Chapter 17 (Two Chapters in One)
I saw the GL8 disappear at the corner of Dianhai West Road, and two people walked down from the business car parked on the side of the road.
The sound of crackling firecrackers was faintly heard in the distance, the faces of pedestrians on the road were full of joy, adults were carrying gifts, and children were laughing and playing, revealing the flavor of the New Year everywhere.
But these two people don't look like the New Year at all.
The fantasy beard slowly sat on the curb of the road, looking at the Zhonghai Electronic Mall that was tightly fenced on the opposite side.
"Director, I inquired with the workers inside, they received this urgent job at the end of last month, and the pay is very good!"
The bearded, bald men also crouched to the side.
The bearded man continued to look at Zhonghai motionlessly, "The foreigners who held the annual meeting for Tesla didn't leave?"
"Yes, they are from Ogilvy & Mather, and they are the world's top in terms of planning, and they are very closely connected with the European and American entertainment industry!"
"Anything else?"
The bald subordinate nodded, "A few days ago, he was communicating with Kyoto Satellite TV, saying that it was the live broadcast of Tesla's new product launch conference, but I don't know why, and then Zhao Song stopped." ”
"Do you know why?"
"I don't know!" the bald man shook his head, "The TV station didn't refuse him, I found an acquaintance from the TV station, and he said that Zhao Song also maintained communication with the city government at that time, but the above asked him to wait!"
"Wait, what do you mean?"
The bearded man turned his head, frowned and scolded: "After talking about it, where are there so many stinky problems!"
Bald for a moment, he hurriedly said: "Zhao Song may want to broadcast his new product launch conference live around the world!"
"......" The bearded man stood up again, pointed to the other side, and asked, "Can you go in and see?"
"No, there are security guards, and they are very closely guarded! When I asked the skilled workers, they said that the appearance was making an antique hall, and the inside was not clear, it was the people of the famous construction company and a group of foreigners tossing. ”
The bearded man nodded, and wanted to go in the business car, "Let's go, the president has a treat, don't be late." ”
The bald man hurriedly followed and asked suspiciously: "Director, now that this situation is in full swing, it is certain that he started to arrange it during the memory war, how can he be sure that he will definitely win?"
"He's not sure!" The bearded man opened the car door and sat in, and after the bald man was also seated, he continued: "At the last minute, he took out the mortgage after he divipped off all the subsidiaries under Tesla's name!"
"Then why spend money planning these ........ now?"
"Because no matter whether he wins or loses, he is sure that he will definitely stay there! I believe that no matter who becomes Tesla, he will not refuse this someone's proposal, and that is Zhonghai Zhao Song!" With a self-deprecating smile, the bearded man glanced at Zhonghai again, "He has changed his plan, it is certain that this time it is not just as simple as releasing a new TPOD!"
"What else would it be?"
"Is there any news from Pyeongchang?" the bearded man did not immediately answer the bald question.
"....... no. The bald man said helplessly, "That place, even a fly can't get in, and those people can't ask anything!"
The bearded man smiled and said softly: "Xiao Zhou, go back and bring the wig, this time, our marketing department will usher in not only Dell, but also a more fierce enemy than Dell." ”
"What?" the bald Xiao Zhou touched his bald head embarrassedly, and then asked in surprise.
"Brand machine! Tesla's real brand machine is coming!"
...............
18:00 p.m.
Dianhai District Beijing Olympic Sports Center, conference room.
Zhao Song sat paralyzed in his seat without any image, at this time, he was physically and mentally exhausted, his mouth was dry, and his head exploded.
Weakly picked up a bottle of Coke and poured a few big sips, Zhao Song took a long breath.
"The opening of the mall ......." Zhao Song paused, as if he was making some excuse for himself, and said to everyone in the conference room: "It's like a celebration of the opening of a shopping mall, singing, dancing or something, but the scene is a little big, a bit similar...... The opening ceremony of the Games?"
In the large conference room, there were a lot of people, and as far as the eye could see, it was full of dense heads, and some blonde foreigners even wore headphones - Zhao Song even invited simultaneous interpreters in order to hold this overall meeting.
'You're not making it a little big, you're too big!'
Everyone ignored the age of the young man on stage, and even ignored his unreliable behavior of drinking Coke. Only a deep shock remains.
For more than two hours, it was the young man who was talking about how he took out all the things from the bottom of the boxes pressed by some of the artists present and put them into a show — a large-scale indoor live performance.
He didn't say the method, but only the effect that needs to be achieved, and after listening to it, the professionals present naturally understood how to do it.
If they can't do it, two blonde experts will come out and explain to them the latest performing arts technology and equipment in the world today - this kid invited Haiyun Ogilvy, a public relations planning company integrating acting, planning, public relations, and entertainment.
