When Xu Yuan returned home, it was only about eleven o'clock.

Meng Xiaoxuan had already slept.

But Tina didn't.

Xu Yuan sat in the living room for a while, drank some hot milk, and helped him sleep.

And Tina reported on the side: "The Shu family is actually facing a huge dilemma now, and in a short period of time, it is impossible for domestic daily chemical brands to catch up with those top brands in the world." ”

"The volume of the Shu family is already the limit, and the largest domestic daily chemical is their current scale and output value. ”

"In the business game, if you don't advance, you will retreat, and Shujia's profit growth in the past two years has become smaller and smaller, and both shareholders and management are facing great pressure. Therefore, diversification has become the only way out for them. ”

"In the past two years, the Shu family has tried to cross the border several times, but they have lost all of them. Fortunately, they are all petty fights, otherwise their losses would not be small. Even so, the Shu family's board of directors was a little panicked, because the future is almost visible. ”

Any non-monopoly enterprise in China, even if it has achieved the first place in the industry, even if no one can shake the leading position in the industry, as long as it does not progress, it will definitely retreat relatively.

Because other capital at the same level as you is constantly growing, constantly devouring all walks of life.

For example, 1,000 degrees.

Once the Troika of the Internet, it is now reduced to a unit of measurement. The two companions of the past have long been ten times and a hundred times more than it. Even many rising stars can easily surpass him.

This is the result of cross-border failure in the current era and a firm position in their own industry.

The top management of the Shu family is not stupid, and they are also forward-looking.

And it just so happens that one of the most rapid industries in China in recent years is the entertainment industry, the film and television industry. The overall output value has doubled year after year, and now, compared with six or seven years, the market plate has expanded by more than seven or eight times!

And that's just the economic market on the surface.

In terms of social influence, the output value driven by this is calculated by 100 billion. Stars are crazy

Therefore, the major traditional capitals, as well as the major emerging Internet capitals, are all eyeing the essence of the film and television industry.

Mr. Kang sent his junior to Yuehua, which was definitely more than a whim, which reflected the Shu family's great interest in the entertainment industry.

Xu Yuan slapped Yuehua and cried, so that the white-eyed wolves in the circle who tried to introduce capital to participate in the industry struggle and break the rules of the industry temporarily stopped a lot, but those who were eyeing them outside had not yet been warned.

So Xu Yuan asked Tina to investigate the Shu family in detail.

Mr. Kang was quite arrogant that day.

If he really retreated, then the others had to follow suit?

"What about industry rivals?" asked Xu Yuan.

Shujia is the only one in the domestic daily cosmetics industry, and in terms of the domestic market, the top brands in Europe and the United States are Shujia. Tina said, "Below the Shu family, there are Shangmei Han Shu and Jialan Natural Hall. Later, there are some brands outside the third line, which may be familiar to you, such as Liushen, Baijuning, Dabao and so on. ”

"The ranking is so low?" Xu Yuan frowned, and he often listened to the next few brands. Originally, I thought it was not much worse than those L'Oreal, Estee Lauder, and Shiseido.

Looking at it now, the gap is indeed very large.

This does not take into account the crooked fruit market, just to say that the domestic market, the gap is so obvious.

"In the past few days, you and Bian Xue have investigated more, and I want the information of several domestic brand enterprises in the back. Xu Yuan spoke.

Tina was stunned.

No way.

A big man, actually want to study cosmetics companies?

What is this for?

Thinking of the hatred that the Shu family seemed to have drawn from Xu Yuan, Tina began to mourn in her heart for the Shu family group.

Take a look at Xu Yuan's current beverage empire.

You're targeting my market, why haven't I been targeting yours?

The entertainment industry, as an industry that can attract the vast majority of ordinary people in the world, can essentially extend to most industries.

Many people do not understand this yet.

But in the future, they will understand.

......

The next day, Zhang Zifeng acted as a passerby, listening to a student who was a member of a boy group on the playground giving a freshman speech. The company behind the other party also hyped up a wave of heat, but as a lesson from the past, they did not dare to step on Zhang Zifeng and only carried out their own positive reports.

That's fine.

Next, all the freshmen were taken to a military training base to receive a one-month professional military training training.

On the day Zhang Zifeng left, Xu Yuan went to see her off and gave her two small bottles.

"The white one is sunscreen inside, and the black one is sunscreen. Xu Yuan handed the bottle to Zhang Zifeng and said, "This pill, just take one every morning when you go out, and the effective time is as long as twelve hours." ”

"Then I put this white sunscreen on my body, and I need to reapply this every three to four hours. ”

"Do what I say, I guarantee that it will be difficult for you to tan in this military training. ”

Xu Yuan swore by what he said.

Zhang Zifeng will be skeptical.

After all, sunscreen is okay, what the hell is a sunscreen?

Can you take one to protect yourself from the sun?

What metaphysics are you talking about?

How does this work?

Zhang Zifeng doesn't understand, and even most people don't understand.

But in fact, the sunscreen pill is real. In ancient times, it was called Ice Muscle Jade Bone Pill or the like, and in modern times, there have long been imitations made according to the recipes and objects that have been handed down, but the effect is not good, and it is far from reaching the level of long-term sunscreen.

The sunscreen pills on the market now are produced by Shujia, and the effect can basically only reach one-fifth of that of sunscreen, which is not much different from not using it.

After three months on the market, sales were dismal and it was taken off the shelves in embarrassment.

But it is said that the Shu family has made a considerable breakthrough in this regard, and soon a similar new product will be launched.

That will be the key to Shujia's breakthrough among international brands.

Whether it can become a certain top daily and cosmetics brand in China and international brands depends largely on that small sunscreen pill.

Of course, Xu Yuan's is not a product of the Shu family, but he made it himself.

Craftsmanship is one thing, raw materials are the core.

This is to use the ancient plants in the cave of Wujiahou Mountain as auxiliary materials, which plays the role of the finishing touch.

Because of the scarcity of materials, the special effect sunscreen pill made by Xu Yuan is basically unlikely to be mass-produced.

During the period of freshman military training, Xu Yuan's courses were not opened, and his courses would be open to all students in all grades of the university after the freshmen returned.

With the experience of the previous semester, the school equipped Xu Yuan with the school's auditorium as a class location this time.

At the same time, his courses will also be recorded as valuable professional learning materials.

In the future, these things may play a huge role in attracting child stars.

Even, Beijing Film may become a holy place in the minds of global filmmakers, and it is not impossible for a large number of internationally renowned actors and directors to come to Beijing Film for further study, postgraduate studies, and so on.

After all, there's a lot going on here.