Looking at the domestic and foreign markets, there are many excellent examples of companies with a lifespan of more than 100 years.

The Swedish Scotta Paper and Chemical Company was founded in the 13th century.

Japan's Sumitomo Group has a glorious history of more than 100 years.

DuPont in the United States is nearly 200 years old.

Britain's Pierre Kington has been leading the way for 171 years.

China's century-old store Tong Ren Tang is still vibrant.

But for most modern businesses, their lifespan is quite short.

This kind of transience is not the patent of Chinese enterprises, and foreign countries also have such worries.

About 62 percent of enterprises in the United States have a life span of less than five years, and only 2 percent of enterprises can survive for 50 years; the average life expectancy of small and medium-sized enterprises is less than seven years, the average life expectancy of large enterprises is less than 40 years, and the average life expectancy of ordinary multinational corporations is 10 to 12 years.

However, the number of long-lived enterprises in the island country is very staggering.

There are nearly 22,000 century-old enterprises in the island country, and there are only more than 10 in China?

In ancient times, China emphasized agriculture and suppressed business, until modern times, some provinces also took reading as the main way out, and did not attach importance to the development of industrial and commercial roads.

In many families, unless the children really can't read and have no way, they let them enter social development in advance.

Too many elites have been kidnapped to the road of imperial examinations and examinations, but have not taken the road of entrepreneurship.

This may be an important reason why there are relatively few century-old enterprises in China.

In addition, in modern times, our country has been plagued by wars, and the damage to industry and commerce is particularly serious, and it is not surprising that there are faults.

When Yang Fei was at Harvard Business School, he consulted many mentors on the longevity of enterprises.

However, this is a social proposition that no one teacher can answer.

Yang Fei found relevant materials and studied the history of enterprises in the island country.

He found that there are many secrets to the longevity of island companies, but most companies have two things in common, that is, integrity and non-listing.

There are also many century-old enterprises listed, but more old enterprises choose not to go public.

Yang Fei and the CEOs of the group had a heated discussion.

In the end, everyone unanimously felt that the following points are worth learning and being vigilant about.

First of all, enterprises need to change with the changes in the environment, and they must be very sensitive and sensitive, that is, they can quickly adapt to the changes in the overall environment.

Secondly, the whole enterprise should have a high degree of cohesion and identity

Thirdly, the company's financial strategy should be more conservative. It is not only that the company lacks credit in the early stage of entrepreneurship and cannot borrow money, but more importantly, after the enterprise matures, it will not blindly expand, because expansion is likely to become a fatal turning point and fuse for the company's future failure. A conservative financial strategy is the primary condition for the growth and maturity of a business.

Finally, there should be a high degree of inclusiveness, which means that the relationship between the president and the employees of the enterprise should be very inclusive.

These are the experiences accumulated by everyone in the management of the enterprise.

The meeting lasted more than an hour, and it was one o'clock in the morning.

Yang Fei looked at his watch and said: "Let me emphasize one more point, if an enterprise wants to be long-term, it cannot do without ingenuity. What is ingenuity? I understand ingenuity as it takes a lot of time, energy and money to create utensils with the ultimate craftsmanship. We operate a factory, produce products, in the final analysis, we are craftsmen, so ingenuity is the indispensable spirit of our business managers!"

"We at the Beautiful Group have gone through the first five years. Today, we're here to talk about the secrets of corporate longevity, and five years from now, I hope we'll be sitting here and continuing to talk about it. The truly open-minded old man is not taboo to talk about lifespan. Only by discussing and facing up to the length of life can we make the rest of our lives more exciting. ”

"It's not too early, but it's not time for our meeting to end. Yang Fei said, "Let's have a cup of coffee first, and then we will discuss." ”

The issue of enterprise longevity should ultimately be implemented in all aspects of operation and management, and the purpose is also for the development of the enterprise.

After everyone drank coffee, Yang Fei took advantage of everyone's good spirits to put forward a new proposition.

"As we've discussed before, companies can't expand blindly, but they can't afford not to expand. In particular, our beautiful group, after five years of development, has grown into the first large daily chemical enterprise in China. However, we can't rest on our laurels, our goal is to become the number one in the world. ”

This is the first time that Yang Fei has publicly put forward such a great goal!

Before Yang Fei went abroad, he only cared about developing the enterprise, and did not put forward such a big goal as being the world's first.

Now, Yang Fei has brought it up!

This shows that Yang Fei intends to move forward to the world market.

"A long time ago, I told Su Tong about a small game, called Snake. What is a greedy snake? is a scene, there are many snakes, each player controls one of the snakes, you can only grow yourself by constantly devouring and devouring, devouring food, devouring other people of the same kind. In the end, there are only a few huge snakes left in the whole scene, and they are all kinds of cautious, looking for an opportunity, wanting to swallow each other, but they will not rush to attack. ”

"Our business is a game of snakes. Five years ago, the beautiful daily chemical factory only had one factory in Taohua Village, and later, it ate the Nanhua Plant, the Vitality Factory, the Zhonghua Toothpaste Factory, and the Shanghai State-owned Factory, and had today's achievements step by step. ”

"We can't rest on our laurels, let alone stand still. When we stop devouring, others will overtake us!"

"Therefore, we will continue to annex! Next, the task I give you is to annex! Laundry detergent, shampoo, toothpaste, skin care products, cosmetics, in every sub-category, any company worth acquiring can be discussed!"

Yang Fei's tone gradually became serious and solemn: "I set a goal, next year, we will annex ten enterprises, our beautiful group family, to add ten brands! As for the specific operation and which brands to acquire, this is the business of everyone here." I'll just look at the results!"

In addition to the development of the domestic market, Yang Fei has also been expanded in the international market.

However, today's participants are all the management of domestic brands, and Yang Fei did not talk more deeply about international expansion.

After the meeting adjourned, it was already half past two in the morning.

Yang Fei did not go home to sleep, but returned to his residence with Su Tong.

Su Tong was tired for a day today, and originally wanted to have a good time with Yang Fei, but when Yang Fei came out after taking a shower, he saw that she was already asleep on the bed.

Yang Fei pulled the quilt with pity and helped her cover it.

At this time, Su Tong's mobile phone rang suddenly.

Yang Fei picked up the mobile phone, and just wanted to press it off, but saw that the caller ID was Su Yingying, so he pressed the answer button.

"Sister Su Tong, something big has happened in the village, can you rush back?"

"Yingying, what's going on?"

"Huh?" Su Yingying was taken aback, and immediately heard that this was Yang Fei's voice, and hurriedly shouted, "Hello boss." ”

She realized that it was so late, Su Tong's mobile phone was in Yang Fei's hand, and there was only one explanation, that is, they slept together for the night.

"Hmm, what the hell happened?" Yang Fei asked in a deep voice.

It's so late, if there is nothing particularly serious, Su Yingying will not call Su Tong.