Not only that, but he also invited Ogilvy International, the parent company of Ogilvy & Mather and the world's No. 1 public relations company, to him!
This lineup, not to mention PR TV, is more than enough for PR and the American government?
Tesla is really rich, not ordinary rich!
A month ago, most of the artists on the scene were called by executive order, but when they met the young Zhao Song, five minutes later, they were knocked unconscious by his big stroke.
Rich is the master, this kid is not only rich, but also has to come to a global live broadcast, pressing the things at the bottom of the box, when will he not release it at this time?
"Mr. Zhao!" said a middle-aged man hesitantly.
Zhao Song hurriedly bowed down and replied: "Head Zheng, just call me Zhao Song like these foreigners." ”
There was silence in the headphones of foreigners at the "......" scene, and this time there was no squeak in the simultaneous interpretation.
For this middle-aged man, Zhao Song is very respectful, as the only one in the dance industry who has won the title of "Star of the Century" in the flower planter, he has a program that has been suppressed for three and a half years, if there is no accident, he will press it for another three and a half years, until the closing ceremony of the Athens Olympics in 04 is released.
Zheng Jigang, the head of the General Political Song and Dance Troupe, the program in his hand is called "Thousand Hands Guanyin".
Not only him, but there were many big names on the scene, a director surnamed Zhang was sitting on the side, and the twelve in the women's twelve orchestra could only shrink in a corner like quails.
"Zhao Song, some of the actions in my show are not done well!"
Zhao Song shook his hand indifferently and said with a smile: "Head Zheng, there were not many viewers at the scene during the live broadcast, and it can even be said that there were no audiences. When the time comes, hit the lens to the most neat part. ”
"How much time do we have?" asked Director Zhang. Aside from the director's skills, this is at least a color master now, Zhao Song's live broadcast needs color!
"Out of the first month, the second day of the second month, the day when the dragon raised its head. ”
"Time is a bit short~" the big director muttered.
"It's not short!" Zhao Song shook his head, "The show is ready-made, and the stage and lighting need you to communicate with Ogilvy, and they will fully cooperate with any of your requests!"
The rest is just a little effort on scene transitions, and communicate well in advance on camera transitions, so as to bring out the best in everyone!"
After saying this, Zhao Song lowered his head and recalled carefully for a while, the impression of Liu Sanjie, the impression of Shaolin Temple that was not made by Director Zhang Da, and the various live performances that flowed out on the Internet had all been said by him, and he found that there was nothing to think about, so he continued to sit and wait for other people's questions.
"The theme hasn't changed?"
"It hasn't changed, it's a combination of ancient and modern, traditional and high-tech!"
"What TV stations are there for live broadcasts?"
"If there is no accident, the flower planting family is Beijing Satellite TV, the island country is TV Tokyo, as for Europe and the United States, it will take a little time to confirm. ”
"Copyright ......"
"In addition to the main topic of the show, your respective programs are all your own!" Zhao Song said with a smile, "The contract signed with everyone is clearly marked that it is only labor fees, and nothing is included!"
After speaking, Zhao Song continued to ask, "Are there any other questions?"
"......" Some problems will become no problem under the money offensive, and the court will be quiet again.
"That's good!" Zhao Song stood up and bowed seriously: "In the next month, everyone has worked hard!"
................
Ten minutes later, Zhao Song and a blonde-haired foreigner walked towards the Olympic Sports Gate.
Zhao Song took out his mobile phone, knocked down a few numbers on it, showed it to the foreigner, and then said in his half-baked English: "Mr. Anderson, if those professionals of Haiyun Ogilvy can put aside the cultural conflict between us and fully cooperate with Director Zhang, in addition to the labor costs on the contract, each of you can receive a personal thank you for this number!"
Anderson glanced at the phone screen, suddenly his eyes lit up, and he asked excitedly, "How can it be considered full cooperation?"
"If Director Zhang is satisfied, even if he fully cooperates. ”
Anderson thought for a while before stretching out his right hand to Zhao Song, "No problem!"
"Smack~"
After the high-five, Anderson turned and returned to the conference room.
......
"Zhao Song. When the foreigner disappeared, Qin Hai stepped forward, "At the annual meeting, Ogilvy's stage is doing very well, is it necessary to give benefits in private?"
"These people are so angry!" Zhao Song smashed his mouth, "Obey the orders of a flower planting director, and I won't stumble, what I'm afraid of is that they are hiding it." ”
Qin Hai thought for a moment before he nodded, "I haven't been in contact with foreigners, and in the past two years, watching the news, foreigners have discriminated against us a lot!"
