Chapter 1921: European Raiders
For Alice, she said that giving all these antiques to Yang Fei was actually just a cheap word.
Not to mention that these antiques have long been taken by Addison, even if they are not, they are in Yang Fei's hands at this moment.
According to Yang Fei's personality, not all of your own have to reach out and take it!
Is there any reason to return what you have in your hands?
Alice is a smart person, she can escape from the hands of the dictatorial devil of Addison, and she naturally sees through what is in front of her, so she says this.
Many countries in Europe have strict regulations on the departure of cultural relics.
For example, in France, it is difficult for cultural relics to leave the country, and 50-year-old cultural relics must be issued with "passports", otherwise it is impossible to bring them out from formal channels.
As a former colonial power, France has one of the largest number of precious cultural relics in the world, and its cultural and art trading market is also one of the most active in the world, with many international buyers eyeing this market.
Countries such as Germany and Italy also have correspondingly strict regulations on the export of cultural relics.
Of course, if you have acquired the collection through a formal auction channel and have qualified invoices and procedures, you can of course leave the country normally.
Although these treasures obtained by Yang Fei have been "authorized" by the original owner Alice, it is estimated that it will be very difficult to leave through formal channels.
Even if you can leave the country, the procedures you need to go through can be annoying and tiring!
Therefore, Yang Fei left the country directly through the smuggling channel.
As for the whitewashing of cultural relics, just like the whitewashing of black gold, through a self-directed and self-performed auction, it can become its own.
Moreover, Yang Fei has Alice, the legitimate heir, to testify, which can also save a lot of trouble.
Money talks.
Yang Fei and his entourage returned to China smoothly.
As for the whitewashing of antiques, Fu Heng and Wang Yuanzhi are both experts, and Yang Fei is very relieved to leave this matter to them.
On this trip to Europe, Yang Fei got all the antiques, although there were some small twists and turns, but the overall situation was quite smooth, and there were no casualties, which was Yang Fei's happiest thing.
During his stay in Europe, Yang Fei handled some official affairs of the European branch by the way.
What worries Yang Fei is that the European market's acceptance and satisfaction with the products of Beauty Group are not high.
It should be said that not only the products of the beauty group, but also many Chinese brands in Europe have suffered a certain amount of exclusion and contempt.
In the eyes of arrogant and proud Europeans, China is synonymous with backwardness and poverty.
The reason why they have such arrogant ideas is that they have selectively forgotten the power of the East in history!
Europeans have a deep, stubborn prejudice against China.
The United States is a country of immigrants, and the mainstream society is from Europe, so Europe and the United States are brothers who wear a pair of open pants in many international affairs.
Comparatively speaking, although the United States has also squeezed out Chinese manufacturing, the acceptance of ordinary people is much better than that in Europe.
There are many small countries in Europe, and these small countries once bullied the poor Qing Dynasty.
Therefore, they do not accept products made in our country.
Since the reform, China's products are famous for their high quality and low price, but they have also been named "low-end manufacturing", "cottage manufacturing" and other obviously discriminatory terms.
Yang Fei has been entering the European market for several years, but the development of market share has been very slow.
To change the European perception of Chinese manufacturing, the road is long and difficult!
After returning to China, Yang Fei convened all the CEOs and relevant personnel of the overseas business department to study the development of the European market.
Lao Yan is in charge of the overseas business department, and for him, the European market is also the most headache.
In order to open up the European market, Lao Yan racked his brains and frequently made strange moves, but he failed to defeat the enemy.
At this moment, in the face of Yang Fei's inquiry, Lao Yan once again threw out a new plan.
"Boss, the European market is complex, and we have to look at it uniformly and separately. ”
Yang Fei sighed: "Old Yan, what do you think?"
Lao Yan said: "First of all, we must have a deep and comprehensive understanding of Europe. Europe has a total of 44 countries and regions, the sixth largest land area in the world, with a population density of 70 people/km, the third most populous continent in the world, second only to Asia and Africa, and more than 99% of the population belongs to the Europa race, which is relatively single. Europe is one of the most habitable continents with a high standard of human life, a high environmental and human development index. ”
Yang Fei snorted.
To be honest, Yang Fei usually doesn't pay attention to these data, but listening to Lao Yan at the moment, he has a deeper impression of Europe.
Lao Yan said: "Generally speaking, we divide Europe into several parts, six countries in Northern Europe, seven countries in Eastern Europe, eight countries in Central Europe, seven countries in Western Europe, and sixteen countries in Southern Europe. In terms of overall national strength, Britain ranked first, Russia second, France third, Germany fourth, Italy fifth, Spain sixth, and Poland seventh......"
"Isn't Germany No. 1?" Wei Xinyuan asked with a smile.
Zhu Zhongnan said: "I think it should be the first in Russia, right?"
Lao Yan smiled: "Of course, there are some discrepancies in this ranking. Britain has long since declined, and now the United States has a small follower, and the British Commonwealth does not listen to Britain at all, and these are beyond the scope of our discussion. It is undeniable that the UK's comprehensive strength is still very strong. Although German manufacturing is strong, Germany does not have nuclear weapons, while Britain has. Russia is certainly strong, strong enough to destroy the planet, but their economy is worse than that of the United Kingdom. ”
Wei Xinyuan and Zhu Zhongnan looked at each other and smiled: "Lao Yan's ranking seems to be very reasonable. ”
Yang Fei said: "Now is not the time to fight for who is the first, let's listen to Yan Lao talk about his views on Europe." ”
Lao Yan said: "The ranking seems boring, but it is actually useful." We want to win the European market, and we can break it individually. We only need to take down the top five markets in Europe first, and we are almost halfway there. ”
Yang Fei said: "It makes sense. ”
Lao Yan said: "No matter who ranks first, I think the top five countries should not be too controversial." Britain, Russia, France, Germany, Italy. ”
Everyone nodded yes.
Lao Yan said: "No matter how big the game of chess in Europe is, my strategic thinking is to open the markets of these five countries first, and at the same time open the markets of more pro-China countries. With this foundation, our products can have a good reputation and sales in Europe, and it is relatively easy to open up other markets. ”
Yang Fei said: "Yan Lao, then, what is our market share in these five countries?
Lao Yan said: "Okay, boss." Our share in these five countries is not optimistic. ”
Yang Fei said: "You put the specific data out. ”
Lao Yan said: "I'll talk about the UK first, everyone knows that Britain and the United States are one, so P&G's products are very popular with the British, Ariel and Bold 2 in 1, both brands are owned by P&G, and they rank first and second in the washing market share in the UK." This is followed by brands such as Daz and Dettol, Ecover, Fairy, Persil, etc. ”
Yang Fei was stunned: "What about our whiteness?"
Lao Yan said: "Our white brand ranks eighth in the market share in the UK. ”
“......”