A coolie monkey and a monkey run

Dida Lugongga monkey blackened

Change sei to red and extinguish Ou yala

Bia to the SEI monkey black

......

Zhang Yida sat in his office in India, enjoying the short videos taken by the three brothers.

Indian movies play well, but from time to time there will be a song and dance drama that makes people play, which shows that Ah San is very good at dancing.

Since logging into India for more than a year, the number of users has been soaring, and the number of monthly active users in India is now close to 50 million.

Leaving aside the domestic market, India must be the largest potential market for subscriber growth, while the United States is the main source of revenue.

This is because the United States has a developed economy, and one user can top dozens of Indian users.

In terms of advertising, one charges US dollars and the other charges rupees, and there is nothing comparable to that.

Nickhil Gandhi, the director of India, walked into the office after Ma Jun and Lan Lan, and this was the first time he had met the big boss, and he was very excited to say hello to Zhang Yida.

Zhang Yida beckoned the three of them to sit down, and looked at Nikil.

"Nikhil, are your family related to Mahatma Gandhi's family?"

Zhang Yida is more interested in this, you must know that the Gandhi family has produced several prime ministers, and it also has deep roots in the Congress party.

Nikil waved his hand repeatedly, "No, boss, you misunderstood. In India, there are many people with the surname Gandhi, and I come from a merchant family, and in India I belong to the Vaishyas caste. ”

Zhang Yida nodded, he still thought that Nikir was from a political family, and the Vaishyas belonged to the third caste.

India's current Prime Minister Modi is not bad for this caste, at least he is an ordinary citizen.

Zhang Yida exchanged a few words with him, and then asked about the recent development in India.

Speaking of this, Nikil was very excited, "Boss, I think this app is too suitable for us in India, there has never been such a software that has taken the whole of India by storm at such a fast speed.

However, this is also the boss you lead well, and localized content + localized team is also one of our magic weapons to win. ”

Zhang Yida smiled, talking about patting horses, Nikhil is still a little bit weaker, and he is far from moisturizing things silently, and the traces of his performance are too obvious.

"That's it!"

Zhang Yida waved his hand to stop Nikil and said: "Your credit is not small, continue to work hard, bonuses and options are not dreams." ”

When Nikil heard this, the smile on his face became three points stronger.

"Next, we intend to strengthen the recognition of social organizations in India through a number of CSR strategies. ”

Zhang Yida nodded, this is a good way, and Shake Vision does the same in China.

"What work have you done so far?" Zhang Yida asked, "Do you have any problems that you need help with?"

Nikil replied with a smile, "It's okay, everything is going well so far." We have partnered with the Haryana Police to conduct a round of public education to remind users to beware of online scams.

The National Skills Development Corporation of India has also partnered with us to provide career-related training to users in India, with the hope of realizing the vision of "Technology India".

In addition, there are plans to conduct some challenges in conjunction with local festivals in India.

For example, during International Yoga, India plans to launch a #yogaday2019 themed challenge to raise awareness of yoga.

The #yehmeraindia tourism challenge is a plan to invite users to share their moments of India with the world and showcase the charm of India, and the tourism boards and other relevant agencies of various states have expressed their desire to join us......"

Zhang Yida looked at Ma Jun, who said with a smile, "This is actually the domestic one, we have copied these roads to India, and at the same time, we have also made certain adjustments to cater to the local culture."

So far, the effect is still very good. ”

Zhang Yida nodded, "This is very good, good and mature plans in China can be taken overseas to test the water!"

It not only saves marketing and advertising costs, but also brings some substantial benefits to some local social organizations. ”

Ma Jun bowed slightly, turned his head to look at Nikil, and said, "You can tell Mr. Zhang about the current short video competition situation in India." ”

Nikil said "yes" and started the introduction.

"At present, there are two main competitors, one is the likee short video under YY Huanju Times, and the other is the vmate incubated by Ahri UC.

Short video platforms such as VivaVideo, Clip, and ShareChat invested by Shunwei Capital are in the second echelon.

However, they are far from us, there are tens of millions of active users of Likee and Vmate, and there are only a few million short videos in the second echelon, or even hundreds of thousands of active users.

We and likee belong to the same content media, the main traffic is used to ensure the browsing experience of content consumers, and the content is mainly high-quality products;

Vmate avoids some competition and chooses to be driven by the content community, the main traffic is used to ensure the experience feedback of content producers, and the content quality of the platform is worse than that of us and likee, but it pays more attention to the interaction of content publishers and basic traffic guarantee. ”

Zhang Yida scratched his head, didn't pay attention, and was made a quick hand by Ahri in India.

Misstep!

As for the era of happy gatherings, Zhang Yida did not underestimate this one, and has been making a lot of money overseas, especially live broadcasts, which can be called the Chinese company with the highest income overseas.

Zhang Yida looked at Ma Jun and asked, "What do you think of the Indian market? Is it to launch another product like "Kuaishou" to cover different levels of people?"

Ma Jun shook his head, "Although vmate has made certain achievements, it is still far from us and likee, content media is destined to be the real avenue, and the rest are Xiao Doyle." ”

Nikil couldn't understand Chinese, and he was secretly anxious in his heart, secretly thinking: I must find a Chinese teacher when I go back and learn Chinese well.

Since he chose this big ship, he naturally wants to get better development.

Communicating with the big boss and not understanding Chinese, that's just terrible.

His idol is Google CEO Picham, an Indian-American who went from an engineer to a working emperor.

If I want to be the CEO of Ruixiang Group one day, I think it's beautiful to think about it.

In his view, Ruixiang Group definitely has the potential to grow into a market value of hundreds of billions of dollars.

As long as you win the global market of short videos, with more than 2 billion monthly active users, it is okay to punch Facebook and kick YouTube.

To achieve this goal, China will contribute at most 6 or 700 million users, and the Indian region under its control is expected to win 4 or 500 million users.

Although the population of the two countries is about the same, India's population is only 100 million than China's, but the mobile Internet coverage is not the same, India currently has more than 400 million Internet users, and China is almost twice that number.

Therefore, the number of short video users in India can reach 4-500 million, and it must be very active.

If you help win a whole piece of the Indian market and get promoted to the position of Ma Jun, it shouldn't be a problem, right?

Then climb up step by step and become an idol in the eyes of working emperors and young Indians!

Zhang Yida is debating with Ma Jun whether to launch another short video app, which user group is it for, and whether it focuses on a differentiated market?

Ma Jun is stubborn and believes that investing money in promoting new products will undoubtedly better consolidate the leading position in the Indian market.

And to re-launch a new product, the resources and money consumed will be massive, not cost-effective!

Zhang Yida wants to use two or even three products to strangle other players on this track.