Chapter 589 Baseband Chip!

"President, we have tested the single-chip system of Rosedale released by Intel, the performance of this single-chip system is not good, and the efficiency is very poor when processing large data packets, and now with the addition of Huaxing Group, the performance in this area will be greatly improved. ”

Park Jung-hyun glanced at Lee Kun-hee: "It's too difficult to develop baseband chips, do we really want to go to this project?"

At this stage, the strongest strength in baseband chips is Qualcomm, Huaxing, Texas Instruments, and Infineon.

In the era of analog mobile phones, it was an era of competition for hegemony, Motorola was the undoubted boss, occupying more than 7% of the market share, the semiconductor division was very strong, and the cPu performance given to Apple computers was stronger than Intel.

In the era of digital cellular communications, European countries have also begun to exert force, basically a country has emerged a communication giant, such as Finland Nokia, Sweden Ericsson, Germany Siemens, the Netherlands Philips, France Alcatel and so on.

These manufacturers not only make mobile phones, but also make their own base stations, etc., and many of them also produce their own chips, all of which are all-rounders.

Motorola, which makes mobile phones in the United States, is the only one, and it can make mobile phone chips, and there are a lot of other companies in China that can make mobile phone chips.

Among them, Skyworks provides mobile phone chips and RF chips for some medium-sized manufacturers in China, especially for Huaxing, Huatai, ZTE and other companies to provide RF chips.

Yadeno entered Huaxia very early, and after being authorized by Huaxing Group, it also began to provide wLan mobile phone chips to many second-tier brands, and it is alive and well.

After entering Huaxia, Marvell has also been authorized by Huaxing Group to produce wLan wireless routers, as well as memory chips, and by the way, it also provides mobile phone chips to many domestic mobile phone manufacturers.

Broadcom also moved the production line to Huaxia, mainly selling wLan wireless routers and Bluetooth modules, and now began to jointly develop mobile phone gPs receivers with Huaxing Communication Equipment Company, ready to be integrated on mobile phones, by the way, this company sells baseband.

However, the current baseband is basically an external baseband chip with more than a dozen chips such as MCU + DsP + Rom and separate devices, and now Samsung also adopts this model.

And Nokia has done a good job in this regard, a company that is very good at design outsourcing, and chose Texas Instruments, the strongest and most complete product line in the semiconductor industry, as a design partner from the beginning.

Nokia launched dozens of mobile phones in the previous year, but there are few quality problems and messed up, a very important point is because of Texas Instruments' superb technical capabilities in mobile phone chips, so that Nokia's mobile phones have stable communication signal quality, and the quality is very reliable.

Samsung has done the same before.

The previous Siemens mobile phone business was acquired by Huaxing Group, but Ericsson and Philips were very sad under the attack of Huaxing Group, Huatai and ZTE.

However, the French Alcatel mobile phone has long been gone.

After the birth of Huaxing Group, it has successfully integrated a lot of chips into a chip, the volume and power consumption have been reduced, the mobile phones pushed out are getting thinner and thinner, the performance is getting better and better, and the applications are getting more and more, especially the launch of the app store platform This model has allowed a large number of companies at home and abroad to join in, but it has become a big killer in terms of applications.

The mobile phone chip launched by Huaxing can handle such a high amount of data computing, but the mobile phone processors of Ericsson and Nokia cannot reach it, and the sales in the Chinese market are shrinking rapidly.

However, now that Europe is starting to build 3G communication networks, Ericsson and Nokia cannot keep up with the pace of Huaxing Group in terms of hardware and software, and now they are also following the ass step by step to reduce the type of finished products and launch a similar platform.

Compared with Nokia and Philips, Infineon also provides mobile phone chips to Huaxing, Huatai, and ZTE, and life is passable.

The Philips mobile phone business is on the verge of bankruptcy, and is now talking about the acquisition with Huaxia Electronics of Huaxia Kingdom.

Now Samsung is also a little overwhelmed by Huaxing Group Company, a few communication companies in Huaxia, and now it has also adjusted its strategy and adopted a model that is almost exactly the same as Huaxing Group.

This year, Cialiks also acquired most of the technical patent authorizations of LSI's code division multiple access technology, and authorized these technology patents to Huaxing Communication Equipment Co., Ltd., and now there is no need to pay patent fees to Qualcomm, and has obtained the authorization of all communication technologies of the second generation and the second generation, which also makes technical preparations for the full Netcom mobile phone launched by Huaxing Communication Equipment Company last year.

Now Huaxing Group has officially joined the global microwave interconnection access communication network project, presumably it still takes a fancy to this huge communication market, and the company itself is very good at this aspect, and will definitely get huge economic benefits from it.

Naturally, Samsung does not want to miss this huge business opportunity.

"It is a sure thing that the scale of the mobile phone market exceeds the size of the PC market, and we Samsung must firmly grasp this market, and it is necessary to develop mobile phone baseband chips. ”

Lee Kun-hee looked at Park Jung-hyun and said, "No matter how difficult this matter is, our Samsung must conquer this city and become the only player in this market!"

"Yes, President!"

Park Jung-hyun nodded.

"I'm going to fly to the United States and Canada recently to see if there's a chance to join the Global Microwave Interconnection Alliance......

Lee Kun-hee said to himself.

"President, Qualcomm refuses to join the Global Microwave Internet Access Alliance, it is our important customer, will joining this alliance at this time anger them?"

"Don't put all your eggs in one basket, this is our strategy for Samsung to survive, even if Qualcomm is against it, we are secretly going to do it. ”

Lee Kun-hee glanced at Park Jung-hyun: "Qualcomm is very strong in mobile phone chips, but they are now more wary of the opponent of Huaxing Group." ”

"Intel has plenty of money on hand and wants to enter the mobile communications business, I was not particularly optimistic about this project before, but now with the addition of Huaxing Group, this situation has completely changed. ”

Lee Kun-hee continued: "Both companies are financially strong, and Huaxing Group has absolute strength in the field of communications, and its technical strength is stronger than that of Motorola, and the possibility of success of this global microwave interconnection communication network is very high. If this project is successful, the size of the market should be close to that of Huaxia's wLan communication network. ”

"Now another Qualcomm-led 3G communication network in the United States has not yet begun large-scale construction, and the communication network led by Intel is very likely to replace the communication network led by Qualcomm. With such a large market, we at Samsung must make the most correct choice. ”

When Park Jung-hyun heard Lee Kun-hee's words, he knew that the chairman said this, but in fact, he had already determined in his heart that the communication network led by Intel would have the upper hand.

Speaking of which, Intel has a very large influence in the United States with GDC and Motorola, especially since Intel is still the owner of deep pockets, and now with the addition of a Huaxing group company, this matter has become a thing.

Qualcomm doesn't have much capital to gamble at all.

In particular, Huaxing Group has now been able to integrate cPu, gPu, and modulation and mediation chips into a chip, which is more powerful than Qualcomm and Texas Instruments, and still holds a large number of core communication technology patents.

Huaxing Group's highly integrated baseband chip is definitely the king of complexity in the chip field, and it took thousands of engineers to run to various base station environments of various operators around the world for testing.

How can so many companies afford to hire so many engineers to conduct such intensive testing, and according to the information obtained, the baseband chip test results of Huaxing Group show that their chip performance is very good.

Now the Samsung group company has rarely mentioned the slogan of surpassing the Huaxing group company, and the current Samsung is already very hard to catch up.