In the end, Huang Xiaofeng agreed to continue to work under Zhang Yida for a few years, until Green was successfully listed.

Zhang Yida was overjoyed, and he really didn't see the wrong person.

Because Green is far away in the United States, except for one or two key departments, the other management positions are all foreigners.

If this continues for a long time, it is difficult to say whether it will become an independent small kingdom.

And Huang Xiaofeng has been operating Huimin Bicycle for many years, has experience, ability, and has known each other for two or three years.

As for the position, Zhang Yida is also thinking about it, and it is definitely not appropriate to give the position of CEO all of a sudden.

Not to mention that the current CEO Howard is not doing badly, a rash change of CEO will also cause a shock to the company.

And Huang Xiaofeng is not familiar with the European and American markets, and suddenly ascended to a high position, and he can't say that Howard has done well.

It's not appropriate to give a low position, no matter how Huang Xiaofeng says it, he is also the CEO of a multi-billion dollar unicorn company.

And the position is low, and it can't play a role in restraining Howard.

After thinking about it, Zhang Yida decided to make Huang Xiaofeng president, a position that is only lower than Howard as CEO, and it will not seem too abrupt.

......

"Who asked you to raise the interest on user loans without permission?"

A middle-aged man in a suit and a majestic man walked down from the Rolls-Royce, followed by two men in suits and black sunglasses standing with their hands in their hands.

President...... There are too many people applying for Yimin Loan. We can only raise the interest rate and reduce the loan. ”

Holding the folder, a woman dressed in an OL costume stood on the side of the road, bowed her head and said timidly.

"Change it back for me immediately, and reduce the interest rate on user borrowing to the lowest daily interest rate of 2/10,000. ”

A middle-aged man with a serious demeanor and a compassionate look.

"In addition, the quota will be increased to a maximum of 200,000 yuan ......"

"Huh?" the female secretary was very surprised, looking very embarrassed, "but ......"

"Nothing, do it right away. ”

The middle-aged man waved his hand and said in a non-negotiable tone.

When Xiao Gang swiped this short video, he laughed happily.

The acting skills are very low, and they can be called amateurs, mainly because the dialogue is too unreliable.

How can there be such a good president, and also reduce the interest of users.

He still figured out how to increase the quota, after all, the more money you lend, the more money you make.

However, Xiao Gang thought that this month's salary had been spent, and the landlord had urged the rent several times.

"Why don't you try ......?"

Xiao Gang clicked on the loan application ad at the bottom left of the video, filled in the registration information, and the page loaded the download page.

Following the prompt, Xiaogang downloaded the Yimin Loan APP.

ID card, credit card, mung bean credit score authorization...... The various processes went through it.

Then a female voice came from the mobile phone page, "Please blink and open your mouth......"

Xiao Gang did so and waited for the approval result.

Within two minutes, the results were in.

8,000 yuan was approved, and the interest was 8/10,000.

"Damn, it's ruthless, black shop!"

After scolding, Xiao Gang thought about the borrowed money that had been borrowed, and reluctantly clicked on the withdrawal.

He comforted himself and borrowed it for a month, with an interest of 6 yuan and 4 cents a day, and it was only 192 yuan a month, which was not high.

The daily interest rate of leeches borrowing is 5/10,000, and this Yimin loan is only 1.6 times of his.

At the same time, Zhang Yida also swiped this video.

"Lao Chen, why is the advertisement of Yimin Loan so low!"

Calling Chen Shaojie, Zhang Yida began to ask the teacher for the first sentence.

"Which advertisement? Yimin Loan is about to go public, and a large number of advertisements are being invested in performance.

I don't know which platform you are talking about, Mr. Zhang, advertisement?"

"Shake your eyes, that president, where did you invite the actors? ”

Chen Shaojie let out an "oh" and said with a smile: "Mr. Zhang, don't say it, the advertising effect of Shake is too good."

5 million yuan was displayed for a week, in exchange for more than 800,000 registered users, and more than 300,000 users were loaned.

Converted, the cost of a borrower is less than 20 yuan. This channel is also too good, we decided to renew the contract with Doushi for another year. ”

"Don't change the subject, I'm asking you about the ad copy. ”

Chen Shaojie said with a smile: "The main thing is that it is cheap, and the average endorsement of film and television stars is millions, tens of millions."

With this money, how good it is to use it for advertising, in exchange for hundreds of thousands of users.

And the general celebrities don't like to accept the endorsement of financial companies, and last year, the East Hongqiao Financial Thunder endorsed by Huang Sect Leader.

Many bitter masters left messages on Huang Sect Leader's Weibo, wanting to trouble him, saying that he endorsed the fraud platform and was not worthy of being a star.

There are also some users who let the baby accompany them for one night, and the matter is over.

The lending platform endorsed by the Yuquan brothers has repeatedly stepped on the red line and broken out various campus loan incidents.

Now the reputation of Internet financial management and borrowing is not very good, and few celebrities dare to accept endorsements.

Mr. Zhang, do you know how much money I spent on inviting this group of actors?

It's less than 50,000 yuan, and it's so cheap. ”

Zhang Yida frowned, "If you can't invite celebrities, forget it, and you don't have to ask them to endorse."

