Yang Fei said: "Mengshan Mountain, is it the highest mountain that can be seen now?"

Su Changqing pointed out the window and said, "Yes, that's it." ”

Yang Fei said: "It's okay to be far away, it's nothing more than spending more money." As long as the water quality is really good. It's okay left and right, or let's go up to Mengshan now to see the water source?"

Ming Cai and Yang Yuying both said that they would go up the mountain to play.

Tie Lianping said: "That mountain is very steep, and ordinary people can't climb it." You women of the city, who have fine skin and tender flesh, do not wear out your feet. ”

Yang Fei asked them to be at home, and he took Tie Lianping and them to Mengshan.

Mengshan didn't look tall, and it took more than an hour to climb to arrive.

Climbing to the top, Tie Lianping praised: "Boss Yang, I can't see it, your physical strength is so good, the first time you climbed such a high mountain, you didn't even breathe!"

Yang Fei smiled: "I exercise every day, I am because I am young, Tiezhishu is old, and I can still climb mountains, my body is really good!

Tie Lianping took Yang Fei and came to a green grassland.

Yang Fei thought that the water source here was a well, but he didn't expect that there was a natural pool here!

The water in the pool is crystal clear, the sky is light and clouds, wandering in the water, and the reflection is clear.

Brush the water with your hands and cool it to the bone.

I took a sip of water, it was cold and sweet, with a peculiar faint sweetness!

It is often said that real water has no fragrance, but that does not mean that water does not have a sweet taste.

The water we drink daily contains more calcium and magnesium ions, and it is these calcium and magnesium ions that make the water we drink feel astringent.

After getting used to the water in taste, the human body will develop a compensatory mechanism to consider the water with a slight astringency to be tasteless.

So, relatively speaking, if there is a kind of water with a low content of calcium and magnesium ions, when we drink it, it will produce a sweet taste.

After drinking too much of the same water, the human body will produce a new compensation mechanism, and there will be no sweet feeling.

Generally speaking, the calcium and magnesium ion content, less than 50mg/L of water, will reflect a bit of sweetness in taste.

If there are more sulfates and chloride ions, the water will have a bitter taste.

When there are no minerals such as inorganic salts in the water, we will feel softer than before when we drink it.

Compared to the effect of minerals on the taste of water, the difference in temperature will have a greater effect, and under normal circumstances, refrigerated water will give people a sweeter feeling.

Yang Fei studied chemistry, so of course he understands this truth.

After he drank a few handfuls of water, he felt that the whole person was cold from the inside out, and there was a sweet taste in his mouth.

"This is a godsend!" Yang Fei said with a smile, "It would be a waste if you don't use such a good water resource!"

Tie Lian Ping said happily: "Boss Yang, do you also think that the water here is okay?"

Yang Fei said: "How can this water be? It's just divine water!"

Tie Lianping smiled even more happily: "People in our area all say that this is divine water, and drinking it can prevent diseases. ”

Su Changqing said: "It is impossible to cure diseases, the legend is like this, in ancient times, the medicine king Sun Simiao once came here and lived by this pool for a while, so people passed on this water as divine water." ”

Yang Fei said: "This is credible. The king of medicine walks the land of China, tastes all kinds of herbs, and every time he goes to a place, he must teach the study of medicine, and now many old Chinese medicine doctors are the disciples of the king of medicine. He wrote "The Prescription of a Thousand Golds" because he attached importance to the medical experience of the people and wrote it through continuous accumulation and visits. ”

Tie Lianping said: "Then take the water from here?"

Yang Fei said: "It would be a pity if such good water was only used as tap water." ”

Tie Lianping smiled: "Otherwise, what else can you do?"

Yang Fei said: "When mineral water is sold!"

Tie Lianping and Su Changqing glanced at each other: "Selling water?"

They live in the countryside, and in the Jiangnan area, all year round, there is never a shortage of water, sometimes there are floods in spring and summer, they think that this water is a scourge, how do they know that this water can be sold for money?

Yang Fei smiled: "You don't know, in the city, this water can be sold for money." ”

Tie Lianping said: "I know that people in the city need money to drink water, don't every family have running water?"

Yang Fei said: "The tap water in the city is actually river water, which is bleached and filtered by the water plant, although it is not poisonous, and it can be drunk when boiled, but it cannot be drunk directly." And such mountain spring water is real mineral water, which can be drunk directly. This water is not boiled, but it tastes sweeter. ”

Tie Lianping said: "Is anyone really willing to buy this water?"

Yang Fei said: "Packaged into bottled water, someone must buy it." Especially for people who are away from home, it is inconvenient to drink a lot of water, just buy a bottle of mineral water. ”

Tie Lianping said: "This can also find business opportunities?"

Yang Fei said with a smile: "A real book of ten thousand profits! If it is done, it is not a problem to sell tens of billions a year." ”

"Huh?" Tie Lianping was stunned again.

A bottle of water can be sold for tens of billions a year?

What is this concept?

The problem is, this water is here every year, and the people in the village come to drink it for free, but they think it's too difficult to climb the mountain!

Yang Fei was full of interest, and what made him happy was that although there were many domestic brands in the mineral water market this year, they did not form a strong competitive advantage.

Before 1977, the only bottled mineral water in China was Qingdao Laoshan mineral water, and people at that time could not understand why they should drink water in bottles?

In the eighties, mineral water developed rapidly.

In 1987, after the state promulgated the standard of "drinking natural mineral water", the development and production of bottled mineral water in the country gradually formed a scale.

But at that time, drinking mineral water was by no means as casual as it is now, but drinking mineral water as a tonic, as if drinking it immediately rejuvenated, just like people in later generations drank Red Bull and Lehu.

In the nineties, with the improvement of living standards, people's awareness of health care in daily drinking water began to awaken. There are more and more famous waters, pure water, magnetized water, ionized water, natural water, as well as oxygen-rich water, active water, weak alkaline water, weak acid water and many other new terms, which are endless, which is nothing more than another way to attract attention and make a lot of money.

This year, Wahaha was still selling children's nutrient solution, and the owner of Nongfu Spring was still working as an agent of Wahaha in Qionghai Province and Guanxi Province.

The mineral water brands on the market are still more famous in later generations, including Cestbon and Jingtian.

Cestbon is a state-owned enterprise and one of the earliest mineral water brands in China.

Jingtian was only established the year before last, and it is still a small company.

It was a golden age for the development of mineral water.

Tie Lianping scratched his head in confusion: "Even if this water is sold for money, it is not expensive! How much can it be sold for?"

Yang Fei said: "A bottle of water, the market price is not cheap, but the water is actually not expensive, and the cost is almost negligible. So where is the biggest cost of a bottle of mineral water? One is the profit that the retail store has to earn, which accounts for 30 percent of the selling price, followed by the distribution fee of distributors and wholesalers, which accounts for 25 percent of the selling price, and then the advertising and operating expenses, which account for 15 percent, and the bottles, caps, and packaging, which are the main components of mineral water, account for about 10 percent, and the main water does not take up any cost. The company can also make 20% of the profits. ”

Tie Lianping said: "So, this water business can be done?"

Yang Fei said categorically: "You can do it, we're done!"

Su Changqing said worriedly: "This mountain and this water are not from our Peach Blossom Village, can they agree to let you sell water?