"I heard that you have a very good personal relationship with Mr. Shen Beipeng of Blackshirt Capital China and Mr. Huang Xin of the Magnesium Group.

Can you introduce you to these two for me?"

Lee Tae-hee's big eyes flashed with a light called "ambition", and as soon as Zhang Yida heard it, he knew what he was thinking.

OTA platform!

Before joining the venture capital industry, Shen was the co-founder of Ctrip.

After Ctrip's acquisition of Qunar, it firmly occupied the leading position in the market.

The wine and tourism business of the magnesium group is also very good and is very popular with users.

In the previous life, OYO's entry into the Chinese market was full of bags, and it was "blocked" by these two giants, blocking OYO's franchised hotels on their respective platforms.

OYO, who was so desperate for life, honestly paid the "protection fee" that it was only in exchange for a settlement between the two OTA giants that OYO was re-listed.

Zhang Yida took a deep look at Li Taixi, who has studied the Chinese market very deeply, and it seems that he has long been greedy.

"I can introduce you, but I don't participate in your specific negotiations. ”

Zhang Yida didn't want to wade into this muddy water, in his previous life, Ctrip launched Licheng, and Magnesium Group launched Light Stay, all of which ended up in independent hotels.

He just wanted to find a suitable opportunity now to sell his shares to Emperor Sun.

"That's so much appreciated. ”

Mr. Lee was very happy that he was willing to accept Mr. Zhang's private investment last year because he was interested in the latter's connections in China.

"It's just a trifle. I'm looking forward to the day when OYO becomes a super unicorn. ”

Lee Tae-hee said very confidently: "Don't worry! Your investment will definitely get a very good return." ”

......

Zhang Yida's global industrial inspection trip returned to China by plane.

However, instead of returning to the capital, he went to Pengcheng.

"Mr. Zhu, I'm glad to see you. ”

At the front desk of the company printed with the four big words "Transsion Holdings", Zhang Yida and a middle-aged man in his forties warmly shook hands.

Zhu Zhaojiang was a little confused, and just now the little sister at the front desk came to report that Ruixiang Zhang Yida, the chairman of the group, had come to visit.

Zhu Zhaojiang had heard of Zhang Yida's name and knew that the latter was an Internet upstart who had risen in the past two years.

His Ruixiang, together with Magnesium Group and Didi, is known as the three small giants of the mobile Internet, and compared with BAT, it has the title of "RMD".

Although I don't know why Zhang Yida came, I consider that the other party is a super-rich man and also owns a U.S. listed company.

Therefore, Zhu Zhaojiang also came to the front desk to greet Zhang Yida in person.

"Hello Mr. Zhang, it's better to be famous than to see it, you are younger and more handsome than on the Internet and TV. ”

Zhu Zhaojiang worked as a salesman when he was young, and his eloquence was also first-class.

Zhang Yida pursed his lips and smiled, he likes to deal with this kind of person who speaks well the most.

"Mr. Zhang, please inside. ”

Zhu Zhaojiang raised his hand and greeted Zhang Yida.

"Good. Zhang Yida turned his head and smiled at the young lady at the front desk of Transsion Holdings, "Thank you!"

The young lady at the front desk was so happy that if she hadn't taken care that the boss was here, she would have rushed up to ask for an autograph.

She "admires" Zhang Yida, and she wants to tell Zhang Yida:

I am your loyal fan, I ride a Huimin bicycle to and from work every day, go shopping in Pindodo, play Doushi after work, and still invest in Ronghui to buy funds, and also buy P2P financial management of Yimin Wangjin......

Zhang Yida and his entourage followed Zhu Zhaojiang into the conference room, and the latter beckoned Zhang Yida and his entourage to sit down, and asked the secretary to make a few cups of coffee and bring them in.

"Mr. Zhu, I took the liberty to visit today to represent Ruixiang Group to invest in Transsion Holdings. ”

Zhang Yida didn't play with other vain heads, and said straight to the point.

is similar to what Zhu Zhaojiang expected, Zhang Yida and he don't know each other, they have no personal relationship, and they must have come to Transsion Holding Company for official business.