However, the connotation of your advertising is a little more exquisite!

For example, a young entrepreneur is cornered and the company is facing closure.

I borrowed all my friends and relatives, but I didn't get a penny.

At this time, Yimin Loan appeared.

The entrepreneurial youth successfully obtained a loan, the company came back to life, the NASDAQ rang the bell and went public, married Bai Fumei, and walked to the peak of life......"

Chen Shaojie was speechless for a while, this force is pretending to be too big!

The loan to get a listed company is a false advertisement and violates the advertising law.

"I didn't say that I have to copy my copy, I mean that the loan advertisement should be a little warmer and kinder, so as to deepen the impression of users and build word of mouth. ”

Chen Shaojie nodded, "Mr. Zhang, you have a point, but this effect is too slow."

You see how good the current advertising is, the interest, the amount, and the speed of lending are all described.

For users, this simple and crude approach works best.

It's too exquisite, but there is some unreality, high and low. ”

Zhang Yida didn't speak, Chen Shaojie thought that Zhang Yida was dissatisfied, and hurriedly added:

"Of course, we will also do the kind of delicate connotation advertising that Mr. Zhang said.

The advertising format will be diversified, shooting many different sets of short videos, and differentiating the advertising for different customer groups.

At present, the advertising platform of Doushi is still very rough, and the big data portrait of back-end customers is not perfect.

We'll have to test the waters with a generic version first. ”

Zhang Yida thought about it and thought it was too, how elegant can the users who borrowed your tens of millions of dollars be?

It's better to be down-to-earth advertising, the advertising words are simple and rude, and users can understand it at a glance.

"Okay, you can do it yourself! But there is one thing, you can't make false propaganda. ”

Chen Shaojie swore and promised, "Definitely not, Mr. Zhang, you can rest assured, I understand." ”

......

"It's been a few weeks since the black hole engine was launched, how is the effect?"

In response to Zhang Yida's question, Zhang Lan reported: "At present, it has attracted more than 100 large advertisers, and the amount of a single cooperation is more than one million yuan......

Zhang Yida nodded, and it is not surprising that as a short video platform with more than 100 million daily active users, it can attract so many companies to advertise.

"After all, large advertisers are limited, and the main focus of the Douyin advertising sales team is still on small and medium-sized enterprises. ”

Zhang Lan nodded, "At present, we have set up four major sales branches of Beijing, Shanghai Pengyang, and will cover all provincial capitals by the end of the year." ”

"How's the customer feedback?"

Zhang Lan said: "At present, Douyin has just started commercialization, and there is a traffic dividend period, and most customers are very satisfied, and they are still increasing their advertising budgets.

For small and medium-sized enterprises, the black hole engine is not perfect enough.

Currently, it supports targeting by region, age, gender, first activation time, Android version, iOS version, network, operator, mobile phone brand, etc., and does not support targeting such as APP behavior classification and interest classification for the time being. ”

"Hurry up, there is still a target of 10 billion revenue to be completed this year. ”

Zhang Lan nodded solemnly, she also understood the meaning behind the 10 billion revenue, which was related to the equity division of Zhonghe Group.

When Pindoduo merged with Doushi, one was burdened with GMV promises and the other was burdened with revenue commitments.

Whoever doesn't do it will have their valuation cut in a big bit.

If Doushi fails to fulfill its revenue commitment of 10 billion yuan, the shareholding ratio of the original shareholders, including the management, in Zhonghe Group will decrease.

Whether it is to compete for the group's resources or for her own interests, she has to go all out.

"By the way, Mr. Zhang, there is something I need to report to you. ”

Zhang Yida asked, "What's the matter?"

Zhang Lan said: "We found that the headline video is carrying the popular video of our jitter. ”

"Is this the case? Zhang Ming also has no tricks?"

Zhang Yida was startled at first, and then smiled: "Then have you thought of a countermeasure?"

"Suing them is also. In our country, copyright awareness is weak.

In recent years, although the fight against piracy has been intensified. But legislation and enforcement have always been slow. ”

Zhang Lan said with a smile: "Toutiao is also doing a chicken thief, many short videos are just highly similar, not exactly the same.

In other words, stealing the creativity of our popular video is reprocessed by the creator of the headline video. ”

"Well, it's harder to find their handle, and you can only condemn them from the moral high ground. ”

Zhang Lan answered, "Yes, I can only condemn it." I've got the PR team in action, and all the top creators of the stolen ideas will be cheering on the major media outlets. ”

......

A few days later, the internal Internet celebrities of Doushi collectively posted on Weibo.

They said that the short video they worked so hard to create was plagiarized.

It also calls on users to support the genuine version and resist "parasites".

Shake's PR team has publicized a number of media outlets, which have also carried in-depth reports.

They directly named and pointed out that many creators of Toutiao videos are not enterprising and have no originality.

As things fermented, more material was exposed.

A headline video creator named "Rabbit Obedient" posted a confession.

"I'm so sorry for the fans who have supported me for a long time, and I admit that most of my videos are plagiarized by the creator "Bunny Teeth"......

But I would like to say that this is all instructed and instructed by the staff of Toutiao Video......"