"It's not that there is discrimination, they won't get along with money" Zhao Song shook his head and said a little worriedly: "Time is too rushed, although some programs are very shocking, but they can't reach the level of excellence, just like Chief Zheng said, they need time, but we don't have time, we can only rely on the later stage to make up for it!"
"Late?" Qin Hai asked suspiciously, "But that's a live broadcast."
"That's right! There will be a delay in the live broadcast, they are the best team Ogilvy has found abroad, they know what to do! I need them to do their best. ”
Ogilvy again, Qin Hai's toothache trembled, "Zhao Song, how much money have we spent so far?"
Zhao Song glanced at Qin Hai, then looked back at the few people who were listening, and stood still.
"I'm spending money every day, and now I don't know whether it's more or less, just to make "Thousand Hands Guanyin" appear, I threw out 500 of them, and I didn't even have a receipt. ”
Glancing at the direction of the gymnasium, Zhao Song said leisurely: "Our Tesla is a company born in a flower planter, what kind of image are we in abroad.......
Pursing his lips, Zhao Song's eyes suddenly deepened a lot, "Maybe in those people's hearts, we still have that braid on our heads!"
There was silence at the scene of "......".
"Zhao Song!" Yin Mingyu, who followed the cloudy day, stepped forward, "I heard that Tesla is selling well abroad." ”
"At that time, because many foreign consumers didn't know that Tesla was a flower planter, they didn't have so much effort to understand so much!" Zhao Song said affirmatively: "We relied on Tesla's brand and LOGO to take advantage, but in the future, even if we don't publicize it, someone will promote it for us! I believe that this time will not be too far away!"
“........”
"So, this time, I want people in those European and American countries to see what the flower grower is like, what kind of company Tesla is!" Zhao Song said firmly: "If 100 million is not enough, you will spend 200 million, and if 200 million is not enough, you will spend 1 billion, Lao Tzu now has money!"
"And, of course, the most crucial point. ”
"What?"
"Apple, coming!"
..........
Apple is making a profit, and aside from its $500 million in debt, the total amount of money it has at its disposal is currently $250 million. Converted to RMB, 2 billion!
Tesla, with Zhao Song's stud in the memory war, after emptying its inventory in more than a month after the start of the year, plus its own funds, may be worse than Apple, but not much worse.
This was a windfall, and at that time, not only Tesla's opponents, but even the melon-eating masses felt that this was a war that must be lost. It's as if he is in a desert that is dry every day, but Zhao Song bets that there will definitely be a rainstorm the next day!
At that time, Zhao Song was shaken! The chip disorder is irreversible, but it can be sorted out by the driver!
It's like a person with a big head and a thick neck and one length of limbs can shine a nine-headed body effect through the camera's algorithm!
Therefore, Zhao Song didn't think it was a windfall, he rejected the proposal of some people to continue to jointly hype up the memory, and took his share with peace of mind.
Coupled with part of the Shenzhou stock reform, it can be said that Zhao Song is very rich, and Tesla is even richer!
Ipod is a hard disk MP3 player with LCD screen, with a R&D budget of 120 million US dollars and a TPOD SHULLE R&D cost of nearly 50 million yuan.
Nearly twenty times the difference, when the time comes, it will definitely be reflected in the product.
120 million US dollars, nearly one billion yuan (2001 exchange rate), Zhao Song also dared to vote, but he couldn't vote!
Joe is a maniac and arrogant, but he is still a CEO, a great CEO.
None of Apple's products were designed by him, and even he didn't have a clear concept of the product in mind.
But Apple's heritage can attract a group of geniuses, and Joe Maniac can rely on his unique personality charm to make this group of geniuses serve Apple wholeheartedly.
THE FATHER OF IPOD JUST WANTED TO BE AN APPLE CONSULTANT FOR 8 WEEKS, BUT AFTER COMING HERE, HE STAYED FOR 10 YEARS!
At Apple, countless talented designers like him left one after another until Joe Maniac stepped into Western Elysium.
ZHAO SONG DOESN'T KNOW WHO THE FATHER OF IPOD IS, IF HE KNOWS, HOW MUCH MONEY WILL BE SPENT TO POACH HIM IN ADVANCE, PEOPLE HAVE THEIR OWN TEAM.
This is the way this world is, some people have infinite scenery in front of the stage, but many things are not done by him.
Tesla has no background, Zhao Song ...... More than ten years of dick silk temperament and a period of rich career, plus the nervousness caused by the interlacing of two time and space, I don't know if it's personality charm.
Apple's budget of 120 million will definitely include follow-up announcements.
Tesla's product quality can't keep up, publicity, but Zhao Song dares to follow, and dare to keep up!