But Zhang Yida's "investment" still surprised him a little, and he said with a smile: "Transsion has a bad reputation in the industry, why do you take a fancy to us, Mr. Zhang?"

Looking at Zhu Zhaojiang's curious eyes, Zhang Yida said lightly: "Transsion Mobile is still very famous in the African market, and it is a very good mobile phone company, which is worth investing in." ”

Zhang Yida's praise from this young man made Zhu Zhaojiang very satisfied, although his Transsion mobile phone is not well-known in China, but in the distant "African", it is a well-known brand-name product.

"Transsion mobile phones are a little famous in Africa, but Mr. Zhang, you personally came out, which really surprised me. ”

Zhang Yida knew that this person was knocking on the side and wanted to find out the investment motive of Ming Ruixiang, so he said very frankly: "Ruixiang Group wants to enter the African Internet financial market, and we want to carry out some close cooperation with Transsion. ”

Zhu Zhaojiang was a little surprised when he saw that Zhang Yida had expressed his intention so quickly, and asked with a smile: "Is it mobile payment?"

"Mobile payment is only the first step, and more financial services will be developed in the future.

At present, Ruixiang has entered five countries, including India, Indonesia, Singapore, Japan and South Korea.

Africa is our next target. ”

Zhang Yida had a confident smile on his face, he looked at Zhu Zhaojiang and explained his strategic intentions.

After listening to it, Zhu Zhaojiang was also shocked by Zhang Yida's "grand blueprint", and he asked: "Mr. Zhang, do you want to make mobile payment all over the world?"

"Of course. Zhang Yida said lightly, "However, it depends on the policies and laws and regulations of various countries." If conditions permit, Ruixiang is willing to enter more countries and regions. ”

"Okay, since Mr. Zhang is so honest, then I'll be a little more cheerful. ”

Zhu Zhaojiang asked again: "Mr. Zhang, how much do you value our Transsion Holdings? In addition, how many shares do you need to release?"

"This, I need Mr. Zhu to give you a detailed introduction to your company's operating and financial data. ”

Zhu Zhaojiang instructed the secretary to take the financial reports for the 14 and 15 years, handed them to Zhang Yida, and introduced:

"We shipped 46 million units in 2014 and 50 million units in 2015.

We occupy about 30% of the market share of the African mobile phone market, and the unit price of the products sold in the African market is about 500 yuan, of which feature phones account for about 60% ......"

Zhang Yida took a closer look at the financial report, which read:

14-year revenue of 5.52 billion yuan, net profit of 36.6 million yuan;

The operating income in 15 years was 7.457 billion yuan and the net profit was 57.96 million yuan;

The total assets were 4.74 billion yuan and the net assets were 1.438 billion yuan.

Zhang Yida said: "The valuation of the electronics industry is generally 30-40 times PE, let's take 40 times the valuation of Transsion, 40 times 57.96 million, how about the pre-investment valuation of 2.318 billion?"

Zhu Zhaojiang was silent for a while, shook his head and said:

"Transsion has maintained a compound growth rate of more than 40% in revenue, and we expect shipments to reach more than 80 million units in 16 years, with revenue exceeding 10 billion yuan and net profit exceeding 80 million yuan.

According to 40 times PE, I can accept the valuation of 3.2 billion yuan. ”

Zhang Yida frowned, and his valuation suddenly rose by nearly 900 million yuan.

Considering the market value of Transsion listed in the previous life of more than 40 billion yuan, as well as its leading position in the African market, Zhang Yida decided to agree.

However, you have to make conditions with him. Zhang Yida added: "I can agree with this valuation, but I want 30% of the shares." ”

"No", Zhu Zhaojiang shook his head again and again, "At most 20% of the shares, we don't need too much money." ”

Zhang Yida frowned and said: "Although Transsion is currently calling for wind and rain in the African market, when manufacturers such as Huawei, Rice, and OV come to their senses and begin to pay attention to the African low-end machine market, it will be difficult to say who will die." ”

Zhu Zhaojiang is not angry, compared with these mobile phone manufacturers that Zhang Yida said, Transsion is indeed like a ragtag army, but Transsion also has its own advantages.

He said: "They are all making mid-to-high-end mobile phones, who wants to go to Africa to earn this hard-earned money?"

Even if they enter the African market, I am not afraid.

Transsion was founded in 2006, and since its inception, we have been targeting the African market.

Now it has been deeply cultivated in the African market for 9 years, from product research and development, publicity, channels to after-sales, all in Africa.

Even, we have our own mobile phone production plant in Africa.

In terms of cost, we are not afraid of any mobile phone manufacturer at all. The economic level and people's income level in Africa are determined, and this is the world of low-end smart phones and feature phones. ”

Zhu Zhaojiang is very confident, he has formed an indissoluble bond with mobile phones since he entered the sales of Bird mobile phone dry BP machine in the 90s.

Bird mobile phone used to be the first domestic brand, the industry leader, just like the advertising slogan - Bird mobile phone, the fighter in the mobile phone.

Later, when the fighter plane crashed, he was unwilling to serve as the executive vice premier of Bird Mobile Phones, and founded today's Transsion Mobile with several colleagues.

Over the years, he has been holding his breath in his heart, wanting to revive the glory of Bird mobile phones.

Speaking of which, he used to be the executive vice president of Bird Mobile Phones, and he is still a big man in the industry.

But now, in China, the overwhelming advertisements of birch, rice, and OV have long overshadowed his limelight, who remembers who he is Zhu Zhaojiang?

Although Transsion mobile phone is known as the "king of Africa", to put it bluntly, it is a "wild land" that Apple, Samsung and the four major domestic manufacturers look down on.

It is also the selling point of Transsion mobile phones, feature phones, low-end smart phones. In terms of making money, the domestic market, the European and American markets, that is the real golden treasure.

"At present, domestic manufacturers, Samsung, and Apple are all seizing the incremental market.

Once the incremental market is carved up and enters the stock market stage, they will definitely be interested in the African market.

I suggest that Transsion should pay more attention to technology research and development to improve its own moat.

I see that Transsion's annual R&D investment only accounts for 3% of revenue, and it is not even less than 2 o'clock, and it invests one or two hundred million yuan in R&D every year, which is really ...... It's a little less!"

Zhang Yida wanted to say "a little shabby", but when the words came to his lips, he changed his words again.

Transsion has such a big strength, and it is indeed too sarcastic to say that people are shabby.

Zhu Zhaojiang knows that "R&D" has always been a part of Transsion's neglect, and without him, the profits of feature phones and low-end smart phones cannot support the huge investment in mobile phone research and development.

With tens of millions of net profits every year, increase research and development, do you want to eat?

"Mr. Zhang, I admit that we have neglected too much in terms of technology research and development. If we get the investment from Ruixiang, we will definitely pay attention to this area.

In fact, our marketing and user experience are still doing a good job. ”

Seeing that Zhang Yida looked attentive, Zhu Zhaojiang was ready to show off and continued:

"In Africa, our 'wall-brushing' model is very effective, low is a little low, but it is better than advertising on TV.

In addition, Transsion has been working hard to win the reputation of users by establishing a complete after-sales system.

We are the first foreign mobile phone company to establish an after-sales service network in Africa, and mobile phone repair personnel can be on call......

In addition, we have also put a lot of effort into the product.

Africans like to listen to music and listen to the phone loudly, so we launched the "music phone", which is very loud and has a radio function to meet their requirements for singing and dancing outdoors;

In Africa, because of the backward infrastructure, it is inconvenient to charge, and the standby time of the mobile phone we launched can reach a month;

There are many operators in Africa, and cross-operator calls are expensive, so we have launched dual SIM dual standby or even four SIM four standby;

The most interesting thing is that Africans are too dark to take pictures at night and often "can't find themselves", in response to this situation, we have improved the camera function of the mobile phone in the low-light environment.

We've even launched an African version of beauty and filters that target your eyes and teeth to enhance your exposure and help you achieve "chocolate skin".

......

It is precisely because of these many functional improvements and product advantages that we are widely loved by African users. ”

After hearing this, Zhang Yida bowed his head slightly, and sure enough, he responded to the old saying: There is no luck in any success.

"Okay!" Zhang Yida was moved by the words and replied: "Just come as you ask, invest 800 million yuan, accounting for 20% of the shares." ”