Chapter 233: Advertising is popular
E-sports didn't seem to have a profit model in the early days, but Xu Yiyang knew that when e-sports was popular in his last life, it had grown into a very mature industrial chain.
For example, League of Legends, not only are all kinds of competitions very popular, but also a lot of game streamers have become popular.
Many professional players really make money on live broadcast platforms, and they often pay tens of millions of signing fees a year, which proves the influence and market space of the e-sports industry.
In later generations, e-sports competitions were so popular that they could even put the finals in the bird's nest.
It can not only accommodate 100,000 viewers to watch on-site, but also allow tens of millions of people across the country to watch at the same time through live webcasting.
Although e-sports did not develop much in China in 1999, this CS team competition allowed Xu Yiyang to see the attention and enthusiasm of college students for e-sports.
With so many people in mind, it might be really popular if the semi-finals of the next tournament were to be held in a stadium or other venue that can accommodate thousands of people.
If the second CS competition can be put into the stadium and the scale can be expanded, the influence will also be even higher.
In addition, tickets can be sold on-site.
The semi-finals will be played in four rounds, with two rounds to determine the two teams that will compete in the finals and the two teams that will compete for the third place.
Then play the third place battle and the championship battle, these four games are at least more than three hours, plus the hosting link and the intermediate break, at least more than four hours, and the ticket price of about 100 yuan should be very cost-effective.
A ticket of 100 yuan, if it is in a stadium with 35,000 people, may not be enough to cost, but Xu Yiyang thinks it is still worth it, after all, hosting the event, for the organizer, the greater the influence, the greater the benefit, and when the time comes, a naming right can be sold for 100,200,000.
After listening to Xu Yiyang's plan, everyone was looking forward to it, and they couldn't wait to start doing it immediately.
After reaching a consensus, Xu Yiyang immediately published a post at the New Century Forum: "The second 'New Century Internet Cafe Cup' Zhonghai University CS Team Competition will be held in December!"
In the post, Xu Yiyang wrote: The perfect ending of the first college CS team competition, not only thanks to the full participation of 64 teams, but also to thank all the audience and supporters for their silent dedication, so, in order to repay everyone's enthusiasm, New Century Internet Cafe decided to start the second CS team competition in late December!
The organizer will give 256 registration places, and 256 teams will play all the way to the knockout round until the top four are decided, and then the championship will be played.
Xu Yiyang also said that the championship battle will be held on New Year's Day, which crosses the millennium.
So, this time it can be said that it is a cross-century battle!
At the same time, Xu Yiyang promised that the prize money of the second CS team competition will be increased again on the basis of the first one.
Among them, the champion team will receive a cash prize of 10,000 yuan!
There is not much content in the post, but there are many explosive points that make everyone excited.
First of all, the second session will come soon, I thought I might have to wait another year, but I didn't expect it to be only two months!
Secondly, it is the second edition of the competition that turned out to be a cross-millennium, which is very significant!
Again, the prize money of the second team has been greatly increased!
As soon as the news of the second CS tournament was announced, a large number of teams wanted to sign up immediately.
Xu Yiyang did not take the primitive method of QQ registration this time, but asked Liu Mingchao to open a registration channel on the website.
When the time comes, teams that want to participate in the competition can directly click on registration, fill in the registration information, and then wait for review.
However, the registration channel was not opened immediately, Xu Yiyang plans to start registration in November and start the competition in December, and from now until the competition in December, the period in between will be reserved for sponsorship and advertisers.
Xu Yiyang plans to write a set of investment brochures by himself, listing the influence and popularity of the competition, and then go to the merchants to discuss the specific details.
What he thinks is that, first of all, in addition to the New Century Internet Cafe, the naming right can also sell a joint naming business, and the joint naming merchants can be put in front.
For example, "XX Brand New Century Internet Cafe Cup, the second college student CS team competition".
The exposure of this joint title will be very high, so the price must also be the highest;
Secondly, you can also pull some more co-sponsorships, and the appearance rate of these brands may be lower, but it doesn't matter, the price will be reduced accordingly;
In addition to the title and sponsorship, you can also attract some designated products.
For example, the designated water for the competition, the designated computer, the designated mouse, keyboard, and even the designated clothing, etc.
However, if you want to sell all these resources for cash, the premise is to stir up the heat of the game first.
The popularity of the competition is slowly fermenting among college students, and I believe that it will not take long to cover hundreds of thousands of people or even more.
……
This weekend, Liu Changqing's old John's cafeteria, business continued to explode.
Because it was a weekend, college students went out to eat and go shopping, so in the past two days, from more than 10 o'clock in the morning until 12 o'clock in the evening, his cafeteria has not been idle.
After two days, the daily business turnover of his cafeteria was about 20,000 yuan, which greatly exceeded his best expectations before doing business.
