing again.

After chatting with Yu Xiao for a few more words, the minister of the artist's economic department left the company in a hurry, and he didn't know what he was busy with.

He Xiao asked for an album from the staff, planning to collect it as a souvenir, and turned around to press a CD-ROM drive at home.

When I boarded the elevator from the eighth floor, I smelled an intoxicating fragrance as soon as I entered.

When he looked up, he saw a shadow standing coldly in the elevator, with large burgundy waves pouring over his shoulders, a pair of brown sunglasses on the bridge of his nose, and his hands on his waist in a daze.

"Sister Ya, I haven't seen you for a long time, and you've come to the company too. ”

He Xiao greeted the person in front of him unexpectedly.

"Hmm......" Zhang Ya responded lazily like a kitten, and then the two people in the elevator fell into a mysterious silence.

After a long time, Zhang Ya coughed lightly and said slowly: "My contract is about to expire." ”

"Huh?" He Xiao was stunned, never expecting to suddenly hear such a bombshell news.

Then he hurriedly asked, "Then will the contract be renewed?" What did Minister Yu say?"

"Not renewing the contract. ”

I saw Zhang Ya shaking her head, "Several brokerage companies have sent me invitations, but I am not interested, and I plan to take a break for a while." ”

He Xiao glanced at her sideways and opened his mouth, but he didn't know what to say.

The news that the popular diva Zhang Ya terminated Lejia's contract is undoubtedly a bombshell in the circle, and it will also be a huge loss for Lejia.

And leaving the agency is equivalent to having no resources in the circle, and the artist's exposure will drop significantly, which is almost a fatal blow to the artist.

Maybe only a diva like Zhang Ya dares to play like this, and a young chick like He Xiao, whose career has just started, would never dare to come to such a scene.

Ding-dong.

Elevator to the ground floor.

Zhang Ya's little assistant waited in front of the door for a long time, and when she saw Zhang Ya, she immediately greeted her with red eyes, and seemed to know the news that Zhang Ya was going to leave Lejia.

Le Jia lost a diva-level artist, and he will inevitably want to dig out a star of the same status from elsewhere, or cultivate one himself.

If it's the former, there's nothing to say, but if it's the latter...... There is a good chance that this candidate will fall to him.

Zhang Ya whispered to the assistant and left the company, He Xiao stood in front of the door and stopped for a while, and then got into Shi Da Hammer's car and returned to the hotel.

And just when He Xiao was thinking about how to move Lejia's next move, the company's publicity team was not idle, and had already started the first round of network-wide bombing.

He Xiao's first album "Greatness in the Ordinary" has been promoted on major social networking sites, and at 6 o'clock in the afternoon, the pre-sale channel is also fully opened!