Although Zhonghai City is very large, the catering circle is actually not large.
Therefore, the news that Old John's cafeteria came back to life in one day soon spread in the catering circle of Zhonghai.
Originally, everyone paid a lot of attention to these newly opened and innovative restaurants in the catering circle, because many people in the catering industry were in a state of wait-and-see.
For example, there is a restaurant owner who has tens of millions of funds in his hands, and he wants to continue to find breakthroughs in the catering industry, so he pays special attention to those emerging catering industries.
When a new thing is smashed by others, they will be a little more wary of this emerging thing, and when a new thing is tried out by others, they will get funds to pick peaches.
Buffet has always been a point of concern to them, but during this period of time, most of the cafeterias in China Shipping have been very average in business, and even have closed down a batch, so everyone has come to a conclusion that it may not be suitable for the buffet model for the time being.
But what they didn't expect was that the old John, who they had decided would close down within a month, came back to life overnight, and the business was so good that everyone was envious.
Some people have even been staring at Liu Changqing's façade for a long time, wanting to wait for him to come over at a low price to make a copycat version of KFC after he goes out of business.
Unexpectedly, people got up all of a sudden.
However, the speed of Old John's cafeteria is inevitably too fast, which does not conform to the logic of the normal development of the catering industry.
So everyone wanted to figure out how he got his business up and running all at once.
Some concerned merchants specially sent people to the queue of Old John's cafeteria to consult, and asked these customers in line where they heard about this cafeteria.
Almost everyone told them five words: New Century Forum.
In recent years, the Internet has just begun to sprout, and it is all something that some young people have nothing to play in Internet cafes, and for middle-aged entrepreneurs, most of them have not yet entered the Internet.
They didn't expect that the publicity and promotion ability on the Internet would be so strong.
This has brought out the fame of the New Century Forum and allowed more merchants to see the huge promotion potential of the New Century Forum.
So, since Monday, Xu Yiyang has received calls from different people, and the purpose of the calls is one thing: to place advertisements on the website.
Xu Yiyang used a small book to count, and the service industries that want to advertise include restaurants, teahouses, cafes, and even express hotels;
In the sales industry, there are computer cities, mobile phone stores, bicycle shops, etc., as well as some operator agents.
Xu Yiyang's offer to everyone is 8,000 a day for forum banners and 8,000 for page text rolling, and there is no bargaining.
Most people were deterred by this price and said that they would consider it, and only a small number of people agreed, but Xu Yiyang did not take the order immediately, but asked them to introduce their respective business conditions first, and then it was up to him to decide whether to take the advertising order.
The reason why the posture is so high is because Xu Yiyang himself doesn't want to receive too many advertisements, if the price is very low, not only will there be a lot of advertisers, but it will also be more troublesome to screen by himself, so he simply set a relatively high threshold and first card those small advertisers who have no strength.
Moreover, Xu Yiyang does not want to lower the price of the New Century Forum, the users of the forum are increasing, so the advertising fee for using the forum is naturally higher and higher.
If you are like a second-tier luxury car brand in the United States, it is often 400,000 yuan for new cars on the market, and the official price drops to 300,000 after half a year, and then drops to 250,000 yuan in half a year, how dare consumers buy your car with such a brutal self-depreciation price?
The banner ad is now 8,000 a day, and the main reason for the advertisement is that it doesn't matter if it is expensive, he hesitates to come again for a few days, and the price may be 9,000.
If he hesitates for a week, the price may become 10,000.
Website advertising sells resources, there is a kind of personal webmaster will sell the website's advertising cheaper and cheaper, but the website hangs more and more ads, and finally his website is like a telephone pole, which is covered with all kinds of dog skin plasters, in this case, his advertising resources will only get cheaper and cheaper, and more and more lack of market value.
However, there is also a kind of personal webmaster who will sell the website's advertisements more and more expensive, and the website's advertisements are not too much, and will never let a large number of advertisements affect the user's experience.
The former can develop for three to five years at most, and it will be able to turn a website from a hot business to no one's interest.
The latter, on the other hand, can gradually develop and grow, and eventually become a giant in a certain field, and then desperately stuff advertising after becoming a giant, and no one can do anything to themselves.
For example, video sites like Youku, Tencent, and iQiyi have developed from no ads on the whole site at the beginning, little by little to 5-second ads, 15-second ads, 30-second ads, 45-second ads, 60-second ads, and even terrifying 90-second and 120-second ads.
Then, they started selling memberships, and one of the big selling points of memberships was that they could be ad-free.
Then, they start showing members 5, 10, 15 seconds of "exclusive" ads for members......
Although this kind of intensified behavior is shameless, it is indeed in line with the laws of the market.
As a reborn, Xu Yiyang naturally prefers to choose the latter